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Intro to Webflow Analyze

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Intro to Webflow Analyze

Learn how to measure, interpret, and act on real user behavior in Webflow.

Webflow Analyze is a built-in analytics tool that helps you understand how people interact with your site — what they visit, click, scroll past, and ignore. You’ll explore how to track visitor behavior, view insights directly in Webflow, and use real data to improve structure, content, and conversion flow.

This course is designed for designers, marketers, and growth-focused teams who want to make smarter decisions without leaving Webflow — no code, tagging, or external tools required.

By the end of this course, you’ll have the skills to:

• Turn on privacy-first tracking and collect visitor engagement data
• Explore visual engagement maps and behavioral insights
• Set and monitor goals to measure key user actions
• Use real data to refine your site’s layout, content, and flow

Table of contents

1

Getting started

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1

Background & preview 2:00

Background & preview

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1

Intro to Webflow Analyze 5:26

Intro to Webflow Analyze

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1

Tracking, consent, & privacy 2:00

Tracking, consent, & privacy

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2

Analyzing data

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2

Interpreting visitor behavior 2:00

Interpreting visitor behavior

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2

Setting and monitoring goals 2:00

Setting and monitoring goals

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3

Wrap up

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3

Additional resources 2:00

Additional resources

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Progress

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Details

Beginner

15m

6

Lessons

Assets & links

Assessment

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<h3>Intro to Optimize</h3>Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and AI Optimize.

<h3>Webflow 101</h3>Introducing Webflow 101, the ultimate course to learn the fundamentals of web design and development.

<h3>Prepare to publish your site</h3>Learn how publishing works in Webflow, manage site changes with confidence, and prepare for launch.

<h3>Webflow SEO fundamentals</h3>Learn how to plan, build, and maintain a search-friendly Webflow site using best practices and built-in SEO tools.

<h3>Take your app live with Webflow Cloud</h3>Prepare and deploy an existing app, connect live data, and keep it running.

<h3>Collaborate with your team</h3>Learn how to set up roles, permissions, and workflows in Webflow so your entire team can work together safely, confidently, and efficiently.

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