How to use pre-built email content

How to use pre-built email content

Estimated 1 minute read

Updated Jul 7, 2025, 12:00 AM EST

Table of contents

About pre-built content
Use pre-built content in emails
Additional resources

Learn how to use pre-built content in emails. These content blocks and sections come pre-configured, so you can easily add elements to your emails that follow design best practices without any complicated setup.

About pre-built content

Pre-built content consists of various blocks and sections designed by Klaviyo. This content comes already configured, so you can build beautiful emails faster.

Just tweak the content (e.g., by replacing images or text with your own), rather than starting from scratch. Editing these elements is the same as working with any other section or block, and you also have the option to save your modified pre-built content as universal content for future use.

Use pre-built content in emails

Open your email in the drag-and-drop editor.
In the left sidebar, select Add content, then Pre-built.

Scroll through the pre-built blocks and sections, or use the search and filter tools to target your search. Note that an Expand to view all option is available to see the full menu.

Drag the pre-built content into your email where you want it to appear.
Adjust the content as desired to match your branding.
Preview your email before sending.

Additional resources

How to create and manage universal and saved content

Learn how to create, edit, and use universal or saved content to reuse specific blocks or sections within a template and avoid duplicative work. For example, if you have a header or a footer that you use in all your email templates, you can save it to avoid recreating it from scratch in every new email. - Guide to the email template editor

Learn about Klaviyo’s drag-and-drop email template editor, including how to use template styles and configure each block type. - Getting started with the email template editor

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