Struggles and Triumphs · Chapter 43 (1/2)

My new Museum on Broadway was liberally patronized from the start, but I felt that still more attractions were necessary in order to insure constant success. I therefore made arrangements with the renowned Van Amburgh Menagerie Company to unite their entire collection of living wild animals with the Museum. The new company was known as the “Barnum and Van Amburgh Museum and Menagerie Company,” and as such was chartered by the Connecticut Legislature, the New York Legislature having refused us a charter unless I would “see” the “ring” a thousand dollars’ worth, which I declined. I owned forty percent and the Van Amburgh Company held the remaining sixty percent in the new enterprise, which comprehended a large travelling menagerie through the country in summer, and the placing of the wild animals in the Museum in winter. The capital of the company was one million of dollars, with the privilege of doubling the amount. As one of the conditions of the new arrangement, it was stipulated that I should withdraw from all active personal attention to the Museum, but should permit my name to be announced as General Manager, and I was also elected President of the company. This arrangement gave me the comparative tranquillity which I now began to desire. I spent most of my time in Bridgeport, except in winter, when I resided in New York. I usually visited the Museum about once a week, but sometimes was absent for several months.

Meanwhile, immense additions were made to the curiosity departments of the new Museum. Every penny of the profits of this Museum and of the two immense travelling menageries of wild animals was expended in procuring additional attractions for our patrons. Among other valuable novelties introduced in this establishment was the famous collection made by the renowned lion-slayer, Gordon Cummings. This was purchased for me by my faithful friend, Mr. George A. Wells, who was then travelling in Great Britain with General Tom Thumb. The collection consisted of many hundreds of skins, tusks, heads and skeletons of nearly every species of African animal, including numerous rare specimens never before exhibited on this continent. It was a great Museum in itself, and as such had attracted much attention in London and elsewhere, but it was a mere addition to our Museum and Menagerie; and was exhibited without extra charge for admission.

In the summer of 1867, I saw in several New York papers a thrilling account of an immense gorilla, which had arrived from Africa in charge of Barnum’s agent, for the Barnum and Van Amburgh Company. The accounts described the removal of the savage animal in a strong iron cage from the ship, and his transportation up Broadway to the museum. His cries and roarings were said to have been terrible, and when he was taken into the menagerie, he was reported to have bent the heavy iron bars of his cage, and in his rage to have seized a poker which was thrust at him, and to have twisted it as if it had been a bit of wire. Nothing so startlingly sensational in the line of zoological description had appeared since the Tribune’s famous report of the burning of the American Museum, in 1865.

For several years I had been trying to secure such an animal, and several African travellers had promised to do their best to procure one for me; and I had offered as high as $20,000 for the delivery in New York of a full-grown, healthy gorilla. From the minute description now given by the reporters, I was convinced that, at last, the long-sought prize had been secured. I was greatly elated, and at once wrote from Bridgeport to our manager, Mr. Ferguson, advising him how to exhibit the valuable animal, and particularly how to preserve its precious life as long as might be possible. I have owned many orangutans, and all of them die ultimately of pulmonary disease; indeed, it is difficult to keep specimens of the monkey tribe through the winter in our climate, on account of their tendency to consumption. I therefore advised Mr. Ferguson to have a cage so constructed that no draught of air could pass through it, and I further instructed him in methods of guarding against the gorilla’s taking cold.

A few days later I went to New York expressly to see the gorilla, and on visiting the Museum, I was vexed beyond measure to find that the animal was simply a huge baboon! He was chained down, so that he could not stand erect, nor turn his back to visitors. His keeper could easily irritate him, and when the animal was excited, he would seize the iron bars with both hands, and, uttering horrid screams, would shake the cage so fiercely that it could be heard and “felt” in the adjoining saloons. No doubt many of the visitors recalled Du Chaillu’s accounts of the genuine gorilla, and were convinced that the veritable animal was before them. But I had been too long in the business to be caught by such chaff, and approaching the keeper, I asked him why he did not lengthen the chain, so that the animal could stand up?

“Because, if I do, he will show his tail,” the keeper confidentially whispered in my ear.

