User management and privileges reference for Static User Roles

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Updated Mar 25, 2026, 12:00 AM EST

Table of contents

Among static user roles, only Owners and Admins can add new users to an account.

You will learn

Learn about the static Klaviyo user roles, their account permissions and access, as well as their potential restrictions inside the platform. Depending on your role, the view of Klaviyo may look different. For instance, Owners see different account setting options than Admins do.

This article discusses the permissions for account users. If this isn't what you're looking for, you may want to see our articles on how to add or remove an account user or on portfolio user permissions.

Custom roles have their own permissions. Feature availability also depends on your account’s plan, integrations, and data residency.

Available user roles

There are currently the following user roles:

  • Owner
  • Admin
  • Manager
  • Analyst
  • Campaign Coordinator
  • Content Creator
  • Support
  • Social Media Manager

Open the dropdowns to learn more about each role.

Owners

An account can only have 1 Owner who can:

  • Access the full account
  • Edit and close an account
  • Create private API keys
  • Edit the Domains page

By default, the first person to create a Klaviyo account will be the account's Owner. Over time, they will receive important account notifications from Klaviyo, and can edit who in their company receives billing-related notifications.

If you want to change Owners, learn how to transfer account ownership.

Admin

Admins have full account access. An admin can:

  • Edit account details (such as updating payment plans)
  • Add or delete users
  • Cancel a paid subscription from billing
  • Create private API keys
  • Edit the Domains page
  • Edit who in their company receives billing-related notifications
  • Access the Reviews tab

Admins cannot: fully close an account (e.g., disable an account and remove all users).

Manager

Managers have access to all core Klaviyo features, but with some limitations in flows, lists, segments, and analytics.

The tabs they have access to are:

  • Campaigns tab
  • Can create campaigns, export analytics, etc.
  • Cannot export any recipient activity.
  • Flows tab
  • Cannot export any recipient activity
  • Reviews tab
  • Sign-up forms tab
  • Audience tab
  • Lists & segments
    • Cannot export any active or suppressed addresses from Klaviyo
  • Profiles
  • Analytics tab
  • Can access:
    • Dashboard
    • Metrics
    • Benchmarks
    • Custom reports
  • Can export aggregate analytics, including metrics, benchmarks, and custom reports, but cannot export email addresses or recipient activity.
  • Settings tabs, in which they:
  • Can
    • Edit certain account details (such as change to any paid plan or hosted pages)
    • Set up SMS
  • Cannot
    • Access the downloads tab
    • Edit or delete account users
    • Downgrade to a free plan
    • Cancel the account

Analyst

Analysts have access to analytics, segments, and reporting.

The tabs they have access to are:

  • Campaigns tab
  • Can only view the list of draft campaigns and details for sent campaigns
  • Flows tab
  • Can only view analytics, export analytics, and preview flow messages
  • Sign-up forms tab
  • Can view form analytics and preview forms
  • Cannot edit forms or set up A/B tests
  • Audience tab
  • Lists & segments
  • Profiles
    • Cannot create, update, or delete profiles or access the Messages tab (i.e., they cannot view which messages were sent, skipped, or scheduled for a profile)
  • Integrations
  • Can view which integrations are installed
  • Cannot edit, add, or remove an integration
  • Analytics tab
  • Dashboards
  • Metrics
  • Benchmarks
  • Custom reports

Campaign Coordinator

Campaign Coordinators can create and send campaigns and create and edit templates. The tabs they have access to are:

  • Campaigns tab
  • Flows tab
  • Can only edit flow details (name and tag), edit message content, and preview flow messages
  • Audience tab
  • Lists & segments
  • Content tab
  • Templates
  • Data feeds
  • Coupons
  • Settings tab
  • Consent pages
  • Domains page

Content Creator

Content creators can create and edit templates. The tabs they have access to are:

  • Campaigns tab, but only to view this tab; they can't schedule or send campaigns, edit templates, or see analytics from sent campaigns
  • Flows, but they can only edit flow details (name and tag), edit message content, and preview flow messages
  • Sign-up forms, where they can create and edit draft forms, but cannot delete forms, see analytics, publish changes, publish an A/B test, or publish changes to variants in a running test.
  • Lists and segments, but they can only view segment definitions
  • Content tabs and consent pages

Support

Support representatives can respond to customers in Helpdesk. The areas they have access to include:

  • Service > Helpdesk
  • Can view profile information and respond to customers in Helpdesk.
  • Cannot adjust settings.
  • Audience > Profiles
  • Can see the profile list view, profile details, activity feed, contact information, and channels.
  • Analytics: can view dashboards and existing custom reports, but cannot create, edit, run, delete, or export custom reports.

