100 Most Expensive Keywords for Google Ads (September 2026)

#	Keyword	CPC	Search Volume
1	mesothelioma attorney chicago	$100.00	1,000
2	walter goncalves tucson az	$100.00	700
3	syngap	$100.00	500
4	lawsuit mesothelioma	$100.00	900
5	los angeles slip and fall attorney	$100.00	500
6	los angeles slip and fall lawyer	$100.00	700
7	axon taser	$100.00	1,000
8	interstitial ads cpm	$100.00	1,900
9	lingo meaning	$100.00	7,900
10	dallas mesothelioma lawyer	$100.00	500
11	reddit fgo	$100.00	700
12	nyc tax refund status	$100.00	500
13	axon company	$100.00	800
14	slip and fall attorney los angeles	$100.00	800
15	disney cruise line incidents	$100.00	800
16	leileiav	$100.00	500
17	advertise feedbuzzard	$100.00	4,800
18	tandem source login	$100.00	3,600
19	miami heat vs dallas mavericks timeline	$100.00	6,200
20	carnival cruise death	$100.00	4,600
21	advertising feedbuzzard	$100.00	4,000
22	syngap1	$100.00	2,200
23	legal answering service	$100.00	1,400
24	atlanta accident lawyer	$100.00	700
25	openreview	$100.00	1,700
26	maritime law firm	$100.00	600
27	cdkl5	$100.00	1,400
28	ambulance crash	$100.00	500
29	bjs 13 deal	$100.00	500
30	selva coffee house menu	$100.00	1,200
31	houston injury attorney	$100.00	500
32	sportwetten anbieter	$100.00	900
33	trochoid	$100.00	500
34	commercial vehicle accident lawyer	$100.00	1,400
35	og's	$100.00	500
36	mesothelioma lawsuit	$100.00	1,200
37	belpre animal clinic	$100.00	500
38	energy software development	$100.00	600
39	accident lawyer las vegas	$100.00	900
40	illinois mesothelioma lawyer	$100.00	600
41	mesothelioma lawsuits	$100.00	500
42	ohio mesothelioma lawyer	$95.00	1,000
43	mta accident lawyer	$95.00	500
44	tn entity search	$95.00	700
45	car accident lawyer macon ga	$95.00	900
46	kashima	$95.00	900
47	tallahassee car accident lawyer	$95.00	800
48	marjam kat	$95.00	500
49	princess cruise ship recovers	$95.00	2,200
50	venmo withdrawal limit	$95.00	600
51	richmond truck accident lawyer	$95.00	500
52	motorcycle accidents lawyer	$95.00	800
53	abogados accidentes de trafico	$95.00	600
54	ua806	$95.00	700
55	car accident lawyer macon	$95.00	900
56	openai python sdk	$95.00	700
57	columbia care marietta oh	$95.00	800
58	el paso car accident lawyer	$95.00	500
59	wg pay scale 2025	$95.00	1,000
60	hire dedicated php developer	$95.00	600
61	raytown schools	$95.00	500
62	macon car accident lawyer	$95.00	2,100
63	how to tag someone on linkedin	$95.00	1,100
64	tepezza and hearing loss	$95.00	600
65	mainframe modernization services	$95.00	500
66	online task management tool	$95.00	600
67	abogado de accidentes de camiones	$95.00	1,100
68	omnipresent	$95.00	32,000
69	legal age to vape	$95.00	600
70	denver auto accident lawyer	$95.00	1,100
71	18 usc 371	$95.00	900
72	bruit	$95.00	6,300
73	law firm answering service	$95.00	1,000
74	queens wrongful death attorney	$95.00	800
75	discord lawsuit	$95.00	600
76	openai gpt-4.1 pricing	$95.00	500
77	casino ie	$90.00	500
78	defensores de accidentes	$90.00	600
79	emsmart login	$90.00	700
80	pnc hsa login	$90.00	1,800
81	pqdi	$90.00	1,400
82	car accident lawyer albany ga	$90.00	700
83	houston car crash lawyer	$90.00	500
84	flower bowl new buffalo	$90.00	800
85	what is dra	$90.00	1,000
86	motorcycle lawyers	$90.00	900
87	bicycle accident attorney near me	$90.00	4,200
88	who is the best wrestler in the world	$90.00	500
89	riverside personal injury lawyer	$90.00	1,000
90	csi humboldt	$90.00	2,300
91	abogados de accidentes de carros	$90.00	600
92	lo4 flight status	$90.00	500
93	bike accident attorney near me	$90.00	1,900
94	deel pricing	$90.00	500
95	houston car wreck attorney	$90.00	600
96	hit and run attorneys	$90.00	600
97	v4 boutique	$90.00	500
98	accident attorney phoenix	$90.00	600
99	car accident lawyer houston	$90.00	8,000
100	chicago truck accident lawyer	$90.00	1,900

