High-level metrics

Last updated Apr 16, 2026 Understanding the key metrics in web analytics is essential for optimizing your website’s performance and user experience. Here are the high-level metrics tracked by Cloudflare Web Analytics:

  • Visits - A page view that originated from a different website or direct link. Cloudflare checks where the HTTP referer does not match the hostname. One visit can consist of multiple page views.
  • Page views - A successful HTTP response with a content-type of HTML.
  • Page load time - The total amount of time required to load the page.
  • Core Web Vitals ↗︎ - Higher-level metrics designed by Google to capture the user experience more completely.

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description: Page load time metrics collected by Web Analytics. title: Page load time image: https://developers.cloudflare.com/web-analytics/data-metrics/page-load-time-summary/og.png?v=140c7f550314c652

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