The 100 Most Searched People on Google (September 2026)

#	Person	Who they are	Move	Search Volume
1	charlie kirk	American conservative activist and Turning Point USA founder, assassinated at a campus event in Orem, Utah, in September 2025.	▲30	11,510,000
2	sydney sweeney	American actress known for 'Euphoria' and 'The White Lotus'.	–	4,460,000
3	donald trump	45th and 47th President of the United States and real estate businessman.	–	3,290,000
4	rob reiner	American actor and director known for 'All in the Family' and 'When Harry Met Sally,' found stabbed to death in 2025.	–	3,010,000
5	taylor swift	American singer-songwriter known for 'Fearless', 'Red', and 'The Eras Tour'.	–	2,950,000
6	ed gein	American convicted murderer and body snatcher who inspired several horror film characters.	–	2,450,000
7	millie bobby brown	British actress known for playing Eleven in 'Stranger Things'.	–	2,440,000
8	catherine o'hara	Canadian actress known for 'Schitt's Creek' and 'Home Alone'.	–	2,400,000
9	sabrina carpenter	American singer and actress known for the album 'Short n' Sweet'.	–	2,250,000
10	michael jackson	American pop singer and dancer known as the King of Pop, died 2009.	–	2,220,000
11	nancy guthrie	Mother of 'Today' host Savannah Guthrie, reported abducted from her Tucson home in February 2026.	–	2,140,000
12	eric dane	American actor known for playing Mark Sloan in 'Grey's Anatomy'.	–	2,080,000
13	savannah guthrie	American journalist and co-anchor of NBC's 'Today' show.	–	1,780,000
14	bad bunny	Puerto Rican reggaeton and Latin trap artist known for 'Un Verano Sin Ti'.	–	1,760,000
15	jacob elordi	Australian actor known for 'Euphoria' and 'Saltburn'.	▲9	1,760,000
16	jenna ortega	American actress known for the title role in 'Wednesday'.	▲11	1,640,000
17	lebron james	American professional basketball player widely regarded as one of the greatest ever.	–	1,640,000
18	candace owens	American conservative political commentator and media personality.	–	1,590,000
19	d4vd	American singer-songwriter and convicted murderer charged in connection with the death of a minor.	▲6	1,580,000
20	elon musk	South African-born billionaire entrepreneur behind Tesla, SpaceX, and X.	▼8	1,560,000
21	jeffrey epstein	American convicted sex offender and financier who died in custody in 2019.	▼4	1,550,000
22	timothee chalamet	American actor known for 'Call Me by Your Name' and 'Dune'.	▲32	1,540,000
23	kristi noem	American politician who served as U.S. Secretary of Homeland Security before being fired by Trump in 2026.	–	1,490,000
24	stefon diggs	American professional NFL wide receiver known for his time with the Buffalo Bills.	▲4	1,360,000
25	ana de armas	Cuban-Spanish actress known for 'Knives Out' and 'Blonde'.	▼5	1,330,000
26	billie eilish	American singer-songwriter known for the album 'When We All Fall Asleep, Where Do We Go?'.	▼4	1,310,000
27	tate mcrae	Canadian singer-songwriter and dancer whose album 'So Close to What' debuted at number one on the Billboard 200.	▲5	1,310,000
28	travis kelce	American NFL tight end for the Kansas City Chiefs and partner of Taylor Swift.	–	1,310,000
29	ariana grande	American singer and actress known for the album 'thank u, next' and the film 'Wicked'.	▲8	1,290,000
30	erika kirk	CEO of Turning Point USA and widow of conservative activist Charlie Kirk, who was assassinated in 2025.	▲25	1,220,000
31	johnny depp	American actor known for the 'Pirates of the Caribbean' franchise and a publicized defamation trial.	▲45	1,190,000
32	aaron rodgers	American NFL quarterback currently playing for the New York Jets.	▼3	1,180,000
33	pedro pascal	Chilean-American actor known for 'The Last of Us' and 'The Mandalorian'.	▼10	1,160,000
34	madison beer	American singer known for the album 'Life Support' and a large social media following.	–	1,120,000
35	adam sandler	American comedian and actor known for films such as 'Happy Gilmore' and 'Uncut Gems'.	–	1,120,000
36	ghislaine maxwell	British convicted sex offender and associate of Jeffrey Epstein.	▲9	1,100,000
37	sadie sink	American actress known for playing Max Mayfield in 'Stranger Things'.	–	1,090,000
38	kamala harris	American politician who served as the 49th Vice President of the United States.	NEW	1,050,000
39	nick fuentes	American far-right commentator and livestreamer known for white nationalist views and hosting the 'America First' show.	▲10	1,050,000
