Top Amazon Searches

Top 100 Amazon searches (US): a list of the most popular Amazon searches in the US as of 2021.
Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes).

But first, a quick suggestion for those doing Amazon keyword research:

You can see Amazon search volume data for 152 million keywords in Ahrefs' Keywords Explorer.

Sidenote

Here are the top searches on Google, Bing, and YouTube—in case you missed them.

Now, it’s data time!

#	Keyword	Search Volume
1	nintendo switch	1,263,407
2	laptop	1,099,346
3	airpods	855,823
4	headphones	788,390
5	wireless earbuds	703,093
6	ipad	697,451
7	game of thrones	653,749
8	fire stick	622,172
9	ssd	610,063
10	fitbit	591,244
11	kindle	581,663
12	tv	580,188
13	air fryer	561,401
14	bluetooth headphones	549,827
15	roku	548,871
16	toilet paper	519,449
17	external hard drive	506,238
18	tablet	495,977
19	instant pot	494,065
20	micro sd card	493,335
21	gaming chair	482,491
22	apple watch	480,140
23	monitor	473,300
24	earbuds	465,049
25	ps4	454,253
26	alexa	444,657
27	paper towels	440,166
28	desk	429,144
29	office chair	407,844
30	ring doorbell	396,561
31	chromebook	394,535
32	weighted blanket	393,384
33	water bottle	386,527
34	gift cards for amazon	384,258
35	backpack	382,832
36	hdmi cable	375,424
37	lego	370,836
38	wireless mouse	370,512
39	mouse pad	366,865
40	iphone charger	351,935
41	hydro flask	350,347
42	bluetooth earbuds	350,006
43	gift card	340,442
44	echo dot	339,486
45	gaming mouse	339,340
46	switch	337,962
47	printer	333,910
48	nintendo switch games	333,553
49	keyboard	331,997
50	bluetooth speakers	331,268
51	iphone	324,022
52	coffee	320,407
53	aa batteries	317,797
54	ps4 controller	316,225
55	wireless headphones	315,819
56	mouse	314,685
57	shower curtain	313,728
58	the boys	313,015
59	shoes	311,621
60	amazon gift cards	311,151
61	led strip lights	306,385
62	smart watch	306,353
63	harry potter	303,500
64	cbd oil	303,386
65	kindle fire	302,317
66	pop socket	298,296
67	sd card	295,962
68	xbox one controller	294,260
69	ring	292,785
70	microwave	291,456
71	usb c cable	290,467
72	good omens	290,435
73	doctor who	289,738
74	mattress	286,366
75	gaming laptop	286,317
76	hbo	282,184
77	vacuum cleaner	281,179
78	prime video	272,182
79	iphone xr cases	271,339
80	protein powder	265,666
81	computer desk	265,179
82	socks	262,245
83	avengers endgame	259,911
84	echo	256,231
85	shoe rack	251,839
86	iphone 11 case	250,704
87	tv stand	250,234
88	yoga mat	249,780
89	aaa batteries	249,034
90	gaming headset	248,143
91	computer monitor	247,997
92	blender	246,489
93	books	246,441
94	gaming pc	243,361
95	dash cam	241,448
96	pokemon	241,286
97	luggage	240,848
98	usb hub	240,654
99	camera	240,313
100	projector	239,730

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

So much so, that 50% of searches are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

Here are the most popular ones:

#	Keyword	Search Volume
1	iphone xr cases	271,339
2	iphone 11 case	250,704

Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

Sidenote

There are a further ~316,000 searches for “wireless headphones,” and ~350,000 for “Bluetooth earbuds.“

Amazon also seems to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000.

Gaming mice and chairs are popular too, with ~822,000 combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (~246,000) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches.

Other than that, there are lots of searches for everyday essentials and other “basic” items:

#	Keyword	Search Volume
1	toilet paper	519,449
2	paper towels	440,166
3	water bottle	386,527
4	coffee	320,407
5	aa batteries	317,797
6	shower curtain	313,728

Oh, and one non-physical product made it to the list too: “prime video” (~272,000 monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see the most popular Amazon searches in the US compared to the rest of the World.

