Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025)

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Product Blog

Portrait of Rebekah Bek

By Rebekah Bek

Product Marketing at Ahrefs

Updated: February 6, 20252 min read

Contents

This month we’re introducing some powerful Web Analytics additions, SoV + SoTV metrics and charts in Rank Tracker, and more.

Let’s get right into it.

Google Search Console integrationWe’ve integrated Web Analytics with Google Search Console data. Just filter by Source: is Google to see the keywords that are actually getting you clicks under Traffic sources.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图4

Visitor languagesThe Languages widget shows you your visitors’ browser languages, so you can tweak your content strategy accordingly.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图5

Page Inspect in Web AnalyticsClick the magnifying class in the Inspect column to open Page inspect and see the HTML history for pages directly in Web Analytics – no need to leave the tool.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图6

Keyword groups in positions chartThe Organic keywords report now features a position chart that shows keyword distribution by positions over time.This lets you easily track the movements and performance of keywords by popular ranking groups.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图7

Note: this chart is already in Overview, but now you can access all the filters here to slice your data even more.

SoV + SoTV metrics and chartsUse the Share of Voice and Share of Traffic Value metrics to measure your brand’s popularity and visibility for your tracked keywords across organic search.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图8

Available in: Dashboard, Overview, and Competitors Overview reports.GSC overview > Keyword groups in positions chartWe’ve added a keywords history chart with position groups in the GSC overview report.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图9

Note: This feature doesn’t exist in Google Search Console itself, so take full advantage of it in Ahrefs to track performance for different position groups and adjust your content strategy accordingly.GSC overview > Page history chartUse the new page history chart to see how your published pages have evolved over time and cross-reference them with performance.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图10

Project boosts available for all plansYou can now purchase Project Boost add-ons for all verified projects, even if you’re on a free Ahrefs Webmaster Tools plan.

Web Analytics additions, share of voice charts in Rank Tracker, and more (Jan 2025) - 图11

On top of all additional features listed, applying a Boost to a project also grants you 1 month of historical data and unlocks all reports in Site Explorer for that project. For example, boosting a project while on a Starter or Lite plan lets you use advanced reports like:

  • Page Inspect
  • Site Structure
  • Calendar
  • Broken Backlinks
  • Linking Authors
  • Outgoing Anchors
  • Outgoing Links

Learn more about Project Boosts →–That’s all for this month. Check out the Ahrefs changelog for more updates, and leave any feature requests on our Canny. Enjoy!

Portrait of Rebekah Bek

Post byRebekah Bek

Helping you understand and love using Ahrefs. Find me on:

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