Apex proxying

Last updated Jun 10, 2026 Apex proxying allows your customers to use their apex domains (example.com) with your SaaS application.

Note

Only certain customers have access to this feature. For more details, see the Plans page.

Benefits

In a normal Cloudflare for SaaS setup, your customers route traffic to your hostname by creating a CNAME record pointing to your CNAME target.

However, most DNS providers do not allow CNAME records at the zone's root<sup>1</sup>. This means that your customers have to use a subdomain as a vanity domain (shop.example.com) instead of their domain apex (example.com).

This limitation does not apply with apex proxying. Cloudflare assigns a set of Static IP prefixes - cost associated, reach out to your account team - to your account (or uses your own if you have BYOIP). This means then that customers can create a standard A record to route traffic to your domain, which can support the domain apex.

Setup

Footnotes

  1. Cloudflare offers this functionality through CNAME flattening. ↩

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