Understanding campaign calendar options

Understanding campaign calendar options

Estimated 4 minute read

Updated Jul 7, 2025, 12:00 AM EST

Table of contents

You will learn
Campaign calendar views
Campaign calendar settings
Campaign calendar filters
Campaign message details
Campaign times and dates
Additional resources

You will learn

Learn about the options available in your campaign calendar, including how to view, filter, and preview your campaigns.

Campaign calendar views

Navigate to Campaigns and select Calendar at the top of the page. Campaign entries represent individual messages within a campaign. Use the calendar navigation bar to choose a day, week, or month to view.

Campaign send times are displayed in your account's time zone. Messages scheduled in each recipient's local time appear at that local send time. Smart Send Time messages appear as all-day events on their send date.

View by day

From the dropdown at the top of the calendar, choose Day to see a schedule of all campaigns on that day.

Use this view to see your day at a glance, make sure any campaigns scheduled for today are ready to go, and get a detailed view of busy sending days.

View by week

From the dropdown at the top of the calendar, choose Week to see a schedule of all campaigns during that week. Quickly see what is sent, scheduled, and in draft mode so you can plan your work for the week.

Choose any day as the first day of your week by opening Calendar actions (3 dots), selecting Start day, and choosing a day under Start week on.

View by month

From the dropdown at the top of the calendar, choose Month to see a high-level view of campaigns in a particular month.

If many campaigns are set on a single day, the first few (up to 3) are listed along with text indicating how many additional campaigns are scheduled for that day. Click the View more (#) button to see all campaigns for that day.

Choose a date range

Click the left and right arrows to navigate forward or backward.

Click Today to return to the day, week, or month containing today, depending on your selected view.

Campaign calendar settings

Open Calendar actions (3 dots) in the calendar navigation bar. Here, you can choose which holiday calendars to include in your campaign calendar and which day your week should start on (e.g., Sunday, Monday).

Your calendar view, first day of the week, and selected calendars are saved in your browser for your user and account.

Holiday and event calendars

Open Calendar actions (3 dots).
Choose Show calendars.

Choose which holiday calendars to view on your campaign calendar. A wide variety of holiday options are available, including:
Country-specific holidays Federal and commonly celebrated holidays in various countries and regions
Click Add another to select additional calendars, up to 5 total (excluding campaigns). You can update your selections at any time.
Click Save.

If a particular holiday is celebrated in multiple selected regions, it appears multiple times on your calendar. For example, ANZAC day is observed in both Australia and New Zealand. If both of those calendars are selected, ANZAC day will appear twice on April 25.

First day of week

Choose which day your week should start on (e.g., Sunday, Monday).

Open Calendar actions (3 dots), then select Start day.
Under Start week on, select any day of the week. The change applies immediately. Close the dialog when you are finished.

Campaign calendar filters

Use filters to limit the campaigns that appear in your calendar view and quickly find campaigns that meet certain criteria.

You can filter based on:

Campaigns Choose specific campaigns to display on the calendar.
Audience Identify messages to a certain audience by choosing one or more lists or segments.
Channels Filter by Email, Text message, Push, or WhatsApp campaigns.
Status Display messages with a status of Sent, Sending, Scheduled, Draft, or Cancelled.
Tags If you use tags to organize your campaigns, filter based on the tags you’ve applied.
*A/B test*Filter by campaigns that have an A/B test.
ArchivedFilter by archived campaigns.

Campaign message details

In the campaign calendar view, click a message name to see additional details. The detail view includes the following information when it is available:

Message name
Status Whether the message is sent, sending, scheduled, draft, or canceled
Scheduling details When a campaign is scheduled to send, or when it was sent
Content Email only: the subject, preview text, sender name, and sender email address.
AudienceThe included and excluded lists/segments for the send
Preview A preview of the email, text message, push notification, or WhatsApp message, including the message body and any MMS image

Campaign times and dates

The time and date when a message appears in your calendar is determined as follows:

Sent campaigns For sends scheduled at a fixed time, messages are shown at the beginning of their send window. For example, if an A/B test began at 9:00 AM on June 10 and ended at 10:00 AM on June 11, the message will appear at 9:00 AM on June 10. Messages sent in each recipient’s local time and Smart Send Time messages follow the time-zone rules above.
Scheduled campaignsScheduled messages follow the same date and time rules as sent messages.
Draft campaigns Draft messages appear on their planned send date, which can be a date you chose when creating the draft from the calendar. If you have not chosen a date, the draft uses its creation date. A message reverted to draft keeps its previously configured send date. Draft messages do not send until you schedule them.
Canceled campaigns A canceled message stays on its configured send date and time. Canceling it does not move it to the date and time of cancellation.

Additional resources

How to view, filter, and sort your campaigns

Learn about your options when viewing, filtering, and sorting your campaigns. Klaviyo offers several display options for your campaigns, making it easy to understand your sending cadence and find campaigns that meet certain criteria. - How to use the campaign calendar

Learn about Klaviyo’s calendar view for your campaigns, including filtering options and how to schedule email, SMS, and push notification campaigns from within the calendar.

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