The Top 50 Ecommerce Startups by Search Growth (Q1 2025)

The Top 50 Ecommerce Startups by Search Growth (Q1 2025)

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Data & Studies

By Louise Linehan

Content Marketer at Ahrefs

February 28, 20253 min read

17 Linking websites Article performance data from Ahrefs

Contents

Top 50 ecommerce startups
Top 5 ecommerce startups
1. Thatch
2. Elmut
3. Wrogn
4. Virgio
5. Bezel

We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year.

When we see organic traffic growing, it's a good sign that customer interest is building and brand strategy is hitting the mark.

If you want a playbook for growth, our list of the top ecommerce companies can show you whose strategies to unpick.

And if you’re looking for a source of alternative data to back up your investing decisions, this is a good one to keep in your back pocket.

Using Ahrefs API, we calculated the percentage growth of organic traffic to each ecommerce startup between February 2024 and February 2025.

Special thanks to Xibeijia Guan, Ahrefs’ Data Scientist, for help pulling this data together.

Here’s the full list:

Rank	Company Name	Organic traffic % growth (12mo)	Total Funding (USD)
1	Thatch	3,891%	$5.2M
2	Elmut	2,446%	$3.6M
3	Wrogn	2,434%	$62.8M
4	Virgio	2,335%	$16M
5	Bezel	1,030%	$8M
6	Solbari	806%	$6.2M
7	Flatheads	767%	$1.7M
8	Find Your Kicks India	596%	$70K
9	Mangrovia	592%	$130K
10	Dressmycrib	590%	$115K
11	Wristcheck	581%	$18.6M
12	Badili	544%	$4.1M
13	Irigreen	523%	$135K
14	Wheel the World	511%	$10.7M
15	Karrot Market	482%	$235M
16	PosterGully	468%	$160K
17	Zepto	463%	$1.6B
18	Campanyon	456%	$1.8M
19	Arata	442%	$35.5M
20	Wallapop	436%	$270M
21	Miragio	411%	$1.1M
22	Propshop24	392%	$500K
23	Marpple	387%	$9.9M
24	Super Sonic Food	359%	$3M
25	Shumee	356%	$300K
26	Mrayti	352%	$170K
27	Revel	341%	$120M
28	Pricepally.com	341%	$1.7M
29	Volummi	338%	$208K
30	Driffle	338%	$3.4M
31	Fleur Du Mal	329%	$1.5M
32	Zoomin	324%	$105.5M
33	Minibar Delivery	320%	$6.8M
34	Nude Barre	320%	$1.4M
35	Kyari	319%	$740K
36	Ankorstore	319%	$380M
37	PangoBooks	311%	$2.1M
38	Magic AI	306%	$2.5M
39	Winc	289%	$54.2M
40	Sellox	287%	$20K
41	Square Baby	282%	$1.8M
42	Juniqe	281%	$22M
43	PatilKaki	280%	$125K
44	W Concept Korea	280%	$70M
45	Taelor	270%	$2.3M
46	Holistix	264%	$430K
47	Rebelstork	261%	$1.4M
48	Heads Up For Tails	241%	$50.3M
49	Omgyno	239%	$104K
50	Edamama	234%	$35M

Here are the top 5 ecommerce startups with the greatest organic traffic growth over the last year (data comes from Ahrefs’ Site Explorer).

Year founded: 2018
Location: San Francisco, California, United States
Estimated revenue: $2.3M
Total funding: $5.2M
Organic traffic growth (12mo): 3,891%

Thatch is an online marketplace that lets travel creators sell custom travel guides and itineraries. It helps creators set up personalized storefronts, publish digital travel guides, and connect with other travelers, taking a 10% cut of any sales.

Year founded: 2018
Location: Paris, France
Estimated revenue: –
Total funding: $3.6M
Organic traffic growth (12mo): 2,446%

Elmut is a food subscription service for household pets, focusing on cooking and delivering fresh, home-cooked meals for dogs and cats. Elmut meals are cooked with human-grade ingredients and tailored to a pet’s specific needs, including breed, age, weight, and health concerns.

Year founded: 2014
Location: Bengaluru, Karnataka, India
Estimated revenue: $28M
Total funding: $62.8M
Organic traffic growth (12mo): 2,434%

Wrogn is an apparel brand focused on contemporary men’s casual wear, footwear, and accessories. The company, co-created by cricket star, Virat Kohli, has expanded rapidly since forming in 2014, and secured a new round of ($9M) funding only last month.

Year founded: 2022
Location: Bengaluru, Karnataka, India
Estimated revenue: $1.73M
Total funding: ₹1.4B/$16M
Organic traffic growth (12mo): 2,335%

Virgio is an ecommerce startup focused on producing and selling sustainable, circular women’s fashion—from dresses made of recycled bottles, to Peta cruelty-free co-ords. According to Forbes, India, Virgio is “the fastest-growing sustainable fashion brand in India” as of December 2024.

Year founded: 2021
Location: Los Angeles, California, United States
Estimated revenue: —
Total funding: $8M
Organic traffic growth (12mo): 1,030%

Bezel is an online marketplace enabling users to buy and sell luxury, authenticated watches from brands like Cartier, Rolex, and Patek, via a website and mobile app. Founded by an ex-Google employee, Bezel has over $500 million in listings and supports users with features like custom inventory management systems and concierge services.

Final thoughts

Understanding how trending ecommerce companies handle their search strategies can give you ideas on how to grow your own business, and even make smarter investment decisions.

These are the fastest-growing ecommerce companies so far in 2025—but there’ll no doubt be new startups emerging as the year goes on. Check back on this list for quarterly updates.

We track the top 1000 most visited websites in the world each month, including the top 100 shopping/ecommerce startups.

Bookmark those pages for monthly trends, and get in touch if you’d like to learn more from our enterprise data.

Want us to include your company in the next round? Just fill out this short Google Form.

Post byLouise Linehan

Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. During this time, she has published hundreds of blog posts, spearheaded industry-leading research, and developed expert-led webinar programs.

Louise first learned the ropes of SEO during her time at enterprise SEO company, Pi. Within weeks of joining, she had published a piece on cannibalization that caught the attention of the biggest name in SEO at the time: Rand Fishkin. Since then, she has written on topics ranging from manipulative link building, to content syndication, and search demand forecasting. In her spare time, she has deepened her practical understanding of SEO by building websites for two local businesses.

You can read Louise's words in industry publications like Search Engine Watch, The Drum, The Telegraph, and Spin Sucks.