Getting started with Wix

Getting started with Wix

Estimated 5 minute read

Updated Oct 3, 2025, 12:00 AM EST

Table of contents

You will learn
Before you begin
Integration video
How to integrate with Wix
Data synced from Wix to Klaviyo
Create automated messaging with Wix
Troubleshooting
Outcome
Additional resources

You will learn

Learn how to integrate Klaviyo with your Wix site in order to sync customer profile, order, and catalog information to Klaviyo. With this data, you’ll be able to reach customers with targeted messaging through segmentation, automated flows, and campaigns.

Integrating with Wix will:

Sync historical customer, order, and catalog data to your Klaviyo account.
Create a real-time sync of data to your Klaviyo account going forward.
Enable the use of Klaviyo sign-up forms and Active on Site visitor tracking through the automatic addition of Klaviyo’s onsite JavaScript to your site. With Klaviyo sign-up forms, you can collect both email and SMS subscribers. Please note that Klaviyo embedded forms do not work for Wix.
Enable the addition of Wix email subscribers (collected through a Wix footer form or at checkout) to a Klaviyo list.

Before you begin

In order to use Klaviyo’s integration with Wix, your Wix site must:

Have a premium plan
Have a connected domain
Be published

Wix Stores must be installed on your site to sync historical order and catalog data.

When you integrate Wix with Klaviyo, you should only connect one Wix store per Klaviyo account. If you try to add a second Wix store, it will replace the first, but there will still be data from the first store in your account. If you have multiple Wix stores, you should connect them to separate Klaviyo accounts.

If you want to add Wix email subscribers to a new Klaviyo list, create the list before starting the integration:

Navigate to Audience > Lists & segments.
Click Create, then select List.
Name the list and assign any tags.
Click Create list.

Integration video

Check out our step-by-step video on integrating with Wix.

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How to integrate with Wix

In your Klaviyo account, click Integrations in the left-hand navigation.
Select Explore apps, search for Wix, and click the card. Then, click Install.
Click Connect to Wix.

You’ll be brought to your Wix account and prompted to log in (if you are not currently logged in).
Once you’ve logged in, review the permissions and click Add to Site to be brought back into Klaviyo.

Review your store URL setting to make sure that you’ve chosen the correct Wix account to integrate with Klaviyo.

The setting Automatically add Klaviyo onsite javascript (Recommended) is checked by default; leave it checked if you would like to enable Klaviyo’s Active on Site tracking and sign-up forms.
Check the setting Add new Wix email subscribers to a Klaviyo list if you would like to do so; customers who opt-in to email via Wix, such as during checkout or with a Wix footer form, will be automatically added to the Klaviyo list you select.
If you enabled this setting, select a Klaviyo list from the dropdown, such as your Newsletter list, that you wish to add subscribers to.
Click Complete setup.
After a loading screen, you should see a success message reading Your Wix account is now connected to Klaviyo!

You’ve finished integrating and your Wix data will now start syncing to Klaviyo.

If you ever need to edit your Wix settings:

In your Klaviyo account, select the Integrations tab.
Select Wix from your installed integrations.
Select the Settings tab, then make your changes.
Click Save settings.

Data synced from Wix to Klaviyo

To check on the data sync from Wix to Klaviyo:

In your Klaviyo account, select the Integrations tab.
Select Wix on the list.
Select the Data tab at the top.

Here, you’ll see recent data synced from Wix to Klaviyo, and a progress bar while your historical data sync is running.

If you are experiencing issues with your sync, select Restart import while the historical sync is running, or Re-import after it has finished.

The data synced from Wix to Klaviyo includes:

Known site visitors tracked as Active on Site events (if you left the onsite JavaScript setting checked)
Email subscribers (if you chose to add them to a Klaviyo list)
Wix contacts, including profile information and contact labels
Your Wix catalog
The following order events:
Abandoned Checkout (note that there is no historical sync of Abandoned Checkout events, only a sync going forward from the time you integrate)
Placed Order
Modified Placed Order
Ordered Product
Refunded Order
Canceled Order
Fulfilled Order
Fulfilled Partial Order

For more information on the properties associated with each event synced from Wix, check out our article Wix data reference.

Email subscription sync

During the initial sync, Klaviyo imports existing email subscription statuses from Wix, keeping newer consent already recorded in Klaviyo. When this import adds a subscriber to your selected list, it does not send a confirmation email or trigger list-based flows.

Restart import and Re-import do not repeat the email consent import.

After setup, new Wix email signups sync to your selected list. Later unsubscribes in Wix do not unsubscribe profiles in Klaviyo.

Create automated messaging with Wix

There are a number of pre-built flows for Wix in Klaviyo’s flow library, which you can use to personalize customer messaging.

To find these flows:

Select the Flows tab in Klaviyo.
Click Create flow to open the flow library. If your Flows page shows the welcome-series setup instead, click Build your own.
Select Wix from the filter dropdown next to the search bar.

These pre-built flows include abandoned cart reminder, customer winback, cross sell, and repeat purchase nurture flows.

Troubleshooting

Why aren't my Wix subscribers being added to my Klaviyo list?

First, check that Add new Wix email subscribers to a Klaviyo list is selected in your Wix integration settings and that the correct Klaviyo list is selected.

Next, check that the contact’s email subscription status in Wix is subscribed. Adding a contact label alone does not record email marketing consent.

Check the contact in Wix:

If your form does not collect email subscriptions, update it to collect email consent. You can either create a subscribe form or add a subscriber field to a standalone form to collect email subscriptions.

For new signups, also check whether your selected Klaviyo list uses double opt-in. Subscribers must confirm the email from Klaviyo before they are added to a double opt-in list.

Outcome

You’ve integrated Wix with Klaviyo and verified your synced data. Now, you can create automated flow messages, personalize campaigns, segment your lists, and more based on data synced from Wix.

Additional resources

Wix data reference

Learn what data is synced from Wix to Klaviyo, how to view it, and what properties Wix events contain. Additionally, learn how to view your Wix data in Klaviyo. - Getting started with Klaviyo

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