Top Bing Searches

#	Keyword	Search Volume
1	facebook	12,983,821
2	youtube	11,452,722
3	google	8,060,698
4	gmail	6,043,283
5	bing homepage quiz	5,578,736
6	amazon	4,838,409
7	bing	4,620,531
8	news for you	4,298,308
9	yahoo	3,746,439
10	ebay	3,428,642
11	top stories	3,403,727
12	facebook log in	3,201,621
13	weekly quiz	3,110,115
14	yahoo mail	2,720,281
15	walmart	1,988,367
16	us news	1,810,576
17	fox news	1,673,326
18	bing weekly quiz	1,634,519
19	google maps	1,569,468
20	nfl	1,566,064
21	weather	1,565,351
22	local	1,547,407
23	netflix	1,509,540
24	u.s.	1,361,948
25	hotmail	1,355,496
26	gmail login	1,328,701
27	amazon.com	1,304,095
28	mlb	1,247,441
29	sports	1,240,746
30	craigslist	1,238,023
31	msn	1,223,725
32	nba	1,206,916
33	world	1,197,887
34	espn	1,164,494
35	home depot	1,123,612
36	aol	1,096,234
37	nascar	1,062,355
38	entertainment	1,033,242
39	science	1,028,573
40	northeast	1,015,265
41	west	1,012,379
42	wwe	1,002,767
43	south	1,001,340
44	mma	991,631
45	midwest	987,173
46	soccer	985,211
47	amazon prime	982,294
48	nhl	980,348
49	technology	968,175
50	zillow	952,808
51	cfb	949,857
52	wells fargo	937,992
53	africa	929,660
54	local news	892,458
55	europe	847,037
56	americas	842,434
57	golf	837,960
58	bank of america	835,593
59	politics	823,938
60	asia pacific	823,565
61	google docs	821,588
62	roblox	820,388
63	you tube	809,041
64	fix connections to bluetooth audio devices and wireless displays in windows 10	805,183
65	twitter	777,983
66	tennis	774,838
67	business	769,667
68	paypal	766,409
69	middle east	763,491
70	pinterest	759,633
71	www.facebook.com	754,900
72	cbb	737,296
73	ebay official site	695,766
74	how to get help in windows 10	692,540
75	instagram	691,843
76	drudge report	690,822
77	music	687,855
78	target	687,855
79	news	685,602
80	horse racing	682,944
81	cnn	678,016
82	esports	670,316
83	best buy	669,441
84	google translate	668,241
85	aol mail	666,036
86	lowes.com	663,329
87	hulu	662,081
88	google.com	653,344
89	movie & tv	652,047
90	fact check	648,141
91	current weather	633,487
92	yahoo mail login	624,879
93	amazon com	610,258
94	boxing	602,963
95	solitaire	595,766
96	chase	594,388
97	indeed	588,893
98	cycling	582,263
99	realtor.com	566,653
100	usps tracking	562,617

Sidenote

This was also the case with the most popular Google search queries.

It’s clear right away that branded queries dominate this list.

A whopping 61% of them revolve around well-known brands and websites.

Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

Here are some examples of such queries:

#	Keyword	Search Volume
1	facebook log in	3,201,621
2	gmail login	1,328,701
3	ebay official site	695,766
4	yahoo mail login	624,879

Did you notice the same thing as I did?

There are a lot of people trying to access Facebook via Bing.

So many, in fact, that Facebook-related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 10.68% of the total search volume from the top 100.

You might also have noticed an interesting query in 3rd place—”Google.”

Believe it or not, there are 8 million monthly US searches for “Google” on Bing.

That’s people using one search engine (Bing) to find another (Google).

Just in case you’re one of those people, here’s a quick trick ;) -

You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

#	Keyword	Search Volume
1	fix connections to bluetooth audio devices and wireless displays in windows 10	805,183
2	how to get help in windows 10	692,540

Amazingly, those two searches alone account for 0.94% of all search volume across the top 100.

No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries. So what’s going on here?

This is actually the result of a strange quirk in Windows 10.

You see, when you press the F1 key in Windows 10, it opens up your browser window and searches for “get help with file explorer in windows 10” or something similar (it varies depending on the application you’re using).

Long story short, most of these searches are almost certainly accidental.

Now let’s take a look at the top 100 Worldwide Bing searches.

