How to use Email AI to create email content

How to use Email AI to create email content

Estimated 1 minute read

Updated Aug 6, 2025, 12:00 AM EST

Table of contents

Create email content manually
Before sending
Former Email AI section-generation interface
Additional resources

Email AI section generation is no longer available.

You can create email layouts with text, images, buttons, and other content using Klaviyo’s drag-and-drop editor. Follow the steps below, or see the guide to the email template editor for details about each block type.

Create email content manually

Open your email in Klaviyo’s drag-and-drop editor. Click Add content, select Basic, and drag a Section into your email, or use an existing section.
Drag content blocks, such as Text, Image, and Button, into the section.
Select each block to add your content and adjust its settings. Finalize your copy, choose images, and add the destinations for your buttons and links.
Click Edit styles to adjust your template’s fonts, colors, and other styles.
Click Preview to review your email. Check that your changes have saved before leaving the editor.

To reuse a layout you’ve already built, save its section as universal content. You can add it to other templates without recreating it.

Before sending

Before sending your email, check that you have configured the following:

Products or feeds in a product block
Images
Alt text for images
URLs for buttons and links

If your product block uses a dynamic feed, select a product feed.

Former Email AI section-generation interface

The following images relate to the retired section-generation flow. The AI icon and draft-generation controls are no longer available in the editor.

Additional resources

How to define segments with AI

Learn how to build segments with AI built directly into Klaviyo’s segment builder. This tool accepts natural language inputs (i.e., normal phrases and sentences) and converts them into a Klaviyo segment. - How to create and manage universal and saved content

Learn how to create, edit, and use universal or saved content to reuse specific blocks or sections within a template and avoid duplicative work. For example, if you have a header or a footer that you use in all your email templates, you can save it to avoid recreating it from scratch in every new email. - Power smarter marketing with Klaviyo AI

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