40	mckenna grace	American actress known for her roles in 'The Haunting of Hill House' and 'Ghostbusters: Afterlife'.	▲6	1,030,000
41	josh allen	American NFL quarterback for the Buffalo Bills known for his dual-threat playing style.	▼7	1,030,000
42	drake maye	American NFL quarterback for the New England Patriots, named the 2025 Most Improved Player after a breakout season.	▼3	1,020,000
43	finn wolfhard	Canadian actor and musician known for playing Mike Wheeler in 'Stranger Things'.	▲10	1,020,000
44	lamar jackson	American NFL quarterback for the Baltimore Ravens and two-time MVP award winner.	▼8	1,010,000
45	morgan wallen	American country singer known for the album 'Dangerous: The Double Album'.	▼15	1,010,000
46	joe burrow	American NFL quarterback for the Cincinnati Bengals known for leading the team to a Super Bowl.	▼5	980,000
47	joe keery	American actor and musician known for playing Steve Harrington in 'Stranger Things'.	▲32	970,000
48	luka doncic	Slovenian professional basketball player who plays for the Dallas Mavericks in the NBA.	▲10	960,000
49	alysa liu	American figure skater who won the 2026 Olympic women's singles title, the first U.S. woman to do so since 2002.	▲13	960,000
50	bruce willis	American actor known for 'Die Hard' who was diagnosed with frontotemporal dementia.	▼6	950,000
51	maya hawke	American actress and musician known for playing Robin in 'Stranger Things'.	▼11	930,000
52	anthony edwards	American NBA guard for the Minnesota Timberwolves and 2024 U.S. Olympic gold medalist.	▲21	920,000
53	hailee steinfeld	American actress and singer known for 'Pitch Perfect 2' and the series 'Hawkeye'.	▼3	910,000
54	karoline leavitt	American politician who served as the youngest-ever White House press secretary under President Trump.	–	910,000
55	anne hathaway	American actress known for 'The Devil Wears Prada' and her Oscar-winning role in 'Les Miserables'.	NEW	910,000
56	glen powell	American actor known for 'Top Gun: Maverick' and 'Anyone But You'.	▲7	900,000
57	pam bondi	American lawyer and politician who served as U.S. Attorney General under President Trump beginning in 2025.	▼9	890,000
58	ella langley	American country singer-songwriter known for 'Choosin' Texas' and the CMA Award-winning duet 'You Look Like You Love Me' with Riley Green.	NEW	890,000
59	cynthia erivo	British actress and singer known for playing Elphaba in the film 'Wicked'.	▼8	880,000
60	nick reiner	Son of filmmaker Rob Reiner, charged with two counts of first-degree murder in 2025.	▲24	880,000
61	jalen brunson	American professional basketball player and All-Star point guard for the New York Knicks.	NEW	870,000
62	myles garrett	American professional football player and defensive end for the Cleveland Browns.	NEW	870,000
63	cardi b	American rapper known for the hit single 'Bodak Yellow' and album 'Invasion of Privacy'.	▼4	870,000
64	dolly parton	American country music singer and songwriter known for 'Jolene' and 'I Will Always Love You'.	▼4	870,000
65	sophie cunningham	American WNBA guard for the Indiana Fever, known for a widely discussed on-court incident in June 2025.	NEW	870,000
66	ja morant	American professional basketball player and point guard for the Memphis Grizzlies.	▼5	850,000
67	noah schnapp	American actor known for playing Will Byers in the Netflix series 'Stranger Things'.	–	850,000
68	tyler robinson	Utah man charged with the aggravated murder of conservative activist Charlie Kirk in 2025.	▲3	840,000
69	kyle busch	American NASCAR driver and two-time Cup Series champion.	–	830,000
70	tom cruise	American actor known for the 'Mission: Impossible' franchise and 'Top Gun: Maverick'.	▲12	830,000
71	prince andrew	British royal and Duke of York, convicted sex offender who settled a civil case with Virginia Giuffre.	▼7	830,000
72	margaret qualley	American actress known for 'Once Upon a Time in Hollywood' and the series 'The Leftovers'.	▲6	820,000
73	jelly roll	American country and rap singer known for the album 'Whitsitt Chapel' and the song 'Need a Favor'.	NEW	810,000
74	james van der beek	American actor known for playing Dawson Leery in the TV series 'Dawson's Creek'.	NEW	810,000
75	jake paul	American YouTuber turned professional boxer known for high-profile celebrity bouts.	▼8	800,000
