Creator vs Pro: choose the right plan

Learn the differences between both plans and how to upgrade from the Creator plan to Pro.

September 23, 2026

Copy for LLM

The Creator and Pro plans are paid plans that include Kit's full set of core email marketing tools. Pro adds advanced reporting, automation, audience, and growth features.

Choose the plan that fits you
If this describes you Plan
You need core email tools for building your list Creator
You have 1–2 people managing the account Creator
You need detailed open and click reporting by provider or segment Pro
You want to sync segments to Facebook ad audiences Pro
You have 3 or more people who need account access Pro
You'll have multiple people collaborating on a Broadcast at once Pro
You want to score and segment subscribers by engagement level Pro
You want a referral program for your newsletter Pro
You want to A/B test email content (not just subject lines) Pro
You want full acquisition and sales analytics Pro
You want insights into your subscribers' professional and social contexts Pro

Pricing
Creator Pro
Starting price (up to 1,000 subscribers) $39 / month $79 / month
Annual billing 2 months free 2 months free
Free trial 14 days, no card required 14 days, no card required

Pricing scales with your subscriber count. To see the exact price for your subscriber tier, visit the Kit pricing page.

Feature comparison
Feature Creator Pro
Unlimited Forms and Landing Pages Yes Yes
Unlimited Broadcasts and Email Sequences Yes Yes
Visual Automations and Automation Rules Yes Yes
Link Triggers Yes Yes
Subscriber tagging and segmentation Yes Yes
Digital products and subscriptions Yes Yes
Custom domain Yes Yes
Custom email templates Yes Yes
Opt-in incentives Yes Yes
Unsubscribe page builder Yes Yes
Remove “Built with Kit” branding Yes Yes
Third-party integrations, apps, and API Yes Yes
Creator Network Recommendations Yes Yes
Subject line A/B testing 2 variants Up to 5 variants
Email content A/B testing No Yes
Team members 2 Unlimited
Collaborative editing No Yes
Advanced deliverability reporting No Yes
Subscriber engagement analytics Partial Full
Subscriber engagement scoring No Yes
Edit links in sent Broadcasts No Yes
Facebook Custom Audiences sync No Yes
Newsletter referral system (SparkLoop) No Yes
Insights dashboard No Yes
Subscriber Signals No Yes

Pro features

Collaborative editing

Work together on Broadcasts with your team members in real time with no locking or waiting for someone else to finish first. See who else is editing via the profile icons at the top of the editor.

Learn more about collaborative editing ​

Advanced deliverability reporting

View open and click data broken down by email provider (Gmail, Yahoo, Outlook) or by list segment. Use this data to identify deliverability issues and adjust your content strategy.

Learn more about advanced deliverability reporting ​

Subscriber engagement analytics

See which subscribers are most engaged, where they came from, and how long they've stayed on your list. Use this to double down on the channels and content that are working.

Learn more about subscriber engagement analytics ​

Subscriber engagement scoring

Each subscriber receives a score from 1 to 5 stars based on how they engage with your emails and products. Filter and segment by score to target your most active subscribers or clean inactive contacts from your list.

Learn more about subscriber scoring ​

Facebook Custom Audiences sync

Connect Kit Segments to Facebook ad audiences. Subscribers are added and removed automatically as they move in and out of segments, so your ad targeting stays current without manual CSV uploads.

Learn more about Facebook Custom Audiences ​

If a Broadcast contains a broken or incorrect URL, you can update it after sending. Open the Broadcast's Clicks report and replace the link, and all future clicks will go to the updated URL.

Learn how to change a URL after sending ​

Unlimited team members

Add as many team members or assistants as you need and switch between accounts from a single dropdown. The Creator plan is limited to two users.

Learn how to invite your team ​

Newsletter referral system (SparkLoop)

Set up a referral program that rewards subscribers for bringing in new readers, or pay partners per signup. Subscriber data syncs between Kit and SparkLoop automatically.

Learn how to set up a referral program ​

Insights dashboard

Track acquisition, engagement, sales, and list growth in one place. Requires a tracking pixel and UTM tracking to be enabled. Use this dashboard to see which Broadcasts and traffic sources are driving revenue.

Learn how to set up Insights ​

Subscriber Signals

Get automatic audience research on the people behind your email addresses, including their demographics and social influence. Use these insights to tailor content and pitch sponsors with confidence.

Learn more about Subscriber Signals ​

How to switch between Creator and Pro

You can upgrade or downgrade anytime by going to Settings in the navigation > Account and Billing. Changes take effect immediately.

To upgrade to Pro:

  1. Go to your Account and Billing settings
  2. Under My Plan click on Add to plan

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