#	Keyword	Search Volume
1	nintendo switch	3,148,976
2	laptop	2,460,855
3	ssd	2,301,292
4	ps4	1,769,799
5	kindle	1,744,715
6	airpods	1,686,028
7	ipad	1,646,527
8	tablet	1,435,357
9	alexa	1,395,732
10	headphones	1,380,821
11	iphone	1,362,352
12	game of thrones	1,356,414
13	lego	1,288,886
14	switch	1,234,682
15	fitbit	1,153,231
16	tv	1,116,702
17	harry potter	1,096,508
18	monitor	983,494
19	xiaomi	959,215
20	apple watch	873,773
21	wireless earbuds	843,960
22	iphone 7	825,898
23	fire stick	816,578
24	bluetooth headphones	807,508
25	iphone x	786,576
26	samsung	740,879
27	iphone xr	737,520
28	iphone 8	736,013
29	micro sd card	718,758
30	gaming chair	714,903
31	echo dot	706,259
32	air fryer	698,951
33	mouse	695,475
34	smartphone	672,084
35	smart watch	668,846
36	star wars	659,986
37	ps4 controller	647,034
38	external hard drive	643,125
39	water bottle	640,884
40	instant pot	630,709
41	roku	624,374
42	keyboard	624,215
43	chromebook	622,898
44	pokemon	615,588
45	huawei	598,802
46	echo	596,519
47	gaming mouse	595,751
48	iphone 11	583,857
49	backpack	583,449
50	earbuds	579,571
51	shoes	577,309
52	toilet paper	575,556
53	gaming pc	571,727
54	playstation 4	569,338
55	smartwatch	560,879
56	wireless mouse	557,022
57	desk	551,686
58	power bank	551,339
59	office chair	550,239
60	notebook	548,624
61	xbox one	542,321
62	printer	533,697
63	earphones	531,845
64	mouse pad	531,090
65	gaming laptop	530,421
66	hdmi cable	523,347
67	wireless headphones	523,111
68	chromecast	521,330
69	amazon	501,582
70	nintendo switch games	499,463
71	the boys	497,025
72	drone	494,577
73	sd card	494,573
74	gift card	494,231
75	xbox one controller	493,401
76	ps4 games	487,168
77	books	486,754
78	camera	483,902
79	avengers endgame	479,784
80	ring doorbell	477,038
81	gopro	475,998
82	redmi note 7	474,225
83	ipad pro	474,126
84	ps4 pro	469,931
85	powerbank	468,824
86	funko pop	468,287
87	good omens	468,170
88	laptops	467,237
89	windows 10	465,168
90	lego star wars	462,175
91	weighted blanket	457,432
92	rtx 2060	455,723
93	microwave	454,824
94	anker	453,854
95	fire tv stick	453,328
96	bluetooth earbuds	453,144
97	paper towels	452,749
98	samsung galaxy s10	452,254
99	blender	441,503
100	projector	441,020

It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

Furthermore, “switch” is at #14 with ~1.23M monthly searches.

So, I think it’s fair to say that people are lovin’ the Switch!

It's a similar story for iPhones.

Here are the top iPhone searches (and their respective volumes):

#	Keyword	Search Volume
1	iphone	1,362,352
2	iphone 7	825,898
3	iphone x	786,576
4	iphone xr	737,520
5	iphone 8	736,013
6	iphone 11	583,857

Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US.

There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a couple of them:

#	Keyword	Search Volume
1	redmi note 7	474,225
2	samsung galaxy s10	452,254

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is ~575,000. That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?

See more Amazon search data in Keywords Explorer

Do you want to know the number of searches for a specific query on Amazon?

Go to Ahrefs' Keywords Explorer, enter a query and select Amazon as your search engine.

Let’s see how many people search for “bellroy” each month in the US.

4.7K searches. That’s a lot of people with great taste in wallets!

It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia.

But wait, there’s more!

Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

Looks like a lot of people want to buy t he note sleeve!

Fancy learning more about the searches people are making on Amazon? Try our free Keyword Generator tool.

Post byJoshua Hardwick

Joshua Hardwick is the Head of Content at Ahrefs. He's been involved in SEO for 11 years and specializes in link building and outreach. Before working for Ahrefs, Joshua ran an SEO business providing link building and consultancy services.

His work has been referenced by many well-known publications including The New York Times, TechCrunch, The Independent and The Verge, and he's spoken at some of the industry's largest conferences including BrightonSEO, Digital Marketer Skill Share, Digital Olympus, and Benchmark Search.