Boulevard data reference

Boulevard data reference

Estimated 10 minute read

Updated Oct 30, 2025, 12:00 AM EST

Table of contents

You will learn
How to view your data
Appointment metrics
Membership metrics
Other metrics
Synced client data
Additional resources

You will learn

Learn about the data that is synced when you integrate Boulevard with your Klaviyo account. When you integrate, Klaviyo imports historical client, appointment, membership, and order data and then syncs ongoing data in real time.

How to view your data

To view your Boulevard data:

Click the Analytics dropdown in the left-hand navigation sidebar.
Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Boulevard icon represent all of the metrics synced from your Boulevard integration.
Select Boulevard from the Integration filter next to the search bar to see only Boulevard metrics.

Appointment metrics

Historical appointment data includes Booked Appointments for imported appointments, plus Completed Appointments, Cancelled Appointments, Arrived for Appointments, or Confirmed Appointments based on the appointment’s status when imported. Rescheduled Appointments events are not included in the historical import; they sync as new activity after you integrate.

The appointment metrics below also include these properties:

Appointment ServicesDetails for each service in the appointment, including its name, duration, price, staff member, description, and category.
Service CountThe number of services in the appointment.
Service CategoriesThe categories of services in the appointment.
Pending FormsThe number of pending forms for the appointment.
Appointment URLThe link to manage the appointment.
NotesNotes associated with the appointment.

Booked Appointments

This event is tracked when a client books a new appointment.

Staff Names The list of staff members associated with the appointment.
Service NamesThe list of services associated with the appointment.
Start AtThe start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
End AtThe end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
Appointment IDThe ID of the appointment in Boulevard.
Location NameThe name of the location associated with the appointment.
Location IDThe ID associated with the location.
DurationThe duration of the appointment in minutes.
Booked ByWho booked the appointment, e.g., Client.

Cancelled Appointments

This event is tracked when a client cancels their appointment.

Staff Names The list of staff members associated with the appointment.
Service NamesThe list of services associated with the appointment.
Start AtThe start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
End AtThe end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
Appointment IDThe ID of the appointment in Boulevard.
Location NameThe name of the location associated with the appointment.
Location IDThe ID associated with the location.
DurationThe duration of the appointment in minutes.
Booked ByWho booked the appointment, e.g., Client.
Cancellation ReasonThe reason the appointment was canceled.
Cancellation NotesNotes associated with the cancellation.

Arrived for Appointments

This event is tracked when a client checks in for their appointment.

Staff Names The list of staff members associated with the appointment.
Service NamesThe list of services associated with the appointment.
Start AtThe start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
End AtThe end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
Appointment IDThe ID of the appointment in Boulevard.
Location NameThe name of the location associated with the appointment.
Location IDThe ID associated with the location.
DurationThe duration of the appointment in minutes.
Booked ByWho booked the appointment, e.g., Client.

Completed Appointments

This event is tracked when a client completes a specific appointment.

Staff Names The list of staff members associated with the appointment.
Service NamesThe list of services associated with the appointment.
Start AtThe start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
End AtThe end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
Appointment IDThe ID of the appointment in Boulevard.
Location NameThe name of the location associated with the appointment.
Location IDThe ID associated with the location.
DurationThe duration of the appointment in minutes.
Booked ByWho booked the appointment, e.g., Client.

Confirmed Appointments

This event is tracked when a client confirms their appointment.

Staff Names The list of staff members associated with the appointment.
Service NamesThe list of services associated with the appointment.
Start AtThe start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
End AtThe end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
Appointment IDThe ID of the appointment in Boulevard.
Location NameThe name of the location associated with the appointment.
Location IDThe ID associated with the location.
DurationThe duration of the appointment in minutes.
Booked ByWho booked the appointment, e.g., Client.

Rescheduled Appointments

This event is tracked when a client reschedules their appointment.

Staff Names The list of staff members associated with the appointment.
Service NamesThe list of services associated with the appointment.
Start AtThe start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
End AtThe end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
Appointment IDThe ID of the appointment in Boulevard.
Location NameThe name of the location associated with the appointment.
Location IDThe ID associated with the location.
DurationThe duration of the appointment in minutes.
Booked ByWho booked the appointment, e.g., Client.

Membership metrics

Historical membership data includes Activated Membership and, for canceled memberships, Cancelled Membership events. Other membership events sync as new activity after you integrate.

All membership events include Membership ID (the membership’s ID), Interval (its duration, such as P1M for 1 month), and Term Number (the current membership term), in addition to the properties listed below.

Activated Membership

This event is tracked when a client activates a membership.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Unit PriceThe unit price of the membership.
Membership NameThe name of the membership.
VouchersThe vouchers included with the membership, including their quantities and associated services.

