How to add and edit text blocks in emails

How to add and edit text blocks in emails

Estimated 3 minute read

Updated Aug 7, 2025, 12:00 AM EST

Table of contents

You will learn
Add a text block
Edit text
Styling text
Additional resources

You will learn

Learn how to add, edit, and style a text block in an email using Klaviyo’s drag-and-drop email editor.

Add a text block

To add a text block to an email, open any email that uses the drag-and-drop editor (e.g., a flow email, campaign email, or email template). Then:

Click Add content, then find the Text block under Blocks.
Click on the block and drag it into the canvas.
When you’re happy with the block’s placement, release your cursor to drop the block in.

Edit text

You can edit text blocks directly in the email canvas. You can also double-click text in a table cell to edit it in the canvas. Edit button text in the block sidebar.

If you see This block uses unsupported formatting, compare the previews before continuing. Choose Edit in updated text block to continue with adjusted styling, or Convert to HTML block to preserve the formatting and edit the HTML in the block’s Content tab.

Click any text block to select it.
Double-click the selected text block to access the text editor, then begin typing.

Click outside the text block to finish editing and save your changes.

Klaviyo's email editor uses the UTF-8 encoding standard, which means it supports Latin characters, emojis, double byte characters, and more.

To apply right-to-left (RTL) text direction across your template (e.g., for Hebrew), drag an HTML block to the top of the template. Select the block and paste the following snippet into its Content tab. This applies RTL direction to paragraphs, headings (H1–H4), and lists throughout the email:

textCopy

<style type="text/css">
      p, h1, h2, h3, h4, ol, li, ul { direction: rtl; }
</style>

Styling text

The styling includes choosing your font, font size, color, etc.

Klaviyo recommends setting styles in the main Edit styles panel, rather than manually editing the styles for each text block. This reduces code weight, decreases the likelihood that your email will be clipped, and helps ensure your styles are consistent.

Add styles for all text in an email

Click Edit styles to open the template’s style settings.

In Text and headings, use the Style type dropdown to select Body or a heading style (Heading 1–Heading 4). Choose a font, font size, color, and other styles, then repeat for each text style you want to set. Use the Links section to choose a color and style for links.

Click Edit styles again to close the panel and save your changes.

To apply a text style, open a text block, place your cursor in the paragraph, and choose Body or Heading 1–Heading 4 from the Font format dropdown. Formatting applied directly to text can override the template styles.

Manually add styles within a text block

Use this method sparingly, as it can increase the code weight of your email, which may lead to clipping. Always add your standard styles in the Edit styles panel, then make adjustments to individual words or phrases with the text block settings.

To add styles to content within a single text block, like bolding a single word or phrase:

Open the text block editor.
Highlight the text you’d like to style.
Choose style options, like a font, size, or color, from the text editor toolbar.

Click outside the text block to finish editing and save your changes.

Additional resources

How to add custom fonts in email templates

Learn how to add new fonts to the Klaviyo email template editor so that your emails match your brand style. In this article, you’ll also learn about the tradeoffs when using custom fonts, and how to choose a font supported by the widest range of inboxes. - Guide to the email template editor

Learn about Klaviyo’s drag-and-drop email template editor, including how to use template styles and configure each block type. - How to insert an image into a text block

Learn how to add an image in a text block in a Klaviyo email. While in most cases you should insert images into your email templates using image blocks, there might be some cases when you'd prefer to have text and an image within the same block. - How to insert personalization into text blocks

Learn how to add personalization to email templates by including things like a recipient’s first name, custom properties, an unsubscribe link, and more.

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