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# (26)

1 Intro

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1

Welcome & overview 2:00

Welcome & overview

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1

Intro to Optimize 2:00

Intro to Optimize

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1

Optimization types 6:22

Optimization types

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2 Setup & configuration

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2

Tracking & consent 2:30

Tracking & consent

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2

Connect your data 3:00

Connect your data

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2

Set up goals 4:00

Set up goals

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2

Set up audiences 4:30

Set up audiences

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3 Deciding what to optimize

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3

Finding high-impact opportunities 3:00

Finding high-impact opportunities

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3

Build an optimization roadmap 2:00

Build an optimization roadmap

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3

Common things to test and personalize 3:00

Common things to test and personalize

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4 Building and launching optimizations

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4

Traditional tests 3:30

Traditional tests

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4

Manual personalizations 3:30

Manual personalizations

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4

AI Optimize for tests and personalization 3:30

AI Optimize for tests and personalization

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5 Reviewing results and monitoring performance

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5

Traditional test reports 5:00

Traditional test reports

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5

Manual personalization reports 4:30

Manual personalization reports

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5

AI Optimize reports 4:30

AI Optimize reports

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5

Monitoring site performance 3:30

Monitoring site performance

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6 Wrap up

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6

Optimization best practices 4:30

Optimization best practices

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6

Next steps & additional resources 2:00

Next steps & additional resources

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Course progress

Assessment

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