Social Media Manager

Social Media Managers can create, edit, and manage social media content and data within your Klaviyo account. They have access to:

  • Social tab
  • Audience tab
  • Lists & segments
  • Content tab
  • Media & brand
  • Analytics tab
  • Dashboards
  • Metrics
  • Custom reports (view existing reports only; cannot create, edit, run, delete, or export them)
  • Benchmarks

Charts showing user permissions

The charts below outline user permission in several different areas, including:

Product tab user permissions

The chart below displays access in the Klaviyo interface. Restricted access can mean viewing without editing or using a feature without exporting its data. See the role descriptions and detailed tables for the applicable limits.

Key: Full ✔ Restricted Ɵ No Access ✖
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Campaigns ✔ ✔ Ɵ Ɵ ✔ Ɵ ✖ Ɵ
Flows ✔ ✔ Ɵ Ɵ Ɵ Ɵ ✖ Ɵ
Reviews ✔ ✔ ✔ ✖ ✖ ✖ ✖ Ɵ
Sign-up forms ✔ ✔ ✔ Ɵ ✖ Ɵ ✖ Ɵ
Audience Lists & segments ✔ ✔ Ɵ ✔ Ɵ Ɵ ✖ Ɵ
Profiles ✔ ✔ Ɵ Ɵ Ɵ Ɵ Ɵ Ɵ
Content Templates ✔ ✔ ✔ ✖ ✔ ✔ ✖ Ɵ
Products ✔ ✔ ✔ ✖ Ɵ Ɵ Ɵ Ɵ
Media & brand ✔ ✔ ✔ ✖ ✔ Ɵ ✖ ✔
Coupons ✔ ✔ Ɵ ✖ Ɵ Ɵ Ɵ Ɵ
Analytics Dashboards ✔ ✔ ✔ ✔ ✖ ✖ Ɵ Ɵ
Metrics ✔ ✔ Ɵ ✔ ✖ ✖ ✖ Ɵ
Benchmarks ✔ ✔ Ɵ Ɵ ✖ ✖ ✖ Ɵ
Custom reports ✔ ✔ ✔ ✔ ✖ ✖ Ɵ Ɵ
Conversations Helpdesk ✔ ✔ ✔ ✖ ✖ ✖ Ɵ ✖
Automations ✔ ✔ ✔ ✖ ✔ ✔ ✖ ✖
Account settings General ✔ ✔ Ɵ Ɵ Ɵ Ɵ Ɵ Ɵ
Billing ✔ Ɵ Ɵ ✖ Ɵ ✖ ✖ ✖
Email, SMS, and push ✔ ✔ ✔ ✖ Ɵ ✖ ✖ ✖
Other ✔ ✔ Ɵ ✖ Ɵ Ɵ ✖ ✖
Integrations ✔ ✔ ✔ Ɵ ✖ ✖ ✖ Ɵ
Website Customer Hub* ✔ ✔ ✔ Ɵ Ɵ Ɵ Ɵ ✖

*In Customer Hub, Analysts, Campaign Coordinators, Content Creators, and Support can view settings but cannot edit them. Only Owners, Admins, and Managers can manage Customer Hub integrations. Customer Hub is not available for accounts with EU data residency.

Account settings-specific user permissions

General
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Personal ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Account ✔ ✔ ✖ ✖ ✖ ✖ ✖ ✖
Users ✔ ✔ ✖ ✖ ✖ ✖ ✖ ✖
API keys ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Security ✔ ✔ ✔ Ɵ Ɵ Ɵ Ɵ Ɵ
Tags ✔ ✔ ✔ Ɵ Ɵ Ɵ Ɵ ✔

Billing
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Overview View overview ✔ ✔ ✔ ✖ Ɵ ✖ ✖ ✖
Cancel plan ✔ ✔ ✖ ✖ ✖ ✖ ✖ ✖
Close account ✔ ✖ ✖ ✖ ✖ ✖ ✖ ✖
Create your plan Upgrade ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Downgrade ✔ ✔ Ɵ ✖ ✖ ✖ ✖ ✖
Preferences ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Payment history ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖

