Wix data reference

Estimated 4 minute read

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Updated Aug 5, 2025, 12:00 AM EST

Table of contents

You will learn

Learn what data is synced from Wix to Klaviyo, how to view it, and what properties Wix events contain.

Before you begin

If you have not already, read our article on getting started with Wix for step-by-step instructions on how to integrate your store before continuing with this article.

How to view your data

To check on the data sync from Wix to Klaviyo:

  1. In your Klaviyo account, click Integrations in the left-hand navigation.
  2. Select Wix under My apps.
  3. Select the Data tab at the top.

Here, you’ll see recent data synced from Wix to Klaviyo, and a progress bar while your historical data sync is in progress.

If you are experiencing issues with your sync, select Restart import to restart an in-progress historical sync. After the sync completes, the button is labeled Re-import.

Data synced from Wix

The data synced from Wix to Klaviyo includes:

  • Known site visitors tracked as Active on Site events (if you left the onsite JavaScript setting checked)
  • Email subscribers (if you chose to add them to a Klaviyo list)
  • Customer information from Wix contacts and order events
  • Wix contact labels
  • Your Wix catalog
  • The following events:
  • Abandoned Checkout
  • Placed Order
  • Modified Placed Order
  • Ordered Product
  • Refunded Order
  • Canceled Order
  • Fulfilled Partial Order
  • Fulfilled Order

Customer information details

Customer profile information syncs from Wix contacts with an email address and from order events. The synced properties include:

  • First name
  • Last name
  • Email address
  • Phone number
  • Address (lines 1 and 2)
  • City
  • Region
  • Zip code
  • Country
  • Wix Labels

Catalog item details

Catalog items sync from Wix to Klaviyo with the following properties:

  • Item name
  • Item ID
  • Item description
  • Item price
  • SKU
  • URL
  • Image URL
  • Inventory quantity
  • Category
  • Published
  • Variants

Synced events and their properties

Abandoned Checkout

There is no historical sync of Abandoned Checkout events, only a sync going forward from the time you integrate.

An Abandoned Checkout event is triggered when a visitor is either logged in, or has entered their email and continued with checkout, then leaves the cart abandoned for 1 hour.

The top-level properties of the event in Klaviyo include:

  • $value Total amount in the cart
  • Items Items included in the order
  • Collections Collections linked to the items included in the order
  • Item Count Total number of items included in the order
  • Discount Codes Names of coupons or discount rules applied to the checkout
  • Total Discounts Total discount amount

Placed Order

Placed Order is tracked when an order is marked as paid for the first time.

The top-level properties of the event in Klaviyo include:

  • $value Total amount for the order
  • Items Items included in the order
  • Collections Collections linked to the items included in the order
  • Item Count Total number of items included in the order
  • Discount Codes Names of coupons or discount rules applied to the order
  • Total Discounts Total discount amount
  • Source NameSource of the order (WEB, POS, etc.)

Modified Placed Order

Modified Placed Order is tracked when an order is paid and has been marked as paid more than once in Wix.

The top-level properties of the event in Klaviyo include:

  • $valueTotal amount for the order
  • Items Items included in the order
  • Collections Collections linked to the items included in the order
  • Item Count Total number of items included in the order
  • Discount Codes Names of coupons or discount rules applied to the order
  • Total Discounts Total discount amount
  • Source Name Source of the order (WEB, POS, etc.)

Ordered Product

The top-level properties of the event in Klaviyo include:

  • $valuePrice of 1 unit of the ordered product
  • Name Name of the product ordered
  • SKUProduct SKU
  • ProductId Product identifier
  • QuantityNumber of products represented by the event (always 1). Klaviyo creates a separate event for each unit purchased, up to 100 events per line item.
  • Collections Collections linked to the product

Refunded Order

Refunded Order is tracked when an order is fully refunded. Partial refunds do not create this event.

The top-level properties of the event in Klaviyo include:

  • $value Total amount for the order
  • Items Items included in the order
  • Collections Collections linked to the items included in the order
  • Item Count Total number of items included in the order
  • Discount Codes Names of coupons or discount rules applied to the order
  • Total Discounts Total discount amount

Canceled Order

The top-level properties of the event in Klaviyo include:

  • $value Total amount for the order
  • Items Items included in the order
  • Collections Collections linked to the items included in the order
  • Item Count Total number of items included in the order
  • Discount Codes Names of coupons or discount rules applied to the order
  • Total Discounts Total discount amount

Fulfilled Order

The top-level property of the event in Klaviyo is:

  • Fulfillment Status The fulfillment status recorded on this event is always “FULFILLED.” This event is not created for unfulfilled orders. If the order is partially fulfilled, a Fulfilled Partial Order event is created instead.

Fulfilled Partial Order

The top-level property of the event in Klaviyo is:

  • Fulfillment Status The fulfillment status recorded on this event is always “PARTIALLY_FULFILLED.” This event is not created for unfulfilled orders. If the order is fully fulfilled, a Fulfilled Order event is created instead.

Additional resources

Learn how to create and use segments in Klaviyo, which are a powerful tool for understanding your audience and sending targeted messages. - Getting started with flows

Learn how to use flows, also known as automations or drip campaigns, in Klaviyo for personalized and automated communications to your customers, and learn how to set your first flow live.

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