76	patrick mahomes	NFL quarterback who has led the Kansas City Chiefs to multiple Super Bowl titles.	▼11	800,000
77	arch manning	College football quarterback for the Texas Longhorns and nephew of Peyton and Eli Manning.	▲15	800,000
78	tom holland	British actor best known for playing Spider-Man in the Marvel Cinematic Universe.	▲18	800,000
79	leonardo dicaprio	American actor and producer known for films including 'Titanic' and 'The Revenant'.	▼11	790,000
80	justin bieber	Canadian pop singer known for hits including 'Baby' and 'Sorry'.	▼5	790,000
81	victor wembanyama	French NBA forward-center for the San Antonio Spurs, the first overall pick in the 2023 draft.	NEW	780,000
82	dmx	American rapper and actor known for albums including 'It's Dark and Hell Is Hot', died 2021.	NEW	780,000
83	megan fox	American actress known for the 'Transformers' film franchise.	▼13	780,000
84	robert redford	American actor and director who died in 2025, best known for 'Butch Cassidy and the Sundance Kid' and founding the Sundance Film.	▲15	770,000
85	billy bob thornton	American actor and filmmaker who plays Tommy Norris in the Paramount+ series 'Landman', recently denying exit rumors.	▲5	770,000
86	zohran mamdani	New York State Assembly member elected as New York City's first Muslim and South Asian mayor in 2025.	▼14	770,000
87	scarlett johansson	American actress known for playing Black Widow in the Marvel Cinematic Universe.	▼13	750,000
88	keanu reeves	Canadian actor known for the 'Matrix' and 'John Wick' film franchises.	–	750,000
89	micah parsons	NFL linebacker who plays for the Dallas Cowboys.	–	750,000
90	jennifer aniston	American actress best known for playing Rachel Green on the sitcom 'Friends'.	▼10	740,000
91	gavin newsom	American politician serving as the Governor of California.	▼3	740,000
92	val kilmer	American actor known for films including 'Top Gun' and 'Batman Forever', died 2025.	NEW	740,000
93	jonathan bailey	English actor known for 'Bridgerton', 'Wicked', and named People's Sexiest Man Alive in 2025.	▲4	730,000
94	john cena	American professional wrestler and actor known for the 'Fast and Furious' franchise.	–	730,000
95	benson boone	American singer-songwriter known for the hit 'Beautiful Things' and the 2025 album 'American Heart'.	▼39	730,000
96	zendaya	American actress and singer known for 'Euphoria' and the 'Challengers' film.	▼15	730,000
97	inde navarrette	American actress known for 'Obsession' and recently cast as Rogue in the Marvel Cinematic Universe.	NEW	730,000
98	malachi barton	American actor and singer known for Disney Channel roles in 'Stuck in the Middle' and 'The Villains of Valley View'.	▼41	720,000
99	cooper flagg	American basketball player and the No. 1 overall pick in the 2025 NBA Draft, selected by the Dallas Mavericks.	NEW	720,000
100	shohei ohtani	Japanese professional baseball player for the Los Angeles Dodgers, known as a two-way star.	▼13	720,000

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the boots Trent Alexander-Arnold wears.

In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

You can do the same for your industry too.

Here's how:

Go to Keywords Explorer
Enter the names of famous people in your niche
Go to the Matching terms report
Filter for keywords related to gears using the Include filter

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

The first thing I'll notice is that many people are actuallyinterested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word countfilter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

Want to do keyword research for your site? Sign up for Keywords Explorer.

Post bySi Quan Ong

Si Quan is a content marketer at Ahrefs. He has been involved in digital and content marketing for the past 5 years. Before he joined Ahrefs, he was content marketer at ReferralCandy, a 7-figure ARR SaaS company.

Si Quan has spoken at some of the industry’s largest conferences in the Asia region, which includes TIECon and Digital Marketing Skill Share. He has also written for some of the industry’s most popular blogs like Sumo and SmartBlogger.

His earliest work was marketing a product on Kickstarter, which eventually raised $150,000, more than double the original funding goal. The product was also featured on prominent tech websites, including Engadget, CNET and Digital Trends.

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