How to segment SMS subscribers by country

How to segment SMS subscribers by country

Estimated 1 minute read

Updated Mar 18, 2026, 12:00 AM EST

Table of contents

You will learn
Why segment SMS subscribers by country?
Create SMS segments using a number's country code
Additional resources

You will learn

Learn how to group your SMS subscribers by their country.

Why segment SMS subscribers by country?

When your SMS program stretches across multiple countries, you run into differences in language, compliance laws, quiet hours, and more.

To better target SMS subscribers in a certain country, create a segment using the country code for their phone number. This groups subscribers by the country associated with their phone number, which may differ from their current location.

Create SMS segments using a number's country code

Navigate to Audience > Lists & segments.
Click Create > Segment.
Enter a descriptive segment name, such as Canada SMS subscribers. If you’re in the Create segment panel, click Create segment to open the builder.
Include the condition: If someone can or cannot receive marketing > can receive > text message marketing
Add a second condition and join it to the first with AND: Properties about someone > Phone Number > country code is in. Select the country for this segment. For the Canada example below, select Canada (+1).