How to remove SMS consent from a single profile

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Updated Oct 27, 2025, 12:00 AM EST

Table of contents

You will learn

Learn how to manually remove SMS consent from a Klaviyo profile. For information on removing SMS consent for multiple profiles, please see our article on bulk unsubscribing SMS consent.

You need permission to edit profiles to remove SMS consent. Owners, Admins, and Managers have this permission; Analysts do not.

Removing SMS marketing consent stops marketing text messages. Unless the profile resubscribes to SMS marketing (e.g., via a sign-up form), they will automatically be skipped for all future SMS marketing. SMS marketing consent also allows transactional texts. If the profile has separate SMS transactional consent, removing marketing consent does not stop those transactional texts.

SMS consent is tied to the phone number. Removing it also affects any other profiles in your account with the same phone number.

To remove consent from a profile:

  1. Navigate to Audience > Profiles, then search by name, email, or exact phone number and press Enter.
  2. Click the recipient who you want to remove SMS consent for.
  3. On the Details tab, find Channel consent. Open the three-dot menu next to Text messaging marketing, or Text messaging transactional if you want to remove transactional consent. The menu is available when that channel is subscribed.

Menu to unsubscribe profile from SMS

Menu to unsubscribe profile from SMS

  1. Click Unsubscribe.
  2. Click Unsubscribe profile to confirm you want to remove consent for that channel.

Modal to confirm that you want to remove SMS consent from a profile

Modal to confirm that you want to remove SMS consent from a profile

To stop both marketing and transactional texts, repeat steps 3–5 for the other channel if its status is Subscribed.

Outcome

The channel you unsubscribed will show Unsubscribed with a red indicator in Channel consent.

Unsubscribed from SMS status

Unsubscribed from SMS status

Once both marketing and transactional consent are removed, the profile will be skipped for marketing and transactional SMS unless they opt in again.

Additional resources

Learn about list cleaning for SMS, including why list cleaning is important, how to list clean, and when to clean your lists. - Understanding consent in profiles

Learn how to understand consent in profiles and best practices for email and SMS compliance.

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