How to sync reviews to Meta Shops

How to sync reviews to Meta Shops

Estimated 2 minute read

Updated Jul 7, 2025, 12:00 AM EST

Table of contents

Sync reviews to Meta
Disable Meta syndication
Additional resources

This feature is only available to customers in the United States with an existing Facebook or Instagram Shop. You also need permission to edit Reviews settings.

Learn how to sync reviews from Klaviyo to Meta Shops, so shoppers using Facebook and Instagram can see your customer reviews and ratings.

Why is this important? Ratings and reviews are proven to build trust with potential buyers and may significantly enhance the performance of your Shop. In fact, a recent experiment showed that products with an average rating of 4.25 (out of 5 stars) and over 100 reviews experienced up to a 10% increase in transactions on Facebook and Instagram.

Sync reviews to Meta

Navigate to the Reviews tab.
Select Reviews settings.
Select Syndication.
Under Meta, toggle on the Facebook and Instagram option to enable Meta syndication.

Review the information in About Meta syndication, including Meta’s terms of service, then click Confirm.
Check the status in your syndication settings. Pending Meta update means Klaviyo is waiting for Meta to respond. Updates sent daily means Meta has recognized your shop. If you see a syndication failure message, review the requirements under Important notes about Meta syndication.

Meta typically processes reviews within 1–2 days, but new reviews may take a few days to appear in your Facebook and Instagram Shops. Meta may not publish reviews that violate its policies or cannot be linked to a product.

Disable Meta syndication

Disabling Meta syndication stops the sync from Klaviyo to Meta. Reviews that have already been syndicated may remain visible on Facebook or Instagram for up to 4 weeks.

To disable the sync with Meta:

Navigate to the Reviews tab.
Select Reviews settings.
Select Syndication.
Under Meta, toggle off the Facebook and Instagram option to disable Meta syndication.
Review the information in About disabling Meta syndication, then click Confirm.

Additional resources

How to set up multi-store syndication for reviews

Learn how to share reviews between 2 or more of your storefronts, also called multi-store syndication. This is helpful if you have multiple storefronts for different locations, but sell some or all of the same products in each. - Understanding how Klaviyo prioritizes review requests

Learn why review requests feature a single item, how an item is selected from an order to be reviewed, how to request reviews for multiple products, and how you can adjust your review request settings.

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