Kit + Pinterest

Use the Pinterest app to natively access your Pinterest content, directly from our email editor.

September 12, 2025

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With the Kit Pinterest app, you can interact with your Pinterest content in two ways:

  1. Embed rich content blocks that include pin metadata, descriptions, and calls to action directly in the email editor, or
  2. Access your pins as standalone images through the media gallery, without needing to download and upload files.

Getting started with Pinterest

To use the Kit Pinterest app, you need to:

  1. Have an active Pinterest account
  2. Have a paid Kit account

How to install the Pinterest app

  1. Log in to your Kit account
  2. Click Automate > Apps in the top navigation
  3. Find the Pinterest app and click Install

You can also click here to go directly to the Pinterest app page.

How to use the Pinterest app

Adding Pinterest content blocks to emails

  1. In the email editor, type /pinterest or /add pin and select Add Pin to trigger the Pinterest content block
  2. Select your content: Choose from your available pins in the sidebar

  3. Customize the display:

  4. Choose pin size (regular or large)

  5. Select orientation (vertical or horizontal)
  6. Toggle Pinterest account snippet visibility
  7. Toggle title and description visibility
  8. Toggle “Save this pin” button on/off
  9. Preview and send: Review how your Pinterest content looks before sending

Using Pinterest content in the media gallery

  1. Go to the media gallery in Kit, or type /pinterest to open the Pinterest section of the media gallery
  2. Select the Pinterest tab to see all your pins as standalone images
  3. Select any pin image to embed it directly into your email

Pin Groups

You can create pin groups to showcase multiple pieces of content:

  1. Type /pinterest or /add pin group and select Add Pin Group when adding a Pinterest content block
  2. Choose 2-3 pins to display together
  3. Select horizontal or vertical layout
  4. Customize sizing and display options for the group

Troubleshooting

I can't see my Pinterest content

  • Check your connection: Go to Kit App Store > Installed Apps > Pinterest, and verify the app is installed
  • Refresh your content: If you've recently created or saved new pins, they may take a few minutes to sync with Kit
  • Pinterest account: Ensure you're logged in and connected to the correct Pinterest account that has the content you want to use

Best practices

Content strategy

  • Food creators: Use recipe pins to drive traffic to full recipes on Pinterest
  • Design creators: Showcase mood boards and inspiration collections
  • Lifestyle creators: Share curated content that aligns with your brand

Email design

  • Pin placement: Place Pinterest content blocks strategically to enhance, not overwhelm, your email content
  • Call-to-action: Use the “Save this pin” button to encourage Pinterest engagement
  • Mobile optimization: Preview your emails on mobile to ensure pin groups display well

Engagement

  • Cross-promotion: Use Pinterest content to drive email subscribers to your Pinterest profile
  • Visual storytelling: Leverage Pinterest's visual nature to enhance your email narratives
  • Seasonal content: Update your Pinterest content blocks with seasonal or timely pins

Frequently asked questions

Q: Does the Pinterest app cost extra?

A: The Pinterest app is included with the Creator plan and higher.

Q: Can I use Pinterest content in Landing Pages?

A: No, you can currently use Pinterest content blocks in email Broadcasts only.

Q: Will my Pinterest content update automatically?

A: The app pulls current metadata when you add content blocks. If you update a pin on Pinterest, you may need to refresh or re-add the content block in Kit. Alternatively, you can manually edit the content block’s description field.

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Need additional help? Consult the Kit Help Center or contact Kit support for more guidance.

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