Remove Cloudflare branding with Offlabel

Last updated May 20, 2026 Offlabel is an Enterprise-only feature that removes Cloudflare branding and logo from Turnstile widgets. When enabled, widgets display without any visual references to Cloudflare.

When Offlabel is enabled:

  • The Cloudflare logo and color schemes are removed from all widget states.
  • The widget maintains the same functionality, behavior, and WCAG 2.2 AA accessibility compliance.
  • All security features remain unchanged.

The widget will display with a clean, unbranded appearance that integrates seamlessly with your website's design.

Implementation

Enable Offlabel

After your account team enables the Offlabel entitlement, you can activate it for specific widgets using the Cloudflare API.

cURL commandbash

curl -X PUT "https://api.cloudflare.com/client/v4/accounts/$ACCOUNT_ID/challenges/widgets/$WIDGET_ID" \
-H "Authorization: Bearer $API_TOKEN" \
-H "Content-Type: application/json" \
-d '{
    "offlabel": true
}'

Create new widgets with Offlabel

You can enable Offlabel when creating new widgets.

cURL commandbash

curl -X POST "https://api.cloudflare.com/client/v4/accounts/$ACCOUNT_ID/challenges/widgets" \
-H "Authorization: Bearer $API_TOKEN" \
-H "Content-Type: application/json" \
-d '{
    "name": "Branded Widget",
    "domains": ["example.com"],
    "mode": "managed",
    "offlabel": true
}'

Verification

Confirm Offlabel is enabled by checking your widget configuration.

cURL commandbash

curl -X GET "https://api.cloudflare.com/client/v4/accounts/$ACCOUNT_ID/challenges/widgets/$WIDGET_ID" \
-H "Authorization: Bearer $API_TOKEN"

The response will include "offlabel": true when the feature is active.

As a condition of enabling offlabel, you must reference Cloudflare's Turnstile Privacy Addendum ↗︎ in one of two ways:

  1. Link to it in your own privacy policy.
  2. Configure the widget to display a link to Cloudflare's privacy policy using the JavaScript Render Parameters.

Availability

Offlabel is available exclusively to Enterprise customers with the Enterprise Turnstile add-on or Standalone Enterprise Turnstile customers.

Contact your account team for access to the Offlabel feature.

Was this helpful?

YesNo

On this page

Remove Cloudflare branding with Offlabel - 图1Docs

{"@context":"https://schema.org","@type":"TechArticle","@id":"https://developers.cloudflare.com/turnstile/additional-configuration/offlabel/#page","headline":"Remove Cloudflare branding with Offlabel","description":"Remove Cloudflare branding from Turnstile widgets with Offlabel mode.","url":"https://developers.cloudflare.com/turnstile/additional-configuration/offlabel/","inLanguage":"en","image":"https://developers.cloudflare.com/turnstile/additional-configuration/offlabel/og.png?v=359a0e5f64276899","dateModified":"2026-05-20","publisher":{"@type":"Organization","name":"Cloudflare","description":"One platform for your apps, agents, and workforce. Build, secure, and scale without managing infrastructure","url":"https://www.cloudflare.com/","sameAs":["https://github.com/cloudflare","https://www.linkedin.com/company/cloudflare","https://x.com/cloudflare"],"logo":{"@type":"ImageObject","url":"https://developers.cloudflare.com/logo.svg"},"address":{"@type":"PostalAddress","streetAddress":"101 Townsend St","addressLocality":"San Francisco","addressRegion":"CA","postalCode":"94107","addressCountry":"US"},"contactPoint":[{"@type":"ContactPoint","contactType":"Customer Support","url":"https://support.cloudflare.com/","availableLanguage":["English"]},{"@type":"ContactPoint","contactType":"Sales","url":"https://www.cloudflare.com/contact/","availableLanguage":["English"]}]},"isPartOf":{"@type":"WebSite","@id":"https://developers.cloudflare.com/#website","name":"Cloudflare Docs","url":"https://developers.cloudflare.com/"}}

description: Use Turnstile Analytics to view the number of challenges issued, the challenge solve rate, and the metrics of issued challenges. title: Turnstile Analytics image: https://developers.cloudflare.com/turnstile/turnstile-analytics/og.png?v=a8cd56304e046a67

Skip to content

Documentation Index
Fetch the complete documentation index at: https://developers.cloudflare.com/turnstile/llms.txt
Use this file to discover all available pages before exploring further.