Cancelled Membership

This event is tracked when a client cancels a membership.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Unit PriceThe unit price of the membership.
Membership NameThe name of the membership.
VouchersThe vouchers included with the membership, including their quantities and associated services.

Reactivated Membership

This event is tracked when a client reactivates a membership that was canceled.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Unit PriceThe unit price of the membership.
Membership NameThe name of the membership.
VouchersThe vouchers included with the membership, including their quantities and associated services.

Renewed Membership

This event is tracked when a client’s membership renewal is successfully processed.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Membership NameThe name of the membership.
Membership IDThe ID of the membership.
IntervalThe duration of the membership interval, e.g., P1M for 1 month.
VouchersThe vouchers included with the membership, including their quantities and associated services.
Unit PriceThe unit price of the membership.
Term Number The current term number of the membership.

Failed Membership Renewal

This event is tracked when a client’s membership renewal fails.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Membership NameThe name of the membership.
Membership IDThe ID of the membership.
IntervalThe duration of the membership interval, e.g., P1M for 1 month.
VouchersThe vouchers included with the membership, including their quantities and associated services.
Unit PriceThe unit price of the membership.
Term Number The current term number of the membership.

Paused Membership

This event is tracked when a client pauses a membership to be reactivated at a later time.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Unit PriceThe unit price of the membership.
Membership NameThe name of the membership.
VouchersThe vouchers included with the membership, including their quantities and associated services.

Unpaused Membership

This event is tracked when a client unpauses a membership.

Start On The date the membership goes into effect in YYYY-MM-DD format.
End OnThe date the membership expires in YYYY-MM-DD format.
Cancel OnThe date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
StatusThe status of the client’s membership in Boulevard.
Location NameThe name of the location associated with the membership.
Location IDThe ID of the location associated with the membership.
Unit PriceThe unit price of the membership.
Membership NameThe name of the membership.
VouchersThe vouchers included with the membership, including their quantities and associated services.

Other metrics

Placed Order

This event is tracked when a client places an order through Boulevard and the payment is complete. Orders can include retail products, gift cards, or services.

Applied Vouchers The list of any vouchers applied to the purchase.
Closed ByThe name of the staff member who closed the purchase.
Order IDThe order ID associated with the purchase.
Location NameThe name of the location associated with the order.
Location IDThe ID of the location associated with the order.
Order NumberThe unique number associated with the order.
SummaryThe list of payment details including discounts, gratuity, subtotal, and total.
Retail ItemsDetails of retail products in the order, including product ID, SKU, name, quantity, price, discounts, categories, brand, and seller.
Service ItemsDetails of services in the order, including service ID, name, quantity, price, discounts, and categories.
Gift CardsDetails of gift cards in the order, including gift card code, ID, quantity, price, and discounts.
GratuityDetails of gratuity line items in the order.
Account CreditDetails of account credit line items in the order.
Other ItemsDetails of other order items, including their type, quantity, price, and discounts.
Item NamesThe names of retail products in the order.
Item CountThe number of retail product line items in the order.
Item CategoriesThe categories of retail products in the order.
Service CountThe number of service line items in the order.
Service NamesThe names of services in the order.
Service CategoriesThe categories of services in the order.
NoteThe note associated with the order.
RefundsDetails of refunds associated with the order, including the reason, status, and refund totals.

The event value is the order’s current total.

Synced client data

Klaviyo creates or updates profiles for clients with a valid email address or phone number. It syncs their email address, first and last name, phone number, and the following custom profile properties when available:

ActiveWhether the client is active internally in Boulevard.
Appointment Count The total number of appointments that this client has booked (excluding cancelled appointments).
Boulevard ID ID assigned to the client in Boulevard.
Email MarketingWhether the client has opted in to marketing emails in Boulevard (true/false).
SMS MarketingWhether the client has opted in to marketing SMS in Boulevard (true/false).
Push MarketingWhether the client has enabled marketing push notifications in Boulevard (true/false).
Email ReminderWhether the client has enabled email reminders in Boulevard (true/false).
SMS ReminderWhether the client has enabled SMS reminders in Boulevard (true/false).
Push ReminderWhether the client has enabled push reminders in Boulevard (true/false).
Boulevard TagsAny tags assigned to the client in Boulevard.
Boulevard NotesNotes that are available for the client in Boulevard.
BirthdayThe client’s date of birth.
Primary Location NameThe client’s primary location for receiving services.
Primary Location IDThe ID of the client’s primary location.

Klaviyo syncs email and SMS marketing consent when you turn on subscriber syncing for the channel and select a Klaviyo list in your Boulevard integration settings. For setup instructions, see Getting started with Boulevard.

Only clients whose marketing preference is true for that channel are submitted for subscription. A false value does not unsubscribe the profile in Klaviyo. Check the profile’s consent status in Klaviyo before sending marketing messages.