What is an Organization?

What is an Organization?

Estimated 2 minute read

Updated Jul 27, 2026, 12:00 AM EST

Table of contents

You will learn
What is an Organization
Which accounts can be linked?
Why would you create an organization?

Organizations is currently in beta. If you're interested in getting onboarded, reach out to your customer success manager (CSM).

You will learn

Learn what a Klaviyo Organization is, which accounts can be linked to one, and why a multi-brand business would want to set one up.

What is an Organization

An Organization is a top-level account type that sits above your existing Klaviyo accounts. It lets you link multiple brand accounts together under one umbrella so you can manage them centrally, without merging or replacing anything at the account level.

Profiles, consent, and settings still live at the account level as the source of truth. An Organization adds a view of matching customers across accounts that have approved data sharing, without merging the original profiles. You can use this view to understand how the same customer interacts with your different brands.

Linking an account does not turn on data sharing. Each account must approve data sharing before its data is included in cross-account profile linking and analytics. Data-sharing approval is separate from each customer's marketing consent.

Which accounts can be linked?

You can link individual Klaviyo accounts or multiple billing families to an Organization. Linking a billing parent automatically links its child accounts. An account can belong to only 1 Organization.

An Org Super Admin who is also an Owner or Administrator of an account can link that account. Accounts that are closed, deleted, or pending closure cannot be linked. Learn more about linking an account to an Organization.

Why would you create an organization?

An Organization helps a multi-brand business address these challenges:

Operational overhead: managing users, templates, and security settings separately across 5 accounts can create repetitive work. An Organization gives you a central place to manage organization-level users and their access to accounts or account groups.
Fragmented visibility: comparing brands account by account can require manual exports. An Organization's cross-account reports help you compare customer overlap and purchasing behavior across accounts that have approved data sharing.
Data friction: separate account profiles can make it difficult to understand the same customer's relationship with multiple brands. Cross-account profile and purchase overlap helps you identify cross-sell opportunities.

Portfolios also offer reporting on campaign and flow performance across accounts. Learn more about getting started with portfolios.

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