Data Studio Dimensions and Metrics

Data Studio Dimensions and Metrics

June 8, 2026

As of April 2026, Google renamed Looker Studio to Data Studio. We have updated our support documentation to reflect this change. You can read more about it here.

This document details all the dimensions and metrics available through Sitebulb's Data Studio Connector.

Simple Data Types

Dimension: project Data Type: text Description: The name of the project.

Dimension: Start Date Time Data Type: Date & Time Description: The date and time that the audit started, using the yyyyMMddHHmm format.

Dimension: Audit Score Data Type: number Description: The overall audit score (0-100).

Dimension: SEO Score Data Type: number Description: The SEO score (0-100).

Dimension: All URLs Data Type: number Description: The total number of crawled URLs, including external URLs and page resources.

Dimension: Success URLs Data Type: number Description: The total number of crawled URLs that returned a Success (200) HTTP status code.

Dimension: Not Found URLs Data Type: number Description: The total number of crawled URLs that returned a Not Found (404) HTTP status code.

Dimension: Disallowed URLs Data Type: number Description: The total number of crawled URLs that were disallowed in robots.txt.

Dimension: Redirected URLs Data Type: number Description: The total number of crawled URLs that returned a Redirect (3XX) HTTP status code.

Dimension: Timed-out URLs Data Type: number Description: The total number of URLs that timed out, so were not successfully crawled.

Dimension: Forbidden URLs Data Type: number Description: The total number of crawled URLs that returned a Forbidden (403) HTTP status code.

Dimension: Error URLs Data Type: number Description: The total number of crawled URLs that returned an Error (5XX) HTTP status code.

Dimension: Internal Score Data Type: number Description: The Internal score (0-100).

Dimension: Internal All URLs Data Type: number Description: The total number of internal URLs crawled.

Dimension: Internal Success URLs Data Type: number Description: The total number of internal URLs that returned a Success (200) HTTP status code.

Dimension: Internal Not Found URLs Data Type: number Description: The total number of internal URLs that returned a Not Found (404) HTTP status code.

Dimension: Internal Redirected URLs Data Type: number Description: The total number of internal URLs that were disallowed in robots.txt.

Dimension: Internal Disallowed URLs Data Type: number Description: The total number of internal URLs that returned a Redirect (3XX) HTTP status code.

Dimension: Internal Timed-out URLs Data Type: number Description: The total number of internal URLs that timed out, so were not successfully crawled.

Dimension: Internal Forbidden URLs Data Type: number Description: The total number of internal URLs that returned a Forbidden (403) HTTP status code.

Dimension: Internal Error URLs Data Type: number Description: The total number of internal URLs that returned an Error (5XX) HTTP status code.

Dimension: Internal HTML URLs Data Type: number Description: The total number of internal HTML URLs crawled.

Dimension: Internal Download URLs Data Type: number Description: The total number of internal download URLs crawled (e.g. PDF, CSV, EXE, etc…)

Dimension: Internal Broken URLs Data Type: number Description: The total number of broken internal URLs, including 4XX, errors and time-outs.

Dimension: Resources All URLs Data Type: number Description: The total number of page resource URLs crawled (e.g. images, JS, CSS, etc…).

Dimension: Resources Success URLs Data Type: number Description: The total number of page resource URLs that returned a Success (200) HTTP status code.

Dimension: Resources Not Found URLs Data Type: number Description: The total number of page resource URLs that returned a Not Found (404) HTTP status code.

Dimension: Resources Redirected URLs Data Type: number Description: The total number of page resource URLs that were disallowed in robots.txt.

Dimension: Resources Disallowed URLs Data Type: number Description: The total number of page resource URLs that returned a Redirect (3XX) HTTP status code.

Dimension: Resources Timed-out URLs Data Type: number Description: The total number of page resource URLs that timed out, so were not successfully crawled.

Dimension: Resources Forbidden URLs Data Type: number Description: The total number of page resource URLs that returned a Forbidden (403) HTTP status code.

Dimension: Resources Error URLs Data Type: number Description: The total number of page resource URLs that returned an Error (5XX) HTTP status code.

