The 15 Best SEO Podcasts in 2025

The 15 Best SEO Podcasts in 2025

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“The AI marketing platform we needed didn’t exist. So we built it.”

Tim Soulo, CMO at Ahrefs

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“The AI marketing platform we needed didn’t exist. So we built it.”

Tim Soulo, CMO at Ahrefs

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General SEO

By Rebecca Liew

Guest Writer

Contributors

Joshua Hardwick

Louise Linehan

Updated: Apr 17, 202510 min read

39 Linking websites Article performance data from Ahrefs

Contents

Ahrefs Podcast
The Authority Hacker Podcast
SEO Unplugged
Search Off the Record
The Recipe for SEO Success
SEO 101
Voices of Search
Crawling Mondays
Search with Candour
The SEO Mindset
Adventures in Local Marketing
The SEO Rant
The SERP’s Up

This isn’t another run-of-the-mill roundup of the “best” SEO podcasts out there. I polled Twitter, and trawled through the recommendations to find quality ones that are still producing regular episodes. Then I topped up the list with a few of my personal favorites.

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer.

Host: Tim Soulo Topics: SEO, marketing Frequency: It varies Avg. episode time: 90 mins Website: Ahrefs Podcast Listen on: Spotify, Apple Podcasts, YouTube, Amazon Music, Audible

Looking to learn from the brightest minds in online business and digital marketing? Ahrefs Podcast is for you!

In each episode, Tim Soulo (Ahrefs' CMO) interviews one smart marketer, digging into their career, philosophy, goals, and more.

In SEO, it’s easy to get distracted chasing algorithm updates and testing trending content tactics. I love that this podcast takes me out of that bubble, showing me high-level strategies that actually work, and the wider business implications of content decisions.

For example, in an episode with Dom Wells, CEO of Onfolio, I was super interested to learn that companies who flip sites built on low-quality PBNs can face post-sale administrative clawbacks, where money gets forcibly returned to investors. It was a great reminder of the real-world implications of shoddy content practices!

You can tune-in wherever you get your podcasts but, in my opinion, it’s worth watching the recorded interviews on YouTube or Spotify for the production value alone.

Our awesome team of video editors (who also edit Ahrefs YouTube channel) have made the podcast seriously watchable.

Plus there’s a swish studio set-up, and some funny bloopers you might miss on audio!

@timsoulo on X

The Ahrefs Podcast is now in its fourth season, with some great guests including Magnus Grimeland, Louis Grenier, and ex-director of Webflow, Tim Dalrymple.

You can also dig into the archives for interviews with Rand Fishkin, Peep Laja, Dom Wells, Adam Singer, Laura Roeder, and David Fallerme.

We're obviously super biased here, but we think it's one of the best SEO and marketing podcasts there is! ;)

Hosts: Gael Breton, Mark Webster Topics: SEO, marketing, content marketing Frequency: Weekly Avg. episode time: 60 mins Website: Authority HackerListen on: Spotify, Soundcloud, Apple Podcasts

This well-loved podcast is equal parts casual and informative. Gael Breton and Mark Webster make a convivial pair, and discuss all things SEO in between witty banter.

Apart from covering Google updates, Gael and Mark tackle SEO questions and share their experiences running authority websites and blogs—including how they built and sold one of their websites for a six-figure sum.

Host: Itamar Blauer, SEO Director at SEO Agency StudioHawk

Topics: SEO

Frequency: Monthly

Avg. episode time: 30 minutes

Website: Itamarblauer.com

Listen on: YouTube, Spotify, Apple Podcasts, Google Podcasts

If you’re looking for an SEO podcast that cuts straight to the chase, then this is the one for you.

Each month, Itamar interviews a different SEO expert, diving deep into their specific area of knowledge and asking smart questions to guide the conversation.

Tune-in for fresh takes on SEO developments—like in episode #25, when Lily Ray dissects the Helpful Content Update which, instead of boosting authentic content, actually erased many independent and affiliate publishers from the SERPs.

In the episode, Ray advocates for search results that showcase diverse voices rather than limiting online experience.

So far, there are ~30 episodes, with some impressive household names—including Aleyda Solis, Kristina Azarenko, and Mark Williams-Cook.

4. SEO Campfire Chat

Host: Noah Learner

Topics: SEO

Frequency: Bi-monthly

Avg. episode time: 60 minutes

Website: The SEO Community

Listen on: Spotify, Apple Podcasts, YouTube, Amazon Music

SEO Campfire Chat is a podcast and YouTube series hosted by Noah Learner, the founder of one of my favorite Slack groups: The SEO Community.