The imposition was so silly and transparent that I did not care how soon it was exposed. As usual, however, I looked at the funny side of the matter, and immediately enclosed a ticket to my friend Mr. Paul Du Chaillu, who was then stopping at the Fifth Avenue Hotel, at the same time writing to the great African traveller, that, much as he had done; the Barnum and Van Amburgh Company had done more, since he had only killed gorillas, while we had secured a living one, and brought the monster safely from Africa to America. I informed him, moreover, that all the gorillas he had seen and described were tailless, while our far more remarkable specimen had a tail full four feet long!

Mr. Du Chaillu came into the Museum that afternoon, in great glee, with my open letter in his hand.

“Ah, Mr. Barnum,” he exclaimed, “this is the funniest letter I ever received. Of course, you know your gorilla is no gorilla at all, but only a baboon. I will not look at him, for when people ask me about ‘Barnum’s gorilla,’ I prefer to be able to say that I have not seen him.”

“On the contrary,” said I, “I particularly desire that you should see the animal, and expose it. The imposition is too ridiculous.”

“True; but I think your letter is more curious than your animal.”

“Then I give you full leave to read the letter to all who ask you about the ‘gorilla.’ ”

“Thank you,” said Du Chaillu, “and I wish you would let me read it in my lectures at the West, where I am soon going on a tour.”

I consented that he should do so, and I afterwards heard that he was delighting as well as enlightening western audiences on the subject of Manager Ferguson’s management of the great “gorilla” in the Barnum and Van Amburgh Museum and Menagerie.

The menagerie of living animals was superior in extent to any other similar collection in America, embracing, as it did, almost every description of wild animal ever exhibited, including the smallest African elephant, and the only living giraffe then in the United States. The collection of lions and royal Bengal tigers was superb. There was a cage full of young lions that attracted great attention, and the whole menagerie was an exceedingly valuable one. When I say that to these attractions was added an able dramatic company, which performed every afternoon and evening, and that the admission to the entire establishment was but thirty cents, with no extra charge, except for a few front seats and private boxes, it is no wonder that this immense building, five stories high, and covering ground seventy-five by two hundred feet in area, was thronged “from sunrise to ten p.m.,” and from top to bottom, with country and city visitors, of both sexes and all ages. The public was soon thoroughly convinced of the facts; first, that never before was such an outlay made for so great an assemblage of useful and amusing attractions, combining instruction with amusement, and thrown open to the people at so small a charge for admission; and second, that the surest way of deriving the greatest profit, in the long run, is to give people as much as possible for their money. That these facts were fully impressed upon our patrons is instanced in the monthly returns made to the United States Collector of Internal Revenue for the district, which showed that our receipts were larger than those of Wallack’s Theater, Niblo’s Garden, or any other theater or place of amusement in New York, or in America.

Anxious to gather curiosities from every quarter of the globe, I sent Mr. John Greenwood, junior, (who went for me to the isle of Cyprus and to Constantinople, in 1864,) on the “Quaker City” excursion, which left New York June 8, 1867, and returned in the following November. During his absence Mr. Greenwood travelled 17,735 miles, and brought back several interesting relics from the Holy Land, which were duly deposited in the Museum.

Very soon after entering upon the premises, I built a new and larger lecture room, which was one of the most commodious and complete theatres in New York, and I largely increased the dramatic company. Our collection swelled so rapidly that we were obliged to extend our premises by the addition of another building, forty by one hundred feet, adjoining the Museum. This addition gave us several new halls, which were speedily filled with curiosities. The rapid expansion of the establishment, and the immense interest excited in the public mind led me to consider a plan I had long contemplated, of taking some decided steps towards the foundation of a great free institution, which should be similar to and in some respects superior to the British Museum in London. “The Barnum and Van Amburgh Museum and Menagerie Company,” chartered with a capital of $2,000,000 had, in addition to the New York establishment, thirty acres of land in Bridgeport, whereon it was proposed to erect suitable buildings and glass and wire edifices for breeding and acclimating rare animals and birds, and training such of them as were fit for public performances. In time, a new building in New York, covering a whole square, and farther up town, would be needed for the mammoth exhibition, and I was not without hopes that I might be the means of establishing permanently in the city an extensive zoological garden.