Dimension: External All URLs Data Type: number Description: The total number of external URLs crawled.

Dimension: External Success URLs Data Type: number Description: The total number of external URLs that returned a Success (200) HTTP status code.

Dimension: External Not Found URLs Data Type: number Description: The total number of external URLs that returned a Not Found (404) HTTP status code.

Dimension: External Redirected URLs Data Type: number Description: The total number of external URLs that returned a Redirect (3XX) HTTP status code.

Dimension: External Timed-out URLs Data Type: number Description: The total number of external URLs that timed out, so were not successfully crawled.

Dimension: External Forbidden URLs Data Type: number Description: The total number of external URLs that returned a Forbidden (403) HTTP status code.

Dimension: External Error URLs Data Type: number Description: The total number of external URLs that returned an Error (5XX) HTTP status code.

Dimension: Indexability Score Data Type: number Description: The Indexability score (0-100).

Dimension: Indexable HTML URLs Data Type: number Description: The total number of internal HTML URLs that are indexable.

Dimension: Non-Indexable HTML URLs Data Type: number Description: The total number of internal HTML URLs that are not indexable (e.g. noindex, canonicalised, etc…).

Dimension: On-Page Score Data Type: number Description: The On Page score (0-100).

Dimension: Image URLs With Alt Text Data Type: number Description: The total number of image URLs that have alt text set.

Dimension: Image URLs Missing Alt Text Data Type: number Description: The total number of image URLs with missing or empty alt text.

Dimension: URLs With Images Without Alt Text Data Type: number Description: The total number of HTML URLs with images missing alt text.

Dimension: Duplicate Content Score Data Type: number Description: The Duplicate Content score (0-100).

Dimension: URLs With Duplicate Content Data Type: number Description: The total number of URLs with identical HTML content to other internal URLs.

Dimension: Similar Content Data Type: number Description: The total number of URLs with a high percentage of similar HTML content to other internal URLs.

Dimension: urls With Duplicate Title Data Type: number Description: The total number of URLs with identical page title to other internal URLs.

Dimension: Urls With Duplicate Meta Description Data Type: number Description: The total number of URLs with identical meta description to other internal URLs.

Dimension: Urls With Duplicate Title And Meta Description Data Type: number Description: The total number of URLs with identical page title and meta description to other internal URLs.

Dimension: Technically Duplicate URLs Data Type: number Description: The total number of URLs which are technically duplicate (e.g. URLs with the same query string parameters and values, just in a different order).

Dimension: Links Score Data Type: number Description: The Links score (0-100).

Dimension: Internal Links Data Type: number Description: The total number of internal link relationships across the whole website.

Dimension: Unique Internal Links Data Type: number Description: The total number of unique internal links (i.e. unique anchor text, target URL and link location).

Dimension: Internal Followed Links Data Type: number Description: The total number of internal followed links.

Dimension: Unique Internal Followed Links Data Type: number Description: The total number of unique internal followed links (i.e. unique anchor text, target URL and link location).

Dimension: Internal Nofollowed Links Data Type: number Description: The total number of internal nofollowed links.

Dimension: Unique Internal Nofollowed Links Data Type: number Description: The total number of unique internal nofollowed links (i.e. unique anchor text, target URL and link location).

Dimension: Internal Broken Links Data Type: number Description: The total number of internal broken links - 404 or 410.

Dimension: Internal Unique Broken Links Data Type: number Description: The total number of unique internal broken links - 404 or 410 (i.e. unique anchor text, target URL and link location).

Dimension: Internal Success Links Data Type: number Description: The total number of internal links to URLs that returned a Success (200) HTTP status code.

Dimension: Internal Unique Success Links Data Type: number Description: The total number of unique internal links to URLs that returned a Success (200) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: Internal Not Found Links Data Type: number Description: The total number of internal links to URLs that returned a Not Found (404) HTTP status code.

Dimension: Internal Unique Not Found Links Data Type: number Description: The total number of unique internal links to URLs that returned a Not Found (404) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: Internal Redirect Links Data Type: number Description: The total number of internal links to URLs that returned a Redirect (3XX) HTTP status code.

