Customize Your Footer Content

Customize Your Footer Content

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The footer at the end of your email layout includes content that's critical to the health of your audience. Make your footer as simple or elaborate as you want, and be sure to include information that's required by anti-spam laws and our Terms of Use.

In this article, you'll learn about the different ways to customize your footer content.

Before you start

Here are some things to know before you begin this process.

You must include an unsubscribe link and physical address with every marketing email you send. To learn more about the required footer content, read About Email Footers.
The footer content in Mailchimp is in English by default. To translate your footer content into another language, read Translate Footer Content.
When you use merge tags in your footer and elsewhere, it's important to Preview and Test Your Email before you send.

Ways to edit footer content

Whether you use the content block in our templates or a custom HTML template, you can change the footer just like any other part of your email. Use merge tags to pull in audience-specific data, or manually add your own details.

Use the Footer content block

Our email templates include a Footer content block with merge tags that populate required and recommended content from your audience data.

Use Footer Content Blocks in the New Builder Use Footer Content Blocks in the Legacy Builder

If you custom code your emails and templates, it's important to design a clean, readable footer that includes all the information required by anti-spam laws and our Terms of Use.

This sample HTML code contains the required unsubscribe link, physical address, and Referral badge. It also includes optional details, such as the audience name, copyright year, Forward to a friend link, and Update your preferences link.

If you need some help with your custom code, copy and paste this into your template code and modify it as needed.

<p>*|LIST:DESCRIPTION|* <br />

<br />

<a href="*|UNSUB|*">Unsubscribe</a> *|EMAIL|* from this list.<br />

<br />

Our mailing address is:<br />

*|HTML:LIST_ADDRESS_HTML|*<br />

<br />

Copyright (C) *|CURRENT_YEAR|* *|LIST:COMPANY|* All rights reserved.<br />

<br />

<a href="*|FORWARD|*">Forward</a> this email to a friend<br />

<a href="*|UPDATE_PROFILE|*">Update your preferences</a><br />

<br />

*|IF:REWARDS|* *|HTML:REWARDS|* *|END:IF|*</p>

If you use the sample code, the footer should look similar to this.

These merge tags pull in important information about your audience from the Required email footer content and elsewhere. This information is typically included in the footer section, but you can use these merge tags anywhere in your email.

Getting Started with Merge Tags Troubleshooting Merge Tags All the Merge Tags Cheat Sheet

Element	Merge Tag	What it Does
Unsubscribe Link	*	UNSUB
Physical Address	*	HTML:LIST_ADDRESS_HTML
	*	LIST:ADDRESS
	*	LIST:ADDRESSLINE
Referrals (Required for Free Users)	*	REWARDS

Element	Merge Tag	What it Does
Contact Details	*	LIST:COMPANY
	*	LIST:PHONE
	*	LIST:URL
	*	ABUSE_EMAIL
Physical Address	*	HTML:LIST_ADDRESS_HTML
vCard	*	LIST:ADDRESS_VCARD
	*	LIST:ADDRESS_VCARD_HREF
Subscriber engagement	*	LIST:DESCRIPTION
	*	UPDATE_PROFILE
	*	LIST:NAME
	*	ABOUT_LIST
	*	LIST:SUBSCRIBE
	*	EMAIL
	*	FORWARD
Other	*	CURRENT_YEAR
	*	LIST:UID

Change the required email footer content

Required footer content appears in default audience information throughout your Mailchimp account, including email footers and your signup forms and response emails. When we use merge tags to add your physical address, permission reminder, and other details, information is pulled from a section in your audience called Required email footer content.

You can view or change this information from your audience settings or in the email builder.

From audience settings

To edit your contact info in the footer from the audience settings, follow these steps.

Click Audience, then click the More options drop-down.
If you have more than 1 audience, click the Audience drop-down and choose the one you want to work with.
Click Audience settings.
In the Email settings section, click Edit next to Required email footer content.
Update your information as needed, then click Save footer content.

From the email builder

If you have a paid plan, you can edit your footer contact info in the email builder.

To edit your footer contact info in the email builder, follow these steps.

In your email layout, click the Footer content block.
In the side panel, click Edit Contact Info.
Update your information as needed, then click Save.

Customize Your Footer Content

Customize Your Footer Content

Before you start