How to customize a list's unsubscribe page

Estimated 3 minute read

|

Updated Jul 7, 2025, 12:00 AM EST

Table of contents

You will learn

Learn how to customize an unsubscribe page for a specific Klaviyo list, which is the page where your subscribers can unsubscribe from receiving your marketing.

Before you begin

To customize a particular list's unsubscribe page, you must disconnect the list from your account's default consent pages. This creates copies of your published account default consent pages for the list, including its manage preferences page, subscribe page, and unsubscribe page. You can then edit these copies independently.

Your list's customized unsubscribe page is used in campaigns sent only to that list and in flows triggered by that list. Emails sent to segments or multiple lists, and flows with other triggers, use the account default pages. A list that has no customized consent pages also uses the account defaults.

To edit your account's default unsubscribe page, navigate to Audience > Growth tools. Under Customize subscribe and preference pages, click Customize, then select Account default pages. Under Email unsubscribe page, click Edit Page. These changes do not replace customized list pages. Learn more about consent pages.

Customize a list's unsubscribe page

Each of your Klaviyo lists is connected to the account-level consent pages by default. To disconnect from the default pages, customize an unsubscribe page for the specific list:

  1. In Klaviyo, navigate to Audience > Lists & segments.
  2. Select your list.
  3. From the menu bar, choose Consent pages.

The Subscibe & preference pages tab selected from the menu bar within a specific list's details page.

The Subscibe & preference pages tab selected from the menu bar within a specific list's details page.

  1. Click Customize for this List. If you have already customized a new set of consent pages for this list, skip this step.

The subscribe and preferences pages tab for a particular list with the option to customize for this list selected

The subscribe and preferences pages tab for a particular list with the option to customize for this list selected

  1. You have now created a new set of consent pages for this list available to edit. Under Email unsubscribe page, click Edit Page.

Edit your list's unsubscribe page

Selecting to edit the email unsubscribe page will bring you into its respective builder. Here you can customize the style and design to match your brand.

The unsubscribe page editor showing the option to edit styles and add input blocks

The unsubscribe page editor showing the option to edit styles and add input blocks

There are 3 options for editing:

  1. Style your page In the Styles tab, you can edit design settings such as Form Background, Page Background, Form Style, etc.
  2. Add Blocks Add elements to your consent page, such as a text or image block. You can also edit any text by clicking on it in the preview and replacing the default text with your own.
  3. Edit the button Click on the button in the preview for options to edit the Button Text, Button Styles, Block Styles, etc.

There are a few additional aspects of your page you may also want to edit:

  • Page header Consider editing the header of your unsubscribe page so it aligns with your brand's tone.

Header textbox selected with the option to replace the default text with your own text in the text menu along the left

Header textbox selected with the option to replace the default text with your own text in the text menu along the left

  • Page description Adding a text block with a page description is a helpful way to remind subscribers what options they have besides unsubscribing. For example, you could include a call-to-action for subscribers to update their email frequency preferences rather than unsubscribing from emails altogether.

Example page description textbox on an unsubscribe page encouraging recipients to update their preferences

Example page description textbox on an unsubscribe page encouraging recipients to update their preferences

  • Update preferences link By default, Klaviyo will automatically include a link to your preferences page on your unsubscribe page like the one in the example above. You will want to ensure that your list's preferences page is also up-to-date so that subscribers looking to update their preferences actually find options after clicking this link.

Make sure to edit each step of the unsubscribe page. Click Success page in the top menu bar in the editor to adjust the design of the success message that appears when a recipient completes the form.

When you finish editing the unsubscribe page and its success page, click Publish to make your changes visible to customers. If a confirmation dialog appears, review it and click Publish, or Publish anyway to publish without translations.

Next steps

Review the list-specific subscribe page and preferences page, which start as copies of your published account defaults. Click Exit in the top right corner of the editor to return to the menu of consent pages. Edit any other pages that need changes to match your brand, and click Publish in each editor when you finish.

Additional resources

Learn about the different consent pages related to Klaviyo lists, including the preferences, subscribe, and unsubscribe pages, and how to customize them. - How to customize content based on language

Learn how to collect someone's preferred language and then target them in that language. - How to use a subscribe page on your website

Learn how to create and customize a subscribe page so that your customers can easily sign up to hear more from your brand.

Was this article helpful?

YesNo

Use this form only for article feedback. Learn how to contact support.

Explore more from Klaviyo

Community

Connect with peers, partners, and Klaviyo experts to find inspiration, share insights, and get answers to all of your questions.

Visit Community

Partners

Hire a Klaviyo-certified expert to help you with a specific task, or for ongoing marketing management.

Hire a partner

Support

Access support through your account.

Email support (free trial and paid accounts) Available 24/7

Chat/virtual assistance Availability varies by location and plan type

Log in