Email marketing terminology: Kit vs. other platforms

Learn how Kit’s email marketing terminology compare with those used by other email platforms.

June 24, 2026

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“What do you call this feature in Kit?”

You may have this question as you move your email setup to Kit. Because different platforms call features different things, it can get confusing. 😵‍💫

But we're here to help! We've put together lists of what common email marketing features are called in Kit and other platforms.

Just click the platform you're coming over from to get started:

ActiveCampaign terminology vs. Kit terminology
Definition / Feature ActiveCampaign terminology Kit terminology
A person who joins your email list Contact Subscriber
Your collection of email addresses List List NOTE: While you can have multiple lists in ActiveCampaign, you'll have only one list for all subscribers in your Kit account. Learn more about our subscriber-centric approach here.
Collecting subscribers Form / Landing page Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Standard Campaign / Split Testing Campaign / RSS Triggered Campaign Broadcast NOTE: Learn how to send automated broadcasts when new posts are added to your blog's RSS feed here.
Send an automated email (or a series of them) Automated Campaign / Auto Responder Campaign / Date-Based Campaign Email Sequence
Trigger actions based on subscriber behavior Automation Visual automation
Group subscribers with shared characteristics Tag Tag
Group subscribers who match certain conditions Segment / Segment Group Segment

Learn more about migrating from ActiveCampaign to Kit here.

AWeber terminology vs. Kit terminology
Definition / Feature AWeber terminology Kit terminology
A person who joins your email list Subscriber Subscriber
Your collection of email addresses List List NOTE: While you can have multiple lists in AWeber, you'll have only one list for all subscribers in your Kit account. Learn more about our subscriber-centric approach here.
Collecting subscribers Sign up form / Landing page Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Broadcast Broadcast
Send an automated email (or a series of them) Message (in a Campaign) Email Sequence
Trigger actions based on subscriber behavior Campaign (including the open-based and click-based automation features in Campaigns) / List automation Visual automation
Group subscribers with shared characteristics Tag Tag
Group subscribers who match certain conditions Segment Segment

Learn more about migrating from AWeber to Kit here.

Drip terminology vs. Kit terminology
Definition / Feature Drip terminology Kit terminology
A person who joins your email list Contact Subscriber
Your collection of email addresses List List
Collecting subscribers Form NOTE: Drip has no built-in landing page feature. Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Single Email Campaign (previously known as a Broadcast) Broadcast
Send an automated email (or a series of them) Email Series Campaigns (previously known as Campaigns) Email Sequence
Trigger actions based on subscriber behavior Workflow Visual automation
Group subscribers with shared characteristics Tag Tag
Group subscribers who match certain conditions Segment Segment

Learn more about migrating from Drip to Kit here.

Flodesk terminology vs. Kit terminology
Definition / Feature Flodesk terminology Kit terminology
A person who joins your email list Subscriber Subscriber
Your collection of email addresses List List
Collecting subscribers Form / Full Page Form (for landing pages) Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Email Broadcast
Send an automated email (or a series of them) Email (as part of a workflow) Email Sequence
Trigger actions based on subscriber behavior Workflow Visual automation
Group subscribers with shared characteristics Tag / Segment Tag NOTE: While Flodesk automatically tags your subscribers for you, tags in Kit have to be created manually.
Group subscribers who match certain conditions Segment Segment

Keap (formerly known as Infusionsoft) terminology vs. Kit terminology
Definition / Feature Keap terminology Kit terminology
A person who joins your email list Contact Subscriber
Your collection of email addresses Contact list List NOTE: While you can have multiple contact lists in Keap, you'll have only one list for all subscribers in your Kit account. Learn more about our subscriber-centric approach here.
Collecting subscribers Public form / Landing page Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Broadcast Broadcast
Send an automated email (or a series of them) Email Email Sequence
Trigger actions based on subscriber behavior Easy Automation / Advanced Automation Visual automation
Group subscribers with shared characteristics Tag Tag
Group subscribers who match certain conditions Contact group Segment

Learn more about migrating from Keap (formerly known as Infusionsoft) to Kit here.

MailerLite terminology vs. Kit terminology
Definition / Feature MailerLite terminology Kit terminology
A person who joins your email list Subscriber Subscriber
Your collection of email addresses List List
Collecting subscribers Signup form Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Campaign Broadcast
Send an automated email (or a series of them) Workflow email Email Sequence
Trigger actions based on subscriber behavior Automation workflow Visual automation
Group subscribers with shared characteristics Group (also known as interest group) Tag
Group subscribers who match certain conditions Segment Segment

Mailchimp terminology vs. Kit terminology
Definition / Feature Mailchimp terminology Kit terminology
A person who joins your email list Contact Subscriber
Your collection of email addresses Audience List NOTE: While you can have multiple Audiences in Mailchimp, you'll have only one list for all subscribers in your Kit account. Learn more about our subscriber-centric approach here.
Collecting subscribers Form / Landing page Form / Landing page
Design the look and contents of your emails Template Template
Send a one-off email Regular email campaign Broadcast
Send an automated email (or a series of them) Campaign (in a customer journey or classic automation) Email Sequence
Trigger actions based on subscriber behavior Customer journey / Classic automation Visual automation
Group subscribers with shared characteristics Tag / Group Tag
Group subscribers who match certain conditions Segment Segment

Learn more about migrating from Mailchimp to Kit here.

If you're coming over to Kit from any of these platforms, we can migrate your email list, tags, and more (however they're called) for free! Find out more here 👇

Request your free migration to Kit

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