How to create a segment of SMS subscribers

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Updated Jul 7, 2025, 12:00 AM EST

Table of contents

You will learn

Learn how to create a segment of all of your opted-in SMS contacts.

Bringing your SMS subscribers into one segment is important to trigger flows, create campaigns, and gather business insights.

Build an SMS subscribers segment

  1. Navigate to Audience > Lists & segments.
  2. Click Create > Segment.
  3. Name your segment. If the name field is in a Create segment panel, click Create segment to open the segment builder.
  4. Add the following segment definition: If someone can or cannot receive marketing > can receive > text message marketing

New condition to identify profiles that are consented to SMS

New condition to identify profiles that are consented to SMS

  1. Click Create segment to save the segment.

You'll now have a segment of everyone who is currently opted in to SMS.

Using the segment in Klaviyo

Once you’re done creating that segment, you can target a sign-up form for when a subscriber is on your site. Klaviyo must identify the visitor before it can match them to the segment and show the form. If you add a condition where someone has joined your SMS marketing in the last 2 weeks, you can display relevant, on-site information about your texting program or remind them of a deal that you may have sent to them.

You can also use this segment to send a campaign. For instance, you can tell your SMS subscribers about a flash sale.

Lastly, you can use this segment to gain business insight into how your SMS marketing is performing.

Additional resources

Learn the important aspects of SMS deliverability, including how to evaluate it and best practices. - How to clean SMS lists

Learn about list cleaning for SMS, including why list cleaning is important, how to list clean, and when to clean your lists. - SMS marketing strategies for all levels [+12 Pro tips]

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