Track your brand in YouTube, check competitor ads, and more (November 2025)

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Product Blog

Portrait of Rebekah Bek

By Rebekah Bek

Product Marketing at Ahrefs

December 9, 20253 min read

5 Linking websitesArticle performance data from Ahrefs

Contents

We’ve got 17 updates this month – from a new YouTube index in Brand Radar to custom event properties in Web Analytics and lots more.

Let’s dive in.

YouTube tracking

Brand Radar now covers YouTube. There’s a new Video visibility section with a full index of where your brand appears across high-traffic videos.

We scan titles, descriptions, and transcripts – and only surface the snippets that matter. TikTok support is next.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图4

Available for free on all paid plans during beta.Brand performance chart

Overview now includes a combined chart for Mentions, Citations, Impressions, and AI Share of Voice. One glance shows whether visibility is climbing, flattening, or slipping.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图5

Better historical analysis

A new Web Pages historical chart makes it easier to investigate patterns. It respects all filters, so you can break trends down by URL, platform, or timeframe and actually see what changed.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图6

Attach reports to any project

When creating a report, you can attach it to an existing project. We auto-populate the brand and competitors with AI, and access follows the project’s permissions.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图7

First Brand Radar API endpoint

You can now pull Impressions programmatically using the same filters you use in the UI. Feed AI visibility into dashboards or models without manual exports.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图8

Read API docs →

Custom event properties

Add extra details like plan, variant, category, or size to any tracked event. Break broad events into clean, meaningful slices.

Attach properties via tracking script, CSS classes, or the JS API, then use them in Event properties or as filters across reports.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图9

New keyword filters

Keyword widgets from Site Explorer now support Intents, Position, SERP features, and URL filters for tighter control.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图10

Folders + widget duplication

Add reports to folders and duplicate individual widgets to speed up layouts. Full report duplication is coming.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图11

Export to Google Docs

Export documents directly to Google Docs with formatting intact. Single-doc export for now.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图12

Paid pages + ads

Paid pages 3.0 now shows how many ads each page appears in. You can view the ads directly and filter by them – useful for tracking where competitors are spending and which pages they’re pushing.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图13

Built-in bulk AI detection

AI content levels are now computed during crawls. The overview includes a pie chart showing site-wide AI distribution.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图14

Click into the chart or use Page Explorer to list pages by AI level, track changes over time, and monitor competitor AI usage.

Opening any URL shows the highlighted AI-detected text that triggered the score.

Full functionality comes with a Max project boost; paid plans get a small free demo each crawl.

Patches updates

You can now patch more complex issues:

  • Change canonical URLs
  • Add redirects
  • Publish internal link opportunities directly to your site

Canonical URLs, redirects, and robot tags require Cloudflare deployment. Link opportunities can be published via JS snippet or Cloudflare.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图15

Language filters

Filter keyword ideas by language within any location. Useful for multi-language markets, like expat queries in Japan.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图16

Exclude sensitive categories

Filter out keywords tagged ADULT, VIOLENCE, DRUGS, VULGAR, and more.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图17

Site structure

A new Site structure report mirrors the Site Explorer version. See your site in a tree-like layout and understand how each section contributes to organic performance.

Standard plans and above get full structure; Starter and Lite see the top level.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图18

Keyword history graph

Add any keyword to the history graph. In comparison mode, current and previous periods display side by side for quicker change detection.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图19

Several updates to make planning and publishing smoother:

Schedule view

A cleaner view of all upcoming posts across every connected account. Switch between compact and detailed listings.

Filter by author

Useful for multi-member teams who need to see who’s posting what.

Paste-to-upload

Paste images directly into the editor and they’ll upload instantly.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图20

Passkeys

Add a passkey in Account Settings to log in without typing anything. Your browser, password manager, or hardware key handles authentication. Passkeys sync across devices automatically.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图21

API usage report

A new report in Account Settings shows every API request in your workspace.

See whether requests came from APIv3, MCP, or Ahrefs Connect; filter by scope, token, or user; and check charts for request volume and unit consumption. History starts around Oct 14.

Track your brand in YouTube, check competitor ads, and more (November 2025) - 图22

–

That’s all for this month. Check out our changelog for more updates, or leave any feature requests on our Canny board. Enjoy!

Portrait of Rebekah Bek

Post byRebekah Bek

Helping you understand and love using Ahrefs. Find me on:

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