Understanding the company information link for an SMS

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Updated Oct 28, 2025, 12:00 AM EST

Table of contents

You will learn

Learn about the company info link for SMS messages.

This link is turned on by default for recipients in Canada and New Zealand.

Note that linking to your company information is required in certain jurisdictions. We do not recommend disabling the company info link.

Why link to your company information in an SMS

Certain jurisdictions, such as Canada and New Zealand, require contact information in every commercial electronic message, such as emails and SMS. Per their rules, each message must have:

  • A valid mailing address (which must be valid for at least 60 days after your message is sent)
  • At least 1 of the following
  • Email address
  • Web address
  • Phone number to reach an agent or voice messaging system

Simply adding these details to an SMS takes up too many characters; instead, it's better to add a clearly marked link that provides this information.

When the company info link is enabled and your company information is complete, Klaviyo automatically includes the link in SMS messages sent to Canada and New Zealand.

For example, if you send the same message to both the US and Canada, Canadian subscribers will also see a link to your company information, while US recipients will not. The only exception is for the few area codes that the US and Canada share, as there's no way to differentiate what country a phone number belongs to.

The company info link can also adapt to someone's preferred language. When a subscriber opens the company information link, they can view the page in their browser's preferred language. Currently, Klaviyo supports the following languages:

  • English
  • French
  • German
  • Dutch

You can toggle off the company info link for any SMS message, but this may cause you to be out of compliance.

Open the SMS message editor and select Compliance in the sidebar. Under Identification, check that Company info link is turned on. The countries that receive the link are listed below the toggle.

No. If someone clicks on the contact information link, it does not count toward the click rate for the message.

The company info link uses the details saved in the Company information section of your Text message settings. These details are initially copied from your account's contact information. You can customize them for SMS.

  1. Navigate to Settings > Text message > Sender information.
  2. In Company information, turn off Use default contact information to customize your company's contact details. Complete all required fields.
  3. Click Save to apply your changes.

Organization contact information page, where the contact info link pulls from

Organization contact information page, where the contact info link pulls from

Additional resources

Learn how to group your SMS subscribers by their country. - Understanding your Text message settings

Learn about your SMS settings and how to edit them to fit your business needs. - SMS marketing strategies for all levels [+12 Pro tips]

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