#	Keyword	Search Volume
1	google	40,958,757
2	youtube	35,279,042
3	facebook	28,550,537
4	gmail	15,868,334
5	amazon	7,854,752
6	yahoo	6,389,306
7	hotmail	6,150,624
8	open apk file	5,987,940
9	bing homepage quiz	5,580,018
10	bing	5,532,575
11	ebay	5,371,425
12	facebook log in	4,888,446
13	yahoo mail	4,604,333
14	news for you	4,428,936
15	netflix	3,949,973
16	open crdownload file	3,636,316
17	top stories	3,623,073
18	google maps	3,448,167
19	weekly quiz	3,137,848
20	how to get help in windows 10	2,993,580
21	you tube	2,612,049
22	gmail login	2,555,717
23	open rar file	2,350,075
24	whatsapp web	2,079,782
25	walmart	2,076,554
26	fix connections to bluetooth audio devices and wireless displays in windows 10	2,013,703
27	msn	1,893,438
28	instagram	1,876,874
29	open torrent file	1,851,983
30	google chrome	1,836,663
31	us news	1,823,305
32	open dat file	1,823,242
33	outlook	1,822,763
34	open tmp file	1,813,353
35	le bon coin	1,803,946
36	roblox	1,797,883
37	yt	1,795,227
38	fb	1,788,518
39	open dll file	1,787,848
40	facebook connexion	1,783,558
41	fox news	1,731,784
42	weather	1,725,782
43	get help with file explorer in windows 10	1,712,156
44	facebook login	1,686,386
45	bing weekly quiz	1,678,370
46	www.google.com	1,671,540
47	google translate	1,659,295
48	nfl	1,611,417
49	local	1,556,614
50	google.com	1,478,076
51	twitter	1,417,904
52	world	1,369,293
53	sports	1,366,093
54	u.s.	1,364,015
55	amazon.com	1,351,900
56	gmail.com	1,334,372
57	aol	1,326,697
58	pinterest	1,314,294
59	www.facebook.com	1,313,681
60	amazon prime	1,286,938
61	hotmail sign in	1,284,999
62	mlb	1,282,784
63	nba	1,279,758
64	craigslist	1,276,072
65	open pdf file	1,270,968
66	maps	1,255,627
67	open bin file	1,245,281
68	espn	1,238,300
69	g	1,236,147
70	paypal	1,192,048
71	home depot	1,176,626
72	on this day in history	1,146,153
73	translate	1,142,674
74	entertainment	1,140,576
75	open doc file	1,125,275
76	nascar	1,086,824
77	youtube videos	1,059,330
78	wwe	1,058,942
79	science	1,037,433
80	nhl	1,036,063
81	google docs	1,018,231
82	west	1,017,474
83	northeast	1,015,859
84	bbc news	1,015,057
85	south	1,004,992
86	mma	1,001,336
87	soccer	995,280
88	midwest	988,503
89	technology	974,189
90	y	958,253
91	zillow	955,543
92	cfb	950,355
93	wells fargo	943,271
94	africa	937,968
95	hotmail.com	931,598
96	google drive	920,313
97	yahoo mail login	918,748
98	indeed	909,047
99	local news	896,385
100	cómo obtener ayuda en windows 10	895,284

It’s not just US users that use Bing to access Google.

The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too. There are a whopping 40.96M searches for “Google” on Bing every month—that accounts for 13.2% of all worldwide search volume. Crazy!

But the similarities don’t end there:

68% of the top 100 US searches also appear on the worldwide list.

Sidenote

The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

Here are a few notable searches that are popular around the world but not in the US:

#	Keyword	Search Volume
1	google chrome	2,600,000
2	outlook	1,400,000
3	google search	1,020,000
4	chrome	777,000
5	daily mail	729,000
6	friv	710,000
7	youtube music	706,000

The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

A fun point here is that Google Chrome defaults to Google search…

… meaning that this will be the last Bing search ever for those people.

Should you really care about Bing?

Hands up who uses Google as their primary search engine?

I’m sensing a lot of raised hands… which is hardly surprising.

Google has an estimated Worldwide market share of 91.38%. Bing’s market share is 2.69%.

So for every search performed on Bing, roughly 34 searches are conducted on Google.

Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

If we run a few numbers, we can work out that Bing likely gets around 82.6M searches per day.

Sidenote

Want to know what folks are searching for on Google? Here are the top Google searches.

Conclusion: Bing still matters.

Which brings me onto:

See more Bing search data in Keywords Explorer

Looking to find out how many searches a particular word or phrase gets on Bing every month?

Go to Ahrefs' Keywords Explorer, enter a query and choose Bing as the search engine.

Let’s see how many searches there are for “Photoshop” each month in the US.

19,000. Then a further 41,000 searches from elsewhere around the globe.

However, there’s more...

If we hit go to the Questions report, we see some of the other Photoshop-related searches people make using Bing, plus their respective search volumes.

Looks like a fair few people are struggling to remove backgrounds in Photoshop! That could make for a nice tutorial!

Fancy researching some topics of your own? Try our free Keyword Generator.

Post byJoshua Hardwick

Joshua Hardwick is the Head of Content at Ahrefs. He's been involved in SEO for 11 years and specializes in link building and outreach. Before working for Ahrefs, Joshua ran an SEO business providing link building and consultancy services.

His work has been referenced by many well-known publications including The New York Times, TechCrunch, The Independent and The Verge, and he's spoken at some of the industry's largest conferences including BrightonSEO, Digital Marketer Skill Share, Digital Olympus, and Benchmark Search.