Use Text Content Blocks in the Legacy Builder

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The Text content block offers a lot of flexibility for your layout. Add written information and links, then apply different font styles and settings as needed. You can even include images throughout your text.

In this article, you’ll learn how to use Text content blocks in the legacy builder.

Before you start

Note

For more information on each email builder and their content blocks, check out About Mailchimp’s Email Builders.

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Add Text content blocks to your layout

To add a Text content block, follow these steps.

  1. Click and drag a Text block into your layout. contentblock-textblock-clickanddragblock
  2. In the Content tab of the editing pane, add your text. Textblock-Contenttab If you paste in content from an outside source, like a website or word-processing program, use either the Paste as plain-text or Paste from Rich Text Editor to prevent extra styling code from being added. If you’ve already pasted your text, use the Clear Styles tool to remove excess code before you style it in Mailchimp.
  3. Edit style and settings as needed. Any styles you apply on the Content tab will override the styles you apply on the Style tab. Both Content and Style tab changes will override section styles.
  4. Click Save & Close.

Edit style and settings

To edit style and settings in your Text block, follow these steps.

  1. In your layout, click the Text content block you want to work with.
  2. On the Style tab, choose font, size, color, and other preferences you want to apply to the entire content block. Textblock-Stylestab To use these settings for all Text blocks in your layout, check the box next to Apply to all existing Text blocks.
  3. On the Settings tab, click the Number of columns drop-down to choose either 1 or 2 columns. To adjust the width of the columns, choose an option under Column split. Textblock-Settingstab
  4. Return to the Content tab to make any line-by-line styling changes. These changes will override any styles you apply to the overall content block or template section. Textblock-Contenttab-click2Column If your Text block is 2 columns, toggle between the Column 1 and Column 2 tabs to edit each.
  5. Click Save & Close.

Use Write with AI

For customers on a Standard plan or higher, take advantage of Write with AI to have custom subject lines and email copy created for you. This feature uses Intuit AI, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Write with AI to Create Content.

Enable dynamic content

When you design an email, turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.

Ways to use text blocks

After you learn the basics of how to use Text content blocks, here are some things to try.

Use Boxed Text Content Blocks in the Legacy Builder

Learn how to use Mailchimp's Boxed Text content blocks to add text, links, and images to your layout.

Wrap Text Around an Image

In Mailchimp, you can wrap text around an image by aligning the image in a text content block. Learn more about text wrapping in your email campaign.

About Content Blocks for Landing Pages

Learn how to use Mailchimp's various types of content blocks in your campaign design.