Web Analytics, search volume Growth forecast, and more (Dec 2024)

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Product Blog

Portrait of Rebekah Bek

By Rebekah Bek

Product Marketing at Ahrefs

Updated: January 13, 20253 min read

3 Linking websitesArticle performance data from Ahrefs

Contents

This month we’re introducing a bunch of exciting updates, from Web Analytics, our simple Google Analytics alternative, to a 12-month growth forecast in Keywords Explorer, AI-generated titles and meta descriptions directly in Site Audit, and more.

Let’s get right into it.

First up, we’ve launched Web Analytics. Web Analytics is a simple Google Analytics alternative – or, a better way to track website traffic. It’s privacy-friendly, cookie-free, and lightning-fast, and offers focused insights.See essential metrics on a clean dashboard, with:

  • Historical performance graph to track top-level metrics
  • Top sources to see where your visitors are coming from and which pages drive the most organic traffic
  • Top traffic locations and devices, to see which devices to optimize for

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图4

Learn more about Web Analytics →

AI Content Helper is now multilingual! Our Content Score:

  • Supports 173 non-English languages
  • Generates topics in the primary language of the SERP

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图5

Target list in PortfoliosCompare a list of targets and see individual metrics with the new “Targets list” overview widget. Or, use the standalone report in Site Explorer.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图6

Old new “Organic pages by traffic” widgetThe “Organic pages by traffic” widget from a few years ago is back in Overview! Instead of the table version we’ve been using recently, we decided to restore the chart version we used in the past. By looking at the amount of pages in each bucket and how much search traffic these pages are driving cumulately, you can understand the SEO strategy of a website. Very visual, very shareable.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图7

More traffic filtersUse these filters in the Organic keywords and Paid keywords reports to:

  • Find valuable keywords that bring both organic and paid traffic
  • Focus on organic-only or paid-only keywords

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图8

12-month growth forecastUse this 12-month search volume growth forecast in Overview and report tables to predict how keywords will trend in the future and zoom in on promising opportunities.Forecasting is done by fitting statistical models with historical data.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图9

Ask AI in PatchesYou can now ask AI to generate titles and meta descriptions right in the “Patch it” input box. Use this feature to draft titles and descriptions with a Pro project boost add-on, and publish patches in full with a Max project boost.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图10

Auto-submit Patches to IndexNowEnable this feature in Site Audit's Crawl settings to auto-submit changes to search engines whenever you patch a page to fix an issue.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图11

SoV + SoTV metricsWe’ve added the Share of Voice and Share of Traffic Value metrics to Rank Tracker’s Dashboard, Overview, and Competitors Overview. Use them to measure your brand’s popularity and visibility across organic search and see how valuable your content is compared to existing organic competitors in the market landscape.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图12

Competitors Pages & Domains reportsBefore, the Competitors Pages and Domains reports were subreports of Traffic share. Now, we’ve made them more accessible right in the sidebar and added more metrics to them.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图13

No rank filterEasily find the keywords that your target isn’t currently ranking for with this new filter in Overview 2.0.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图14

History chartsMeet the new history charts in Rank Tracker’s Competitors Overview for:

  • General performance
  • Positions ranking history
  • Owned SERP features

Do deeper analysis with the tables below.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图15

Custom dates in GSC reportsIn all GSC reports, you can now use this date picker to see changes across custom ranges.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图16

APIv3 batch updateWe have a big batch update for APIv3 – here’s everything new.

  • Organic Competitors endpoint for Site Explorer: returns a list of competitors ranking in the top 10 for your keywords.
  • Total search volume history endpoint: use this to pull the total search volume history for all target keywords with the top_positions parameter
  • Two new fields in organic keywords endpoint: returns percentages of search volume from mobile and desktop devices. It also returns search intents.
  • Competitors Overview endpoint for Rank Tracker: provides rankings and estimated traffic that your competitors receive from the keywords you track.

Web Analytics, search volume Growth forecast, and more (Dec 2024) - 图17

As always, use the API buttons in individual reports to help you build request URLs.Read API documentation →–That’s all for this month. Check out the Ahrefs changelog for more updates, and leave any feature requests on our Canny. Enjoy!

Portrait of Rebekah Bek

Post byRebekah Bek

Helping you understand and love using Ahrefs. Find me on:

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