How to customize the review submission page

How to customize the review submission page

Estimated 4 minute read

Updated Jul 7, 2025, 12:00 AM EST

Table of contents

Review submission page
Style and logo settings
Behavior settings
Content
Submission page language
Additional resources

Learn about customization options for the reviews submission page, including how to let reviewers choose an AI-generated headline for their review.

The review submission page is the form customers use after following a review request link or clicking Write a review in the product reviews widget on your website. These settings apply to the standalone page and the onsite pop-up.

Review submission page

To update the settings for your review submission page:

Navigate to the Reviews tab in Klaviyo.
Click Reviews settings.
Select Review submission page.

Adjust the page styles and settings as needed.
Click Publish changes.

Style and logo settings

To adjust the style settings for your review submission widget, select Style and logo from the editor menu.

You can adjust the following color and style settings for your review page:

Page colors
Content backgroundThe background color of the submission form on the standalone page or in the pop-up.
FieldsThe border color for input fields.
AccentThe color for selected answers to multi-choice, range, and centered range custom questions, the outline of an actively selected field, and the success page checkmark.
Required asteriskThe color of the asterisk next to any field that must be completed before submitting the form, as well as the delete icon.
Drop shadowWhether a drop shadow appears behind the submission form on the standalone page or in the pop-up, and the color of the shadow. This is off by default.
Text styleThe default font and size for your text. Headings and other larger text are proportional to the size you select here.
Text colors
Primary fontUsed for the product name, field labels, and text entered in fields. Sample text in empty fields uses this color at 50% transparency.
Secondary font Used for the product variant name and explanatory text throughout the form.
RatingThe color of the stars (or other selected rating shape), and the rating shape.
Buttons
Primary button The button color, text color, and button radius (i.e., corner radius or corner rounding) of the submit button.
- Click the + symbol next to Primary button border to add a border to your submit button.
Secondary button The button color, text color, selected text color, and button radius (i.e., corner radius or corner rounding) of all other buttons, including custom question multiple choice fields.
- Click the + symbol next to Secondary button border to add a border to these buttons. Note: when a custom question answer button is selected, its background uses the accent color selected under Page colors.
Logo The brand logo at the top of the submission page; choose between S (small), M (medium), or L (large).
Popup The color of the overlay that appears behind the pop-up.

Behavior settings

Behavior settings control which elements appear on your review submission form. To adjust the behavior settings for your review submission widget, select Behavior from the editor menu.

Submission page

Enable or disable the following options:

Ask for media Ask reviewers to submit photos of the product they received.
Ask for review title Require reviewers to enter a review title (“headline”) for their product review. If enabled, you can also offer AI-generated headline suggestions, which are described below.
Celebration effect Show confetti when the reviewer selects a 4 or 5 star rating.
Display variant name Include the name of the purchased variant under the product name. This option appears only when Enable product variant support is turned on in Reviews settings > General.
Require review text for submissionPrevent reviewers from submitting a rating without text.
Set minimum word count Require a certain number of words before a review can be submitted. This option is only available if Require review text for submission is selected.

AI-generated review headlines

Select Ask for review title, then select Suggest headlines to turn on AI-generated review headlines. Suggestions appear after a reviewer enters review text and moves out of that field. They can select a suggested headline or write their own.

Success page

Ask for store review Ask reviewers to leave a review for your store as a whole. These reviews appear in the SEO / All reviews widget.
Limit number of additional products displayed Set the maximum number of additional products from the same order shown on the success page after a customer submits a review. Enter 0 to hide additional products.

Custom questions

The Edit custom questions button in the Behavior section opens a new page where you can add or edit custom questions.

Content

To adjust the content settings for your review submission widget, select Content from the editor menu.

Here, you can adjust the text of labels and sample inputs for your form fields, submission button, confirmation message, and more.

Any edited text will not be automatically translated, if you have automatic translation enabled.

To reorder elements in the Submission page or Success page section, drag and drop them using the handle on the left side of each element.

Submission page language

The default language is United States English. The language setting applies to both the review submission page and your review widgets. To change it:

Click Submission page language in the editor to open General settings in a new tab.
Choose your language from Select language.
Click Save changes.