Dimension: Internal Unique Redirect Links Data Type: number Description: The total number of unique internal links to URLs that returned a Not Found (404) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: Internal Error Links Data Type: number Description: The total number of internal links to URLs that errored (5XX).

Dimension: Internal Unique Error Links Data Type: number Description: The total number of unique internal links to URLs that errored (i.e. unique anchor text, target URL and link location).

Dimension: Internal Forbidden Links Data Type: number Description: The total number of internal links to URLs that returned a Forbidden (403) HTTP status code.

Dimension: Internal Unique Forbidden Links Data Type: number Description: The total number of unique internal links to URLs that returned a Forbidden (403) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: Internal Timeout Links Data Type: number Description: The total number of internal links to URLs that timed out.

Dimension: Internal Unique Timeout Links Data Type: number Description: The total number of unique internal links to URLs that timed out (i.e. unique anchor text, target URL and link location).

Dimension: Internal Not Crawled Links Data Type: number Description: The total number of internal links to URLs that were not crawled.

Dimension: Internal Unique Not Crawled Links Data Type: number Description: The total number of unique internal links to URLs that were not crawled (i.e. unique anchor text, target URL and link location).

Dimension: Internal JavaScript Links Data Type: number Description: The total number of internal links that were created by JavaScript.

Dimension: Unique Internal JavaScript Links Data Type: number Description: The total number of unique internal links that were created by JavaScript (i.e. unique anchor text, target URL and link location).

Dimension: External Links Data Type: number Description: The total number of external link relationships across the whole website.

Dimension: Unique External Links Data Type: number Description: The total number of unique external links (i.e. unique anchor text, target URL and link location).

Dimension: External Followed Links Data Type: number Description: The total number of external followed links.

Dimension: Unique External Followed Links Data Type: number Description: The total number of unique external followed links (i.e. unique anchor text, target URL and link location).

Dimension: External Nofollowed Links Data Type: number Description: The total number of external nofollowed links.

Dimension: Unique External Nofollowed Links Data Type: number Description: The total number of unique external nofollowed links (i.e. unique anchor text, target URL and link location).

Dimension: External Broken Links Data Type: number Description: The total number of external broken links - 404 or 410.

Dimension: External Unique Broken Links Data Type: number Description: The total number of unique external broken links - 404 or 410 (i.e. unique anchor text, target URL and link location).

Dimension: External Success Links Data Type: number Description: The total number of external links to URLs that returned a Success (200) HTTP status code.

Dimension: External Unique Success Links Data Type: number Description: The total number of unique external links to URLs that returned a Success (200) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: External Not Found Links Data Type: number Description: The total number of external links to URLs that returned a Not Found (404) HTTP status code.

Dimension: External Unique Not Found Links Data Type: number Description: The total number of unique external links to URLs that returned a Not Found (404) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: External Redirect Links Data Type: number Description: The total number of external links to URLs that returned a Redirect (3XX) HTTP status code.

Dimension: External Unique Redirect Links Data Type: number Description: The total number of unique external links to URLs that returned a Not Found (404) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: External Error Links Data Type: number Description: The total number of external links to URLs that errored (5XX).

Dimension: External Unique Error Links Data Type: number Description: The total number of unique external links to URLs that errored (i.e. unique anchor text, target URL and link location).

Dimension: External Forbidden Links Data Type: number Description: The total number of external links to URLs that returned a Forbidden (403) HTTP status code.

Dimension: External Unique Forbidden Links Data Type: number Description: The total number of unique external links to URLs that returned a Forbidden (403) HTTP status code (i.e. unique anchor text, target URL and link location).

Dimension: External Timeout Links Data Type: number Description: The total number of external links to URLs that timed out.

Dimension: External Unique Timeout Links Data Type: number Description: The total number of unique external links to URLs that timed out (i.e. unique anchor text, target URL and link location).

Dimension: External Not Crawled Links Data Type: number Description: The total number of external links to URLs that were not crawled.

Dimension: External Unique Not Crawled Links Data Type: number Description: The total number of unique external links to URLs that were not crawled (i.e. unique anchor text, target URL and link location).

Dimension: External JavaScript Links Data Type: number Description: The total number of external links that were created by JavaScript.

