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Webflow SEO fundamentals

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Webflow SEO fundamentals

Learn how to plan, build, and maintain a search-friendly Webflow site using best practices and built-in SEO tools.

Learn how to plan, build, launch, and maintain a search-friendly Webflow site. We’ll walk through site-level and page-level SEO best practices, performance and technical setup, and how to audit and improve SEO over time — all using Webflow’s built-in features plus key integrations.

By the end of this course, you’ll have the skills to:

• Configure site-level SEO settings in Webflow
• Optimize individual pages for performance and SEO
• Set up measurement and auditing workflows to monitor SEO performance
• Plan ongoing SEO improvements and identify next steps

Table of contents

1

Intro

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1

Background & preview 2:00

Background & preview

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1

SEO tools in Webflow 8:00

SEO tools in Webflow

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2

Site-level SEO

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2

Set up your SEO tracking 2:00

Set up your SEO tracking

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2

Build a search-friendly site structure 2:00

Build a search-friendly site structure

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2

Control how search engines index your site 2:00

Control how search engines index your site

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2

Optimize site-wide performance for SEO 2:00

Optimize site-wide performance for SEO

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3

Page-level SEO

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3

Design and build pages with SEO in mind 2:00

Design and build pages with SEO in mind

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3

Optimize page settings for SEO 5:00

Optimize page settings for SEO

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4

Audit your Webflow site

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4

Audit your Webflow site 4:00

Audit your Webflow site

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5

Wrap up

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5

Additional resources 2:00

Additional resources

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Progress

0%

Details

Beginner

31m

10

Lessons

Assets & links

Webflow SEO checklist

Assessment

Test your knowledge

Enroll Now →

Continue Learning

<h3>Intro to Optimize</h3>Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and AI Optimize.

<h3>Webflow 101</h3>Introducing Webflow 101, the ultimate course to learn the fundamentals of web design and development.

<h3>Prepare to publish your site</h3>Learn how publishing works in Webflow, manage site changes with confidence, and prepare for launch.

<h3>Take your app live with Webflow Cloud</h3>Prepare and deploy an existing app, connect live data, and keep it running.

<h3>Collaborate with your team</h3>Learn how to set up roles, permissions, and workflows in Webflow so your entire team can work together safely, confidently, and efficiently.

<h3>Set up your team in Webflow</h3>Invite your team, assign the right roles, and scope access so everyone can work safely.

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