第 14 组（I – S） - Klaviyo Landing Pages vs Onsite Signup Forms - 《Klaviyo 官方帮助中心完全手册：邮件与短信营销自动化》

Klaviyo Landing Pages vs Onsite Signup Forms

Estimated 2 minute read

Updated May 5, 2026, 12:00 AM EST

Table of contents

Additional resources

Klaviyo landing pages let you collect subscribers and share offers on standalone URLs you can link from ads, social bios, or emails, without needing to edit your ecommerce theme.

How landing pages differ from onsite forms

Onsite sign-up forms appear on top of or within your existing website pages, while landing pages are standalone pages hosted for you.

Both can collect email addresses, phone numbers, and other information and can add people to lists or update profile properties, but landing pages are visited via a direct URL rather than being triggered by scroll or time delay.

How landing pages work with Shopify

Landing pages are not the same as Shopify product or collection pages, and they do not replace your storefront.

Submissions on a landing page create or update Klaviyo profiles. Whether that information syncs to Shopify depends on your Shopify integration settings; the landing page does not update Shopify customer records directly.

For accounts created after March 5, 2026, adding links or redirect buttons to landing pages requires a paid account. You can use these options to link to your Shopify store (for example, to a collection or product page).

Using landing pages with ads and campaigns

Publish your landing page before using its unique URL as the destination in your paid ad campaigns, social profiles, or email CTAs.

Traffic from ads reaches your landing page URL, where Klaviyo tracks views and interactions. You can analyze Views, Submitted, and Submit rate for that page. Submitted includes form submissions and Go to URL button clicks, so it is not a count of new subscribers.

You can also add UTM parameters to your landing page URL so you can differentiate traffic sources in your broader analytics. In the landing page editor, Forward UTM Parameters is on by default, which carries those parameters through Go to URL buttons to your store or another website.

Additional resources

Getting started with Landing Pages Learn how to create and customize landing pages in Klaviyo so you can share a dedicated, hosted page in your campaigns, collect email and phone number subscribers, and measure performance.

Getting started with sign-up forms

Learn how to create and customize sign-up forms in Klaviyo to publish on your website so you can engage shoppers, collect emails and phone numbers, and build long-lasting customer relationships.

Understanding form blocks and fields

Learn how to use various content blocks from the form editor (i.e., elements and input fields) in your sign-up form to customize its appearance and the type of information you collect from subscribers.

How to segment for form results

Learn how to create segments to see who submits your Klaviyo forms and how they responded. By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your audience, and allow you to analyze customer behavior and properties over time.

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