Thanx data reference

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Updated Apr 1, 2026, 12:00 AM EST

Table of contents

You will learn

Learn what data syncs from Thanx to Klaviyo and where to view it. This includes information related to placed orders, rewards, and customer profiles.

If you have not already, read our guide on getting started with Thanx for instructions on integrating before continuing with this article.

How to view your data

To view your Thanx data:

  1. Click the Analytics dropdown in the left-hand navigation sidebar.
  2. Select Metrics. Here, you can view all of the metrics in your account. Open the Integration filter and select Thanx to view your Thanx metrics.

Thanx data reference - 图1

Thanx data reference - 图2

  1. Click on a metric to view detailed metric info.

Thanx data reference - 图3

Thanx data reference - 图4

Synced metrics

Thanx sends 2 types of purchase payloads:

  • Data Sharing Sent if the webhook consumer qualifies for data sharing.
  • No Data Sharing Sent if the webhook consumer does not qualify for data sharing.

No data sharing payloads are sent, for example, for mall merchants with locations that have not yet opted into data sharing.

Placed Order

This event occurs when a customer places an order through your Thanx loyalty program. You can filter and target Placed Order events based on the following criteria:

  • Purchase ID Unique identifier for the purchase
  • Merchant ID Unique identifier for the merchant
  • Order ID The ID for the order
  • Order Provider The system that accepted the order
  • Merchant Name Name of the merchant
  • Location ID Unique identifier for location of purchase
  • Location Name Name of the location where the purchase was made
  • Location Additional information about the location including location ID and address
  • Items Details about what was purchased

Earned Reward

This event occurs when a reward has been issued to a customer through your Thanx loyalty program by a Thanx campaign created in Klaviyo. You can filter and target Earned Reward events based on the following criteria:

  • Reward ID ID of the Thanx Reward.
  • Status Reward state (e.g., active, pending, delivered)
  • Reward Template ID ID of the Thanx Reward Template that was issued.
  • Reward Template Name Name of the Thanx Reward Template that was issued.
  • Reward Template Type Reward template type in Thanx.
  • Reward Template Subtype Reward template subtype in Thanx.
  • Reward Template Redemption Venue Where the Thanx reward can be redeemed.
  • Campaign ID ID of the Thanx Campaign that issued the reward.
  • Campaign Name Name of the Thanx Campaign that issued the Reward.
  • Campaign Variant Name Name of the Thanx Variant used for issuance.
  • Campaign Redeemable From Reward redemption start date.
  • Campaign Redeemable To Reward redemption end date.
  • Campaign Start At Campaign start date.
  • Campaign End At Campaign end date.
  • Expiring At The reward expiration date, if applicable.

Synced objects

Reward

Reward objects require the latest version of the Thanx integration. For update instructions, see Update your Thanx integration.

This object will be synced when a reward has been issued to a customer through your Thanx loyalty program by a Thanx campaign created in Klaviyo. For more information on how to use Objects in Klaviyo, explore these articles.

To view your Thanx Reward objects, go to Content > Objects. Objects synced from Thanx have the Thanx icon.

You can filter and target Reward objects based on the following criteria:

  • RewardID ID of the Thanx Reward.
  • Status Reward state (e.g., active, pending, delivered)
  • ExpiringAt The reward expiration date, if applicable.
  • CampaignID ID of the Thanx Campaign that issued the reward.
  • CampaignName Name of the Thanx Campaign that issued the Reward.
  • CampaignStartAt Campaign start date.
  • CampaignEndAt Campaign end date.
  • CampaignRedeemableFrom Reward redemption start date.
  • CampaignRedeemableTo Reward redemption end date.
  • CampaignVariantName Name of the Thanx Variant used for issuance.
  • RewardTemplateID ID of the Thanx Reward Template that was issued.
  • RewardTemplateName Name of the Thanx Reward Template that was issued.
  • RewardTemplateType Reward template type in Thanx.
  • RewardTemplateSubtype Reward template subtype in Thanx.
  • RewardTemplateRedemptionVenue Where the Thanx reward can be redeemed.
  • RewardTemplateDescription Description of the Thanx Reward Template that was issued.
  • RewardTemplateFinePrint Terms and conditions of the Thanx Reward Template that was issued.
  • RewardTemplateDiscountItemName Name of the item available via the Thanx Reward Template that was issued.
  • RewardTemplateDiscountMaxValue Maximum value available via the Thanx Reward Template that was issued.
  • RewardTemplateImageSmall URL for the small image that is associated with the Thanx Reward Template.
  • RewardTemplateImageLarge URL for the large image that is associated with the Thanx Reward Template.

Synced guest data

In addition to syncing metrics from Thanx, Klaviyo creates or updates customer profiles. Depending on the data available in Thanx and your subscriber sync settings, profiles can include:

  • First name
  • Last name
  • Email address
  • Phone number
  • ZIP or postal code
  • Email consent for customers subscribed to email marketing in Thanx, when you enable email subscriber syncing and select a list in the Thanx integration settings
  • SMS consent, when you enable SMS subscriber syncing and select a list in the Thanx integration settings
  • Thanx Loyalty Tier
  • Thanx Loyalty Points Balance
  • Thanx Loyalty Start Date
  • Thanx Birthday
  • Thanx Birthday Year
  • Thanx Birthday Month
  • Thanx Birthday Day

Sync frequency

The Thanx Reward object, Placed Order event, and Earned Reward event sync in real time in an ongoing sync starting from the time you integrate.

Historic guest data syncs upon integration, and then periodically every 30 minutes.

Email consent syncs with guest data. SMS consent syncs in real time when Thanx sends a new SMS subscription.

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