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Webflow for Marketers

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Webflow for Marketers

Learn how to build, edit, and publish with confidence in Webflow.

Webflow gives users assigned the Marketer role the power to build and publish pages, update content, manage CMS items, and optimize for SEO — all without relying on a Designer for every change.

This course covers the core workflows you’ll use day to day as a user with the Marketer role in Webflow. You’ll learn how to build pages using components and templates, edit static and dynamic content, work with the CMS, manage SEO settings, give feedback through comments, and publish your work to staging and production.

By the end of this course, you’ll have the skills to:

• Build new pages in Webflow using pre-built components and page templates
• Edit text, images, links, and other static content on the canvas
• Add, edit, and publish CMS collection items
• Update page-level SEO settings and resolve common on-page issues
• Leave and manage feedback using comments
• Publish content to staging and production

Table of contents

1

Intro

Coming soon

1

Background & preview 2:00

Background & preview

Coming soon

1

Overview of the Marketer role 2:00

Overview of the Marketer role

Coming soon

2

Page building

Coming soon

2

Page building overview 2:00

Page building overview

Coming soon

2

Using components to build pages 5:18

Using components to build pages

Coming soon

2

Review & practice: Page building 2:00

Review & practice: Page building

Coming soon

3

Content editing

Coming soon

3

Edit content in Webflow 6:17

Edit content in Webflow

Coming soon

3

Review & practice: Content editing 2:00

Review & practice: Content editing

Coming soon

4

Working with CMS content

Coming soon

4

Intro to the Webflow CMS 5:12

Intro to the Webflow CMS

Coming soon

4

Add, edit, & publish CMS items 6:16

Add, edit, & publish CMS items

Coming soon

4

Review & practice: CMS 2:00

Review & practice: CMS

Coming soon

5

SEO

Coming soon

5

SEO overview 2:00

SEO overview

Coming soon

5

SEO tools in Webflow 5:51

SEO tools in Webflow

Coming soon

5

Review & practice: SEO 2:00

Review & practice: SEO

Coming soon

6

Review & feedback

Coming soon

6

Commenting 5:07

Commenting

Coming soon

6

Review & practice: Commenting 2:00

Review & practice: Commenting

Coming soon

7

Staging & publishing

Coming soon

7

Staging & publishing overview 2:00

Staging & publishing overview

Coming soon

7

Review & practice: Staging & publishing 2:00

Review & practice: Staging & publishing

Coming soon

8

Wrap up

Coming soon

8

Recap & additional resources 2:00

Recap & additional resources

Coming soon

Progress

0%

Details

Beginner

58m

18

Lessons

Assets & links

Assessment

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<h3>Intro to Optimize</h3>Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and AI Optimize.

<h3>Webflow 101</h3>Introducing Webflow 101, the ultimate course to learn the fundamentals of web design and development.

<h3>Prepare to publish your site</h3>Learn how publishing works in Webflow, manage site changes with confidence, and prepare for launch.

<h3>Webflow SEO fundamentals</h3>Learn how to plan, build, and maintain a search-friendly Webflow site using best practices and built-in SEO tools.

<h3>Take your app live with Webflow Cloud</h3>Prepare and deploy an existing app, connect live data, and keep it running.

<h3>Collaborate with your team</h3>Learn how to set up roles, permissions, and workflows in Webflow so your entire team can work together safely, confidently, and efficiently.

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