How to add a link that applies an item to a BigCommerce cart

How to add a link that applies an item to a BigCommerce cart

Estimated 2 minute read

Updated Aug 6, 2025, 12:00 AM EST

Table of contents

You will learn
Before you begin
Add your item link
Outcome
Additional resources

You will learn

Learn how to add a link to an email that applies an item to a BigCommerce cart. If you are prompting someone to view and purchase a specific product, such as a sale item, you can provide a link that they can click to add the item to their shopping cart.

Before you begin

Make sure that you’ve already integrated your Klaviyo account with BigCommerce, and have created an email where you want to add your link.

The link below uses the website URL saved in your Klaviyo account. Make sure this is your BigCommerce storefront URL.

Note that this process only works for BigCommerce products without variations.

Add your item link

Find and copy the Product ID for the relevant item in BigCommerce. You can find this ID by exporting the product from BigCommerce and checking the Product ID column.

Alternatively, you can do this by editing the product and locating the Product ID in the URL, as shown in the image below.

In Klaviyo, find the email template you'd like to edit and drag a Button block into your template; you can use whatever button text you'd like.
Select the button block, then enter the following in the Link address field: {{ organization.url|trim_slash }}/cart.php?action=add&product_id=##

Where you see ##, replace these double hashes with the BigCommerce Product ID you copied.
Click Preview, enter your email address under Send a preview using a profile, and click Send test.
Open the test email and click the button. Confirm that it opens your BigCommerce cart with the correct product added before sending the email to customers.
Return to the editor. Your changes save automatically. Click Exit when editing a template or flow email. For a campaign email, click Next or Save and return, depending on the campaign builder.

When the recipient clicks the button, they will be taken directly to their shopping cart on your site with the specified product already added. If you don't want to use a button, you can hyperlink any text in your email and use the same URL string.

Outcome

You've now added a link to an email that applies an item to a BigCommerce cart.

Additional resources

Getting started with BigCommerce

Learn how to enable the BigCommerce integration in Klaviyo, add Viewed Product tracking, and confirm that all onsite tracking is working properly for your store. - How to set up coupons for BigCommerce

Learn how to set up BigCommerce coupon codes to use in Klaviyo emails and SMS so you can incentivize new subscriber and past customers to make a purchase. This guide will walk you through 2 methods for adding coupon codes to your emails:

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