Dimension: Unique External JavaScript Links Data Type: number Description: The total number of unique external links that were created by JavaScript (i.e. unique anchor text, target URL and link location).

Dimension: XML Sitemaps Score Data Type: number Description: The XML Sitemaps score (0-100).

Dimension: Sitemap URLs Data Type: number Description: The total number of URLs that were found in XML sitemaps.

Dimension: NotFound Sitemap URLs Data Type: number Description: The total number of URLs that were found by other crawl sources, but not found in XML sitemaps.

Dimension: Error Sitemap URLs Data Type: number Description: The total number of URLs that were found in XML sitemaps, which returned an error (5XX).

Dimension: Forbidden Sitemap URLs Data Type: number Description: The total number of URLs that were found in XML sitemaps, which returned a Forbidden (403) HTTP status code.

Dimension: Disallowed Sitemap URLs Data Type: number Description: The total number of URLs that were found in XML sitemaps, which were disallowed by robots.txt.

Dimension: Redirected Sitemap URLs Data Type: number Description: The total number of URLs that were found in XML sitemaps, which returned a Redirect (3XX) HTTP status code.

Dimension: Indexable Sitemap URLs Data Type: number Description: The total number of indexable internal URLs that were found in XML sitemaps.

Dimension: NonIndexable Sitemap URLs Data Type: number Description: The total number of non-indexable internal URLs that were found in XML sitemaps (e.g. Canonicalised URLs).

Dimension: Noindexed Sitemap URLs Data Type: number Description: The total number of noindex internal URLs that were found in XML sitemaps.

Dimension: Canonicalised Sitemap URLs Data Type: number Description: The total number of canonicalised URLs that were found in XML sitemaps.

Dimension: URLs With Structured Data Data Type: number Description: The total number of URLs which contain some structured data.

Dimension: URLs Without Structured Data Data Type: number Description: The total number of URLs which do not contain any structured data.

Dimension: URLs With Search Features Data Type: number Description: The total number of URLs which contain Google Search Feature markup.

Dimension: URLs Without Search Features Data Type: number Description: The total number of URLs which do not contain Google Search Feature markup.

Dimension: URLs With Passed Schema Entities Data Type: number Description: The total number of URLs for which all Schema.org entities on the page are valid.

Dimension: URLs With Failed Schema Entities Data Type: number Description: The total number of URLs for which not all Schema.org entities on the page are valid (i.e. at least one is invalid).

Dimension: URLs With Passed Search Features Data Type: number Description: The total number of URLs for which all Google Search Feature markup on the page is valid.

Dimension: URLs With Failed Search Features Data Type: number Description: The total number of URLs for which not all Google Search Feature markup on the page is valid (i.e. at least one is invalid).

Dimension: Traffic Score Data Type: number Description: The Search Traffic score (0-100).

Dimension: Total Organic Visits Data Type: number

Description: The total number of organic visits (users) from Google Analytics. If Google Search Console has also been connected, 'total clicks' is used from Search Console if this is larger than the organic visits number from Google Analytics.

Dimension: Total Mobile Organic Visits Data Type: number

Description: The total number of mobile clicks, across all crawled pages, taken from Google Search Console.

Dimension: Total Desktop Organic Visits Data Type: number

Description: The total number of desktop clicks, across all crawled pages, taken from Google Search Console.

Dimension: Total Tablet Organic Visits Data Type: number Description: The total number of tablet clicks, across all crawled pages, taken from Google Search Console.

Dimension: URLs Without Organic Search Traffic Data Type: number Description: The number of URLs that have logged no organic visits in Google Analytics and no clicks in Google Search Console.

Dimension: International Score Data Type: number Description: The International score (0-100).

Dimension: URLs With Hreflang Annotations Data Type: number Description: The total number of URLs which contain hreflang annotations.

Dimension: URLs Missing Hreflang Annotations Data Type: number Description: The total number of URLs which do not contain hreflang annotations.

Dimension: Unique Hreflang Annotations Data Type: number Description: The total number of unique hreflang variations found.

Dimension: External Hreflang URLs Data Type: number Description: The total number of URLs on external websites that were found via hreflang.

