How to export your benchmarks

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Updated Jul 7, 2025, 12:00 AM EST

Table of contents

You will learn

Learn how to export Klaviyo benchmarks data for future analysis. Exporting your benchmarks data allows you to keep a record of your peer group and industry benchmarking results as you grow your business.

Line graphs are available in Klaviyo only when viewing more than 1 month, but you can export from any chart or table view. The CSV includes monthly data and overall values for your selected range. Read our guide on how to use and review benchmarks reports to help craft your marketing strategies.

Export your benchmarks

Your user role must allow metric exports. Export is unavailable while your benchmarks are updating or your previous export is still running.

  1. Navigate to Analytics > Benchmarks.

You can export from any benchmarks tab: Overview, Business performance, Campaigns, Flows, or Sign-up forms. The export includes all available benchmarked metrics, regardless of the tab, individual flow, or form you are viewing.

The Benchamrks Page navigation with the Overview, Business Performance, Email Campaigns, SMS Campaigns, Flows, and Signup Forms tabs

The Benchamrks Page navigation with the Overview, Business Performance, Email Campaigns, SMS Campaigns, Flows, and Signup Forms tabs

  1. In the upper right-hand corner, above the data visualization, click Export.

Export button highlighted in the upper right corner

Export button highlighted in the upper right corner

  1. Select a time range from the dropdown in the pop-up. You can export up to 1 year of data using preset ranges within a single calendar year. Custom range is not available in this dropdown.

The CSV labels months as YYYY-MM. Benchmark reporting uses your account's local time from your settings.

  1. Click Export benchmark data.

Export benchmarks modal with timeframe chosen as last quarter

Export benchmarks modal with timeframe chosen as last quarter

  1. Wait for your CSV to finish generating, then open Notifications (the bell icon). Select Benchmarks CSV ready for download, then click Download CSV.

Notifications bell icon clicked and exposing dropdown of downloaded reports

Notifications bell icon clicked and exposing dropdown of downloaded reports

Note that unlike other Klaviyo reports, in benchmark reports, Average Order Count is the average number of orders per customer over all time up to your selected end date. For example, if you are looking at Average Order Count from last month, it includes order history up to the end of last month.

Additional resources

Learn how benchmarks allow you to analyze your account data in relation to Klaviyo best practices, industry trends, and companies similar to your own. By seeing how different aspects of your account perform, you can prioritize efforts in areas that need improvement in order to use Klaviyo to its maximum potential. - Best practices for improving your benchmarks performance

Learn how to review the Benchmarks report to better understand your data and make necessary adjustments to effectively grow your business. If you notice performance indicators that are ranked as Poor or Fair, investigate further to find out the underlying causes and implement the recommended improvement strategies below. - Understanding peer groups, benchmarks, and how Klaviyo uses your data

Learn about peer groups and industry benchmarks in Klaviyo, including what they are and how to understand the information they provide.Klaviyo benchmarks are formulated using peer groups and industry benchmarks. In this guide, you will learn what both of these entail and how to understand the information they provide so that you can learn from benchmarking results and expand your business.

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