About Contact Profile Pages

About Contact Profile Pages

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Contact profile pages centralize engagement data, personal details, and integrated app information for each person in your audience. Use these profiles to understand your customers and personalize your marketing.

In this article, you’ll learn how to view contact profiles, and what information is available.

View a contact profile

Contact profiles are accessed from the contact table for an audience. To find a specific contact profile, use the search tool. You can edit a profile, view insightful e-commerce data, or apply actions such as unsubscribe, export, archive, or delete.

Click Audience.
If you have more than 1 audience, click the Audience drop-down and choose the one you want to work with.
Click a contact's email address to open their contact profile.

General information and actions

Each contact's profile contains general information about your contact, such as their name, sign up source, marketing status, contact information, predicted gender and age, and assigned tags or groups your contact belongs to. If you have a Standard plan or higher, and a connected online store with enough data, we’ll also display a Predictive analytics section for your contact.

Here’s the information you’ll find on your contact’s profile page.

Contact origin Displays how your contact was added to your audience. For example, whether someone subscribed to your email marketing or was added through a purchase.
Email icon If your contact opts to receive Inbox messaging, click the email icon to compose an email via the Mailchimp Inbox.
Marketing status Displays a label so you know if your contact is subscribed, non-subscribed, unsubscribed, pending confirmation, or cleaned from your marketing. For subscribed contacts, we’ll show the opted-in date.
Contact Information Displays your contact’s personal information. Click Edit to change the email address, first and last name, company, address, birthday, role, anniversary date, age range, and SMS and Email subscriber permissions.
Tags Displays any tags assigned to the contact you're viewing. Tags are clickable, so when you click on one, the tag will preview any contacts who’ve been added to it. Click the plus icon (+) to add a tag to your contact. To remove a contact from a tag, click X. For more information, check out Create, Add, or Remove Tags.
Groups Displays groups you’ve created for your audience. Click Edit Groups to add existing groups to your contact.

Click the three dots to unsubscribe, export their data, tag them as a VIP, or remove a contact from your audience. When you remove a contact, you'll choose to archive or permanently delete them.

If your contact opts to receive Inbox messaging, click Send Message to create and send an email via the Mailchimp Inbox.

Use the Overview, Insights, Notes, and Settings tabs to dive deeper into the information available for each contact.

Overview

The Overview tab is open by default on the contact profile. Here's the information you can find on the Overview tab.

Activity

The activity feed displays a visual timeline of your contact's engagement. Click the All Activity and Date drop-downs to display vital engagement information about your contact.

Here's the information you can find in the activity feed.

Sends Shows which emails your contact has been sent.
Opens Shows the date and time your contact opened emails.
Clicks Shows the date and time your contact clicked links in your emails.
Subscribes Shows when your contact has subscribed to your marketing emails.
Unsubscribes Shows when your contact has unsubscribed from your marketing emails.
Bounces Shows any emails that bounced when sent to this contact.
E-commerce Shows purchases made through your connected store. We'll display the email name for purchases made through Mailchimp emails.
Abandoned Cart Shows any activity a user gathers after being sent an abandoned cart email.
Notes Shows the notes you've made about your contact.
Conversation Shows replies your contact made to emails that use our retired Conversations feature, now replaced with Mailchimp Inbox.
Marketing Permissions Shows the date and time your contact selected a field for GDPR email consent.
Events Shows custom events added through the API. Learn more about events.
Website Engagement Shows page views and link clicks your contact has made on a connected website.
Survey Responses Shows the date and time your contact completed a survey.
Inbox Messages Shows any email messages your contact sent or received through Mailchimp Inbox.
All Signups Shows the date, time, and method by which your contact was added to your audience.
Landing Page Signups Shows contacts who joined your audience through a Mailchimp Landing Page.
Squatter Signups Shows contacts who joined your audience through a Website “coming soon” squatter page.
Website Signups Shows contacts who joined your audience through a Mailchimp Website.
E-commerce Signups Shows contacts who choose to accept marketing emails when making a purchase through a store connected to your Mailchimp account.
Generic Signups Shows contacts who joined your audience through an unofficial third party connection, or after being moved from one audience to another.
SMS Sends Shows which text messages your contact has been sent.
SMS Clicks Shows the date and time your contact clicked links in your marketing text messages.
Subscribe SMS Shows when your contact has subscribed to your marketing text messages.
Unsubscribe SMS Shows when your contact has unsubscribed from your marketing text messages.

Details