Each episode features in-depth conversations with SEO experts, focusing on their workflows, decision-making processes, and the challenges they face every day.

If you want practical, hands-on SEO tips, look no further. In an episode with Dana DiTomaso, for example, you can learn how to track traffic from AI and large language models (LLMs) in GA4.

Another thing I love about this podcast is that Noah digs into his expert guests' most unconventional or controversial opinions.

For example, Jes Scholz discusses why she’s a rank-tracking skeptic, while Rand Fishkin myth busts the idea that LLMs are a threat to Google.

Definitely worth a listen!

5. The SEO Patent Podcast

Host: Mark Williams-Cook

Topics: SEO

Frequency: Weekly

Avg. episode time: 15 minutes

Website: The SEO Patent Podcast

Listen on: Spotify, Apple Podcasts, iHeart Radio, Rephonic

While I'm in no doubt of the incredible potential of Google's NotebookLM tool, there’s still a part of me that balks at the AI-generated chat show feature—it’s all a bit Black Mirror!

But I can put aside my angst for The SEO Patent Podcast, created by the formidable Mark Williams-Cook. It’s the one wholesale AI podcast I will listen to from start-to-finish.

Mark takes Google's latest search patents and feeds them to NotebookLM, translating highly technical documents into a fascinating SEO podcast.

In other words, he uses Google to decode Google.

If you listen, you'll get exclusive insights into the algorithm, and have a much better understanding of where search is headed.

For example, lately there's been some debate over the importance of links when it comes to ranking. In a recent episode, we find out that Google still very much uses PageRank and link graphs to rank documents on the web.

NB. the AI chat show hosts make some pretty hilarious filler noises throughout the podcast, in an attempt to replicate real-life conversational backchanneling cues—like in the first 10 seconds of this episode. I’d tune in for this alone.

Host: Google’s Search Relations Team Topics: SEO, tech SEO Frequency: Weekly Avg. episode time: 25 mins Website: Search Off the Record Listen on: YouTube Music, Spotify, Apple Podcasts, Search Off the Record

Curious about the inner workings of Google Search? Go behind the scenes with Search Off the Record.

Episodes center on launches, Google Search Console feature prioritizations, and projects that Google Search teams are working on—while occasionally veering into technical territory with discussions on JavaScript and more.

To further your learning, transcripts are shared on the official website.

Host: Kate Toon Topics: SEO, social media, content marketing Frequency: Every few weeks Avg. episode time: 35 mins Website: The Recipe for SEO Success Listen on: Spotify, Apple Podcasts

Here’s an SEO podcast with a difference: Kate Toon labels each episode “newbie” or “techie,” making it easy to tailor your learning.

We also like the new “toon tip” episodes, which offer a condensed overview of topics like Core Web Vitals and Google updates in under 20 minutes.

Past guests include Rand Fishkin and Barry Schwartz—so you’re guaranteed to learn something new every time.

Hosts: Ross Dunn, Scott Van Achte Topics: SEO, paid search Frequency: Every three weeks Avg. episode time: 30 mins Website: SEO 101 Listen on: Spotify, Apple Podcasts, iHeartRadio

SEO 101 covers the latest in Google updates and SEO news—making it suitable for marketers of all levels.

Hosts Ross Dunn and John Carcutt previously led the podcast for over 11 years until John’s passing in 2021. While he left big shoes to fill, Scott Van Achte—a senior SEO at Stepforth Web Marketing—is an excellent co-host too.

Host: Benjamin Shapiro Topics: SEO, tech SEO, content marketing Frequency: Every other day Avg. episode time: 20 mins Website: Voices of Search Listen on: Spotify, Apple Podcasts

Looking for succinct SEO tips but short on time to trawl the web? Turn to Voices of Search.

This podcast focuses on SEO and content marketing, with near-daily episodes spanning 10–20 minutes. Given the low commitment required per sitting, it’s far easier to listen attentively as host Benjamin Shapiro tackles all the useful stuff, such as:

Optimizing how-to content.
Identifying the best content formats for your audience.
Mobile SEO changes.
How social media impacts SEO.

I like how clear-cut the conversations are. Notable guests include Dmitry Dragilev, founder of JustReachOut.io, and Bill King, founder and host of GTO Podcast (a show for growth marketers).

Host: Aleyda Solis Topics: SEO, tech SEO, link building Frequency: Monthly Avg. episode time: 25 mins Website: AleydaSolis.com Listen on: Spotify, Apple Podcasts, YouTube

This YouTube-to-podcast show is hosted by Aleyda Solis, whose strong following on Twitter speaks of her experience.

