Understanding how Klaviyo prioritizes review requests

Understanding how Klaviyo prioritizes review requests

Estimated 2 minute read

Updated Jul 7, 2025, 12:00 AM EST

Table of contents

You will learn
Why review requests feature a single item
How Klaviyo Reviews prioritizes review requests
Adjusting your review request settings
Reviews for multi-product orders
Additional resources

You will learn

Learn why review requests feature a single item, how an item is selected from an order to be reviewed, how to request reviews for multiple products, and how you can adjust your review request settings.

Why review requests feature a single item

A single call to action (CTA) keeps a review request focused. Crowding several CTAs into a single message can make it overwhelming to read. By providing a single clear path for your customers, you make it easier for them to review 1 of the products they ordered.

Once someone has finished reviewing an item, they can review additional items from their order, depending on your review submission page settings. Follow the steps under Reviews for multi-product orders below to choose how many additional items appear.

How Klaviyo Reviews prioritizes review requests

By default, Klaviyo prioritizes the product with the fewest reviews when sending review requests. If a customer ordered 2 items: one of your best sellers (which has dozens of reviews) and one of your brand-new products that hasn’t received any reviews yet, we’ll request a review of the brand-new product from them.

This strategy helps products with fewer reviews collect more feedback. If you’d like to customize which products receive reviews, you have several options:

Exclude a product from review requests.
Prioritize reviews for highest-priced items.

Adjusting your review request settings

To adjust your review product prioritization:

In the Klaviyo left-side navigation, click Reviews.
In the top-right corner, click Reviews settings.
Click Review requests (or Requests and replies).
Under Product to prioritize, select Least reviews or Highest price.

Click Save changes.

Reviews for multi-product orders

If a customer who purchased multiple items in a single order completes your review request, they can review the additional items shown on the confirmation page. When review text is optional, they can leave a star rating for each displayed item, then click Leave a review to add a text review and answer custom questions, if configured. If Require review text for submission is enabled, selecting a star rating opens the full review form.

These additional items are selected and prioritized based on your prioritization settings (i.e., highest price or least reviews). You can choose how many items to display in the review submission page settings. Any products that are excluded from review requests will not appear here. All products reviewed through this form will be marked as Verified.

Choose how many additional products to show

Navigate to Reviews > Reviews settings > Review submission page.
Select Behavior, then find the Success Page section.
Select Limit number of additional products displayed and enter a number in Show maximum of. Enter 0 to hide additional products, or clear the checkbox to show all additional products from the order.
Click Publish changes.

Pricing for reviews is based on orders, not submitted reviews. If a user reviews every product in their order, this will not change your billing tier.

Additional resources

How to exclude products, orders, or customers from review requests

Learn how to avoid sending review requests to certain customers or for products that don’t require review (like gift cards or shipping insurance). - How to request reviews from your customers with Klaviyo Reviews flows

Learn how to configure key flows in Klaviyo to start acquiring customer reviews.

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