How to change your account name

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Updated Aug 6, 2025, 12:00 AM EST

Table of contents

You will learn

Learn how to change your account name (also called your “company name”) in Klaviyo. Knowing how to do this is helpful if your company is rebranding, there’s a mistake in the current name, or you simply want to edit it in some way.

Before you begin

Please note the following:

  • You must be an Owner or Admin to edit the account’s name.
  • If you use a branded sender ID to send SMS, you may also want to change that ID.
  • In Australia, you will also need to register the new branded sender ID.

Change account name in Klaviyo

  1. Click the current account name in the bottom left corner.
  2. Select Settings.

The account settings menu open, which appears when you click on your organization name in Klaviyo, for the example company Bridge Designs.

The account settings menu open, which appears when you click on your organization name in Klaviyo, for the example company Bridge Designs.

  1. Select General > Account.

Settings page with the “General” tab active and “Account” highlighted in the sub-menu.

  1. Review and, if needed, edit the Default sender name.
  2. Note: Your default sender name and email address are used when you create an email from scratch. Existing flows and campaigns do not automatically update. To change sender names, manually update each email. For sender email addresses, see the bulk-update options. Prioritize high engagement flows such as your welcome series, browse abandonment, and abandoned cart flows so you can set them live quickly.
  3. Under Company name, input your desired account name. Here, we changed “Bridge Designs” to “Designs by Bridge” and also updated the sender name.

A contact information form with fields like default sender name, email address, company name, and website URL, all pre-filled, and a “Save” button.

  1. Click Save.
  2. Refresh the page or click into a new tab within Klaviyo's left-hand navigation to see your new account name.

The account settings menu open showing the organization name changed to Designs by Bridge.

The account settings menu open showing the organization name changed to Designs by Bridge.

Additional resources

Learn how to change your domain name during a rebrand and best practices for maintaining good deliverability throughout the change. - Understanding your Text message settings

Learn about your SMS settings and how to edit them to fit your business needs. - Understanding account notifications and updates in Klaviyo

Learn about how Klaviyo notifies you about significant changes in your account. Notifications may be delivered in 1 of 2 formats:

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