The main reason is due to Google’s ads mechanism:

Google Ads operates on a pay-per-click auction system.
There are only a few ads that appear for each keyword.

Companies have to outbid each other in order to secure their spot at the top of the search results. If demand for a keyword is high, it means more companies are bidding for it, therefore driving up the cost per click.

Demand for a keyword is high when companies believe it will generate a return on investment (ROI). Typically, you’ll see this when:

The industry offers high-value services or products (e.g., legal, finance) as each potential sale generates a lot of revenue.
The keyword signals strong purchase intent (e.g., personal injury lawyer near me) as they’re likely to lead to direct sales or high-quality leads.
The location is competitive and populous, e.g., “divorce lawyer in New York” will be more expensive than “divorce lawyer in Provincetown”.
There is a peak season (e.g. tax season, holidays)

I analyzed the top 10,000 most expensive keywords to see which niches they belong to:

Legal services (17.52%), with a focus on accident and injury law in specific locations (e.g., Baton Rouge)
Ecommerce (3.85%), with a focus on promotional codes, brand-specific queries, and product searches.
Education (2.58%), with a focus on university-related keywords, career and technical education centers, and student services and programs.
Financial services (1.52%), with a focus on trading platforms, banking services, and investment-related terms.
Technology (1.13%), with a focus on software development services, computer vision development, technical education and training, and international outsourcing (e.g, Romania)

Marketing consultant Dan Kennedy once said, “Whoever can spend the most money to acquire a customer wins.”

Your goal is not to avoid paying for expensive keywords, but to bid for keywords that make sense according to your goals and strategy. If a keyword generates a positive ROI for you, then you should continue bidding on that keyword, no matter how expensive it is. (Expensive is relative after all; a $10 cup of coffee is expensive to me, but could be of value to a snob.)

That said, there are ways to run your Google Ads more effectively, such as:

Targeting long-tail keywords (e.g., “affordable personal injury lawyer in New York”), rather than generic, broad keywords like “personal injury lawyer”
Using negative keywords to prevent your ads from appearing on irrelevant searches.
Improving your Quality Score by writing relevant ad copy and creating targeted landing pages.
Using retargeting to focus on people who’ve already interacted with your website or shown interest in your brand, product, or service.

If your competitors are paying for certain keywords, it may indicate that they’re profitable for them—and could be for you too.

Here’s how to find these keywords:

Go to Ahrefs’ Site Explorer
Enter your competitor’s domain
Go to the Paid Keywords report

For example, if we analyze asana.com, we can see they’re bidding on 1,367 keywords in the U.S. We can also see the keywords they’re bidding on and how much they’re paying for each keyword (CPC).

If you hover over the magnifying glass, you can even see the ad they’re running for that keyword and the link they’re sending paid traffic to.

Want to do paid keyword research for your site? Sign up for Site Explorer.

Post bySi Quan Ong

Si Quan is a content marketer at Ahrefs. He has been involved in digital and content marketing for the past 5 years. Before he joined Ahrefs, he was content marketer at ReferralCandy, a 7-figure ARR SaaS company.

Si Quan has spoken at some of the industry’s largest conferences in the Asia region, which includes TIECon and Digital Marketing Skill Share. He has also written for some of the industry’s most popular blogs like Sumo and SmartBlogger.

His earliest work was marketing a product on Kickstarter, which eventually raised $150,000, more than double the original funding goal. The product was also featured on prominent tech websites, including Engadget, CNET and Digital Trends.

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