Apart from being the founder of digital marketing consultancy Orainti and remote work platform Remoters, Aleyda dedicates her time to making Crawling Mondays a podcast worth your while.

While episodes are infrequent, there’s plenty for you to dig into: SEO reviews, interviews, and related news. There are also how-to tips on building a winning SEO strategy, doing local SEO, and SEO project management for agencies.

I particularly like the quality of guests who have come on the show, including Lisa Paasche, Areej AbuAli, and Marie Haynes. Here’s one featuring our very own Patrick Stox:

Host: Jack Chambers-WardTopics: Tech SEO, general SEO Frequency: Weekly Avg. episode time: 45 mins Website: Search with CandourListen on: Spotify, Apple Podcasts, YouTube Music, Pocket Casts

In this podcast by digital agency Candour, in-house SEO specialist Jack Chambers-Ward covers technical and general SEO topics so you can deepen your expertise in the space.

There’s a bit of everything—from a discussion on SGE and the future of SERPs to a fun crossover with The SEO Mindset podcast on handling anxiety at conferences.

Hosts: Sarah McDowell, Tazmin SulemanTopics: Career development, mental health tips Frequency: Weekly Avg. episode time: 40 mins Website: The SEO MindsetListen on: Spotify, Apple Podcasts, YouTube Music, Amazon Music, Pocket Casts

This show isn’t about SEO—not really, anyway. Hosts Sarah McDowell and Tazmin Suleman combine their mindset coaching and SEO experience to explore tips on building confidence and optimizing your SEO career, although we reckon many of their insights can be applied across other roles and industries.

Occasionally, other experts weigh in—from scaling your SEO talent with Previsible’s Jordan Koene to stepping outside your comfort zone with B-Digital’s Rejoice Ojiaku.

Here’s one of my favorite episodes:

Host: Claire Carlile ReesTopics: Local SEO Frequency: Monthly Avg. episode time: 50 mins Website: Adventures in Local Marketing Listen on: Spotify, Apple Podcasts, YouTube Music

What does it take to execute local SEO effectively and outrank your competition?

Let BrightLocal’s Claire Carlile Rees show you. After a yearlong hiatus, the podcast returned in June 2023 and has kept us listening with a keen ear. Marketers like Levi Williams-Clucas and Andi Jarvis have guest-starred to discuss:

There’s also a fun segment called Room 404, in which guests share their biggest marketing pet peeves.

Host: Mordy ObersteinTopics: Technical SEO, general SEO Frequency: Monthly Avg. episode time: 28 mins Website: The SEO RantListen on: Spotify, Apple Podcasts, Soundcloud

Mordy Oberstein isn’t just a well-known name in the space. He heads SEO branding at Wix and co-hosts other popular podcasts, including Edge of the Web with Erin Sparks.

The SEO Rant is his solo project in which leading search marketers share their unfiltered insights on being an LGBTQ+ ally in SEO, programmatic SEO for content generation, and more.

Hosts: Mordy Oberstein, Crystal CarterTopics: General SEO, technical SEO, career tips, digital marketing, keyword research Frequency: Weekly Avg. episode time: 45 mins Website: The SERP's Up by WixListen on: Spotify, Apple Podcasts, Amazon Music

Yep, it’s Mordy again! In this podcast by Wix, the seasoned host is joined by his colleague Crystal Carter (aka Wix’s communications head).

Together, they strike a fun and well-paced balance that’s easy for both entry-level and seasoned marketers to follow along.

I particularly like the breadth and depth of topics covered; think Google updates and international SEO to discussions on building a sound content strategy and using SEO for lead generation.

Final thoughts

If you’ve never been a great podcast listener, here are some tips: read the synopsis before committing to an episode, and save your favorites so that you can easily return to them.

Did I miss any out? Share your thoughts with me on Twitter.

Post byRebecca Liew

Rebecca Liew is a content marketer at Ahrefs. In the past six years, she’s transitioned from editorial writing for lifestyle publications to producing international news packages and developing content strategy roadmaps for multiple projects.

In her previous role as senior content strategist at Seedly, she looked after its SEO efforts, moderated personal finance events, and spoke on Money.FM, a Singapore-based radio channel.

Her works have been published in Time Out Singapore, Rice Media, Tech in Asia, South China Morning Post, MarinaBaySands.com, and ChannelNewsAsia.com.

Contributors

Joshua Hardwick

Louise Linehan