It was also my intention ultimately to make my Museum the nucleus of a great free national institution. When the American Museum was burned, and I turned my attention to the collection of fresh curiosities, I felt that I needed other assistance than that of my own agents in America and Europe. It occurred to me that if our government representatives abroad would but use their influence to secure curiosities in the respective countries to which they were delegated, a free public Museum might at once be begun in New York, and I proposed to offer a part of my own establishment rent-free for the deposit and exhibition of such rarities as might be collected in this way. Accordingly, a week after the destruction of the American Museum, a memorial was addressed to the President of the United States, asking him to give his sanction to the new effort to furnish the means of useful information and wholesome amusement, and to give such instructions to public officers abroad as would enable them, without any conflict with their legitimate duties, to give efficiency to this truly national movement for the advancement of the public good, without cost to the government. This memorial was dated July 20, 1865, and was signed by Messrs. E. D. Morgan, Moses Taylor, Abram Wakeman, Simeon Draper, Moses H. Grinnell, Stephen Knapp, Benjamin R. Winthrop, Charles Gould, Wm. C. Bryant, James Wadsworth, Tunis W. Quick, John A. Pitkin, Willis Gaylord, Prosper M. Wetmore, Henry Ward Beecher, and Horace Greeley. This memorial was in due time presented, and was endorsed as follows:

“The purpose set forth in this Memorial is highly approved and commended, and our Ministers, Consuls and commercial agents are requested to give whatever influence in carrying out the object within stated they may deem compatible with the duties of their respective positions, and not inconsistent with the public interests.

I went to Washington myself, and had interviews with the President, Secretaries Seward, McCulloch and Welles, and also with Assistant Secretary of the Navy, G. V. Fox, who gave me several muskets and other “rebel trophies.” During my stay at the capital I had a pleasant interview with General Grant, who told me he had lately visited my Museum with one of his sons, and had been greatly gratified. Upon my mentioning, among other projects, that I had an idea of collecting the hats of distinguished individuals, he at once offered to send an orderly for the hat he had worn during his principal campaigns. All these gentlemen cordially approved of my plan for the establishment of a National Museum in New York.

But before this plan could be put into effective operation, an event occurred which is now to be narrated: The winter of 1867⁠–⁠68 was one of the coldest that had been known for years, and some thirty severe snowstorms occurred during the season. On Tuesday morning, March 3rd, 1868, it was bitter cold. A heavy body of snow was on the ground, and as I sat at the breakfast table with my wife and an esteemed lady guest, the wife of my excellent friend Rev. A. C. Thomas, I read aloud the general news from the morning papers. Leisurely turning to the local columns, I said, “Hallo! Barnum’s Museum is burned.”

“Yes,” said my wife, with an incredulous smile, “I suspect it is.”

“It is a fact,” said I, “just listen; ‘Barnum’s Museum totally destroyed by fire.’ ”

This was read so coolly, and I showed so little excitement, that both of the ladies supposed I was joking. My wife simply remarked:

“Yes, it was totally destroyed two years ago, but Barnum built another one.”

“Yes, and that is burned,” I replied; “now listen,” and I proceeded very calmly to read the account of the fire. Mrs. Thomas, still believing from my manner that it was a joke, stole slyly behind my chair, and looking over my shoulder at the newspaper, she exclaimed:

“Why, Mrs. Barnum, the Museum is really burned. Here is the whole account of it in this morning’s paper.”

“Of course it is,” I remarked, with a smile, “how could you think I could joke on such a serious subject!”

It was indeed too true, and the subject was no doubt “serious” enough; in fact the pecuniary blow was perhaps even heavier than the loss of the other Museum, especially as there was probably no Bennett around who would give me $200,000 for a lease! But during my whole life I had been so much accustomed to operations of magnitude for or against my interests, that large losses or gains were not apt to disturb my tranquillity. Indeed, my second daughter calling in soon after, and seeing how coolly I took the disaster, said that her husband had remarked that morning, “Your father wont care half so much about it as he would if his pocket had been picked of fifty dollars. That would have vexed him, but he will take this heavier loss as simply the fortune of war.”

And this was very nearly the fact. Yet the loss was a large one, and the complete frustration of our plans for the future was a serious consideration. But worse than all were the sufferings of the poor wild animals which were burned to death in their cages. A very few only of these animals were saved. Even the people who were sleeping in the building barely escaped with their lives, and next to nothing else, so sudden was the fire and so rapid its progress. The papers of the following morning contained full accounts of the fire; and editorial writers, while manifesting much sympathy for the proprietors, also expressed profound regret that so magnificent a collection, especially in the zoological department, should be lost to the city.