Dimension: Performance Score Data Type: number Description: The Performance score (0-100).

Dimension: Mobile Friendly Score Data Type: number Description: The Mobile Friendly score (0-100).

Dimension: Security Score Data Type: number Description: The Security score (0-100).

Named Value Pairs

Named value pairs must be used alongside a pre-aggregated dimension called URLs (Count), which must be used as a metric. It can't be used on its own as a dimension, but only in conjunction with named value pairs.

Dimension: HTTP Status Code (All) Data Type: text,number Description: The name is the HTTP status code (e.g. 200, 301, etc…), the value is the total number of URLs that returned this status code. This is for all URLs crawled, including page resources and external URLs.

Dimension: HTTP Status Code (Internal) Data Type: text,number Description: The name is the HTTP status code (e.g. 200, 301, etc…), the value is the total number of URLs that returned this status code. This is for all internal URLs crawled.

Dimension: HTTP Status Code (External) Data Type: text,number Description: The name is the HTTP status code (e.g. 200, 301, etc…), the value is the total number of URLs that returned this status code. This is for all external URLs crawled.

Dimension: HTTP Status Code (Resources) Data Type: text,number Description: The name is the HTTP status code (e.g. 200, 301, etc…), the value is the total number of URLs that returned this status code. This is for all URLs page resources - both internal and external resources.

Dimension: Structured Data Errors Data Type: text,number Description: The name is the type of structured data error:

Schema Errors
Google Errors
Google Warnings

The value is the total number of URLs that triggered this error.

Dimension: Structured Data Formats Data Type: text,number Description: The name is the type of structured data format used:

Microdata
JSON-LD

The value is the total number of URLs on which the format was used.

Dimension: Pagination Status Data Type: text,number Description: The name is the pagination status:

Paginated
Not Paginated

The value is the total number of URLs for each pagination status.

Dimension: Canonical Status Data Type: text,number Description: The name is the pagination status:

Malformed URL
Missing
To External URL
To HTTP
To HTTPS
To Internal URL
To Self

The value is the total number of URLs for each canonical status.

Dimension: Indexable Status Data Type: text,number Description: The name is the indexable status:

Canonicalised
Canonicalised Nofollow
Canonicalised Noindex
Canonicalised Noindex Nofollow
Disallowed
Error
External
External AMP
External Hreflang
Indexable
Nofollow
Noindex
Noindex Nofollow
Not Found
Redirects

The value is the total number of URLs for each indexable status.

Dimension: Hreflang Data Type: text,number Description: The name is the hreflang annotation (e.g. en-gb, es-es, es-mx, etc…), the value is the total number of URLs that use this annotation.

Dimension: HTML Lang Data Type: text,number Description: The name is the HTML lang attribute values (e.g. en-gb, es-es, es-mx, etc…), the value is the total number of URLs that use this value.

Dimension: H1 Identification Data Type: text,number Description: The name is the identification status of the h1:

Missing
More than one
Found

The value is the total number of URLs for each identification status.

Dimension: Meta Description Identification Data Type: text,number Description: The name is the identification status of the meta Description:

Missing
More than one
Found

The value is the total number of URLs for each identification status.

Dimension: Title Identification Data Type: text,number Description: The name is the identification status of the page title:

Missing
More than one
Found

The value is the total number of URLs for each identification status.

Dimension: H1 Length Data Type: text,number Description: The name is the length classification of the h1:

Empty
Good
Short
Long

The value is the total number of URLs for each classification.

Dimension: Meta Description Length Data Type: text,number Description: The name is the length classification of the meta Description:

Empty
Good
Short
Long

The value is the total number of URLs for each classification.

Dimension: Title Length Data Type: text,number Description: The name is the length classification of the page title:

Empty
Good
Short
Long

The value is the total number of URLs for each classification.

Dimension: Duplicate Content by Type Data Type: text,number Description: The name is the type of duplicate content:

Similar
Content
Title
H1
Meta Description
URL

The value is the total number of URLs for each type.

Dimension: Web Vitals Data Type: text,number Description: The name is the performance score range:

Good
Needs Improvement
Poor