About Click Maps

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A Click Map shows you where people click in your email campaign. It presents this data right on top of your design, so you can quickly see what’s working. Compare how different links performed on desktop and mobile, then drill down into the details to find out exactly who clicked what.

In this article, you’ll learn about Click Maps.

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Things to know

Here are some things to know before you begin this process.

How it works

When you turn on click tracking for an email, we collect information about how people interact with the links in your content. Your campaign report breaks this down in several ways, including a visual tool called a Click Map.

email-report-clickmap-total

Your Click Map gives you an at-a-glance way to compare link performance based on location, design, and other factors. For example, if you notice that call-to-action buttons draw more attention than text or image links, you might decide to use them more often.

Sometimes, link performance depends on the type of device a contact used to read your email. To account for this, we offer a way for you to compare and contrast desktop clicks versus mobile clicks.

How to read a Click Map

When you open a Click Map, you’ll see your email with click totals and percentage amounts next to all of the links in your content. Each percentage represents the amount of total campaign clicks that a specific link received.

Next to your email is a Click Summary that includes some high-level click data for the overall campaign, as well a list of all the URLs in the order they appear in your content. If you want to see additional click stats for the campaign, click View more.

To take a closer look at how a specific link performed, click its percentage on the map or its URL in the summary. This will bring up its Link Details, which includes the full URL, Total Clicks, Unique Clicks, and a link to a list of all contacts who clicked on the link.

And if you want to see if link popularity changes based on how contacts viewed your email, click the Desktop and Mobile tabs for device-specific data.

View a Click Map

To view the Click Map for your email, follow these steps.

  1. Click Analytics, then click Reports.
  2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  3. Find your report and click View Report.
  4. In the Click performance section, click View click map.

About Email Reports

Learn about the statistics in campaign reports in your Mailchimp account, including information on opens, clicks, e-commerce data, and more.

Use Click Tracking in Emails

Use Mailchimp's click tracking to see who clicked links in your emails. Learn more about how recipients interact with your emails.

Troubleshooting Click Tracking

Get solutions for common click tracking problems and questions.