How to sync Shopify segments to Klaviyo

How to sync Shopify segments to Klaviyo

Estimated 1 minute read

Updated Aug 6, 2025, 12:00 AM EST

Table of contents

Before you begin
Sync a segment
Additional resources

Learn how to sync Shopify segments to Klaviyo. Shopify customers can sync segments built in Shopify to Klaviyo as lists. These lists:

Reflect a point-in-time sync from Shopify to Klaviyo.
Do not update as segment membership changes in Shopify, or if segments are deleted.
Do not sync members from Klaviyo to Shopify.

Before you begin

Before you can sync segments from Shopify to Klaviyo, you’ll need to:

Segments sync to the Klaviyo account connected to your Shopify store. If your store is connected to multiple Klaviyo accounts, segments sync to the account associated with your Klaviyo app embed.

Sync a segment

To sync a segment from Shopify to Klaviyo:

In your Shopify admin, navigate to Customers > Segments.
Select the segment you want to use from the list.
Click Use segment.
Select Klaviyo.

Review the pop-up that appears and click Create list.

You’ll be redirected to the new list in Klaviyo. List membership may take some time to sync. The list name includes the import date and time.

Repeat the process above to sync additional segments or import updated membership for the same segment. Each import creates a new list and leaves previously imported lists unchanged.

Additional resources

Understanding the difference between segments and lists

Learn the difference between segments and lists, which are 2 Klaviyo tools you can use to keep track of your subscribers and contacts. Segmentation is one of the most important aspects of your Klaviyo account. Not only can you get extremely granular with your data, but segmentation happens fast, allowing you to get back to your data-driven marketing. That being said, it is important to understand the difference between segments and lists when getting started with Klaviyo.

Getting started with Shopify

Learn how to integrate Klaviyo with Shopify in order to bring your customer profile and order data into Klaviyo and reach customers with targeted messaging. Additionally, enable Klaviyo onsite tracking and sign-up forms, and sync data from Klaviyo to Shopify.

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