About Classic Automation Reports

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Classic automation reports provide data for your entire automation workflow and its individual emails. You can find these reports in your account to monitor subscriber completion, open rates, and daily activity.

This article covers:

  • How to find classic automation reports
  • How to view individual email reports
  • How to interpret activity digest emails

View classic automation reports

Classic automation reports aggregate data for every email within a specific workflow.

To view a classic automation report, follow these steps.

  1. Click Analytics, then click Reports.
  2. Click Automations. button-reportspage-viewbytypesidebar-automations
  3. Click View Report to open the automation's report. click view report

This will display overall statistics for the classic automation. Statistics include Subscribers who've completed, which is the number of subscribers who have been sent every email in the automation, and Emails sent, which is the number of individual emails sent out to subscribers who are part of the automation's queue. View overall statistics for the automation

Additional tracking on the Overview page includes the Monthly Performance chart, which displays open rate, click rate, and emails sent for the overall automation. Because the chart is designed to show month-to-month performance, the automation needs to be active for at least a month before the chart populates with data. View the overall performance for the automation by month

View classic automation email reports

You can drill down into the performance of a specific email within an automation.

To view a report for an individual email in an automation, follow these steps.

  1. Click Analytics, then click Reports.
  2. Click Automations. button-reportspage-viewbytypesidebar-automations
  3. Click View Report to open the automation's report. click view report
  4. Scroll down to the Workflow Emails section and choose View Report for the email report you want to view. click view report for automation email

Many of the stats on a classic automation email's report are the same as a regular campaign report's stats. There are a few stats that are unique to automation email reports. View statistics for the automation email report overview

  • Delay The delay time set for the email.
  • Status Gives the current status of the email, including how long it's been sending and if it is currently paused.
  • Queue Number of subscribers currently in the queue. If a subscriber has been sent all the emails in the automation, they will not be counted as being in the queue.
  • Last Sent The last date and time that the email was sent to a subscriber in the queue.

Note

Unlike typical campaign reports, classic automation reports update continuously as subscribers meet sending events.

View statistics for deleted automation emails

When an email in a classic automation is deleted, we will include its basic reporting data on the Automation report's Workflow Overview page under Deleted Workflow Emails. These stats will help you understand the aggregate stats for the overall automation.

To view statistics for a deleted email in an automation, follow these steps.

  1. Click Analytics, then click Reports.
  2. Click Automations. button-reportspage-viewbytypesidebar-automations
  3. Click View Report to open the automation's report. click view report
  4. Scroll down to the Deleted Workflow Emails section to view the stats for any deleted email in the automation. View statistics for deleted automation emails

After an email is deleted, we no longer hold on to the full email report. Only the stats shown in the Deleted Workflow Emails section are available. This includes the day and time the email was deleted, its open and click rates, and the number of times it was sent to subscribers in the automation's queue.

Information in the activity digest email

If you enabled the digest email on the Setup step of the classic automation builder, it will send to the selected account users on days when there is automation activity the previous day. The digest email will include the previous day's reporting data, like the number of emails sent, open and click rates, and the amount of income generated if you connected your online store to Mailchimp. It will also include statistics pulled from the total opens, clicks, and sends for the overall automation. Example-report-automations-actitivydigestemailstatistics

  • Sent The number of emails from the automation that were sent in the previous day.
  • Opens The number of times an email in the automation was opened in the previous day.
  • Clicks The number of times a link in an email in the automation was clicked in the previous day.
  • New Subscribers The number of subscribers added to the automation in the previous day.
  • Completed The number of subscribers who completed the automation in the previous day.
  • Bounced The number of emails sent in the previous day that bounced.

The percentages beneath the Sent, Opens, and Clicks stats in the gray box are based on the percent increase or decrease for the previous day against the overall average for the automation. For example, in the image above, the number of sends for that day is 46% higher than the number of average daily sends for that automation since it was started.

About Email Reports

Learn about the statistics in campaign reports in your Mailchimp account, including information on opens, clicks, e-commerce data, and more.

Create a Classic Automation

Use automations to create a targeted series of emails that send when triggered by a specific date, event, or subscriber's activity.

Troubleshooting Classic Automations

Learn about options for troubleshooting Mailchimp automations.