Email, Text message, and Push notifications
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support
Email Sender information ✔ ✔ ✔ ✖ ✔ ✖ ✖
Sender preferences ✔ ✔ ✔ ✖ Ɵ ✖ ✖
Attribution ✔ ✔ ✔ ✖ ✔ ✖ ✖
Domains ✔ ✔ ✔ ✖ ✔ ✖ ✖
Text message Sender information ✔ ✔ ✔ ✖ Ɵ ✖ ✖
Sender preferences ✔ ✔ ✔ ✖ ✔ ✖ ✖
Attribution ✔ ✔ ✔ ✖ ✔ ✖ ✖
Automations ✔ ✔ ✔ ✖ ✔ ✖ ✖
Push notifications Mobile app settings ✔ ✔ ✔ ✖ ✖ ✖ ✖
Sender preferences ✔ ✔ ✔ ✖ ✔ ✖ ✖

Campaign Coordinators can view email Sender preferences and SMS sender information, but cannot edit those settings. Domains is under Settings > General > Domains, and attribution settings are under Settings > Attribution.

Support and Social Media Manager users cannot access Text message settings. Social Media Managers can retrieve SMS sender configurations through authenticated sender-management API requests, but cannot edit them. Support users cannot read or edit configurations through those sender-management endpoints. The no-access entries in the settings charts refer to the interface; API access is shown separately below.

Role Text message settings SMS sender-management API
Support No access No access
Social Media Manager No access Read-only; cannot edit

Other
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support
Consent pages ✔ ✔ ✔ ✖ ✔ ✔ ✖
Hosted pages ✔ ✔ ✔ ✖ ✔ ✖ ✖
Web feeds ✔ ✔ ✔ ✖ ✔ ✔ ✖
Profile maintenance ✔ ✔ ✔ ✖ ✔ ✖ ✖
UTM tracking ✔ ✔ ✔ ✖ ✔ ✖ ✖
Back in stock settings ✔ ✔ ✔ ✖ ✔ ✖ ✖
Back in stock reports ✔ ✔ ✔ ✔ ✖ ✖ ✖
Downloads ✔ ✔ ✖ ✔ ✔ ✖ ✖

Flow-specific user permissions

The following table breaks out the details on flow-specific permissions.
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Create, clone, delete a flow ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Edit flow details (name and tag) ✔ ✔ ✔ ✖ ✔ ✔ ✖ ✖
Export flow analytics ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✔
Export recipient activity ✔ ✔ ✖ ✔ ✖ ✖ ✖ ✖
See analytics ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✔
Back-populate flow ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Edit flow triggers and filters ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Edit flow message settings ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Create, update, delete individual components ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Change flow action status ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Preview messages ✔ ✔ ✔ Ɵ ✔ ✔ ✖ ✔
Edit message content (including variations) ✔ ✔ ✔ ✖ ✔ ✔ ✖ ✖
Export a list of queued back in stock flow subscribers ✔ ✔ ✖ ✖ ✖ ✖ ✖ ✖

Form-specific user permissions

The following table breaks out the details on form-specific permissions.
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Create and clone a form ✔ ✔ ✔ ✖ ✖ Ɵ ✖ ✖
Delete a form ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Edit form name ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✖
See analytics ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✔
Publish forms and set a live form to draft ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
View form behaviors tab ✔ ✔ ✔ ✔ ✖ ✔ ✖ ✔
View form styles tab ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✖
Edit form content ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✖
Create, edit, and delete a draft A/B form test ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✖
Start or stop an A/B test ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖
Edit A/B test name or variation names ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✖
Publish edits to a running A/B test ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖

Analytics-specific user permissions

The following table breaks out the details on analytics-specific permissions.
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
View Dashboards tab ✔ ✔ ✔ ✔ ✖ ✖ ✔ ✔
View Metrics tab ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✔
View Custom reports tab ✔ ✔ ✔ ✔ ✖ ✖ ✔ ✔
Create, edit, run, delete custom reports ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✖
Export custom report results ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✖
View Benchmarks tab ✔ ✔ ✔ ✔ ✖ ✖ ✖ ✔
Change industry in Benchmarks ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✖

Tag-specific user permissions
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Read tag data ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Create, edit, delete tags ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✔

Coupon-specific user permissions

The following table breaks out the details on coupon-specific permissions.
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Export coupon report ✔ ✔ ✖ ✖ ✖ ✖ ✖ ✖

Social-specific user permissions

The following table breaks out the details on social-specific permissions.
Owner Admin Manager Analyst Campaign Coordinator Content Creator Support Social Media Manager
Connect Social Channels ✔ ✔ ✔ ✖ ✖ ✖ ✖ ✔
Social Auto-replies ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✔
Social Content ✔ ✔ ✔ ✖ ✖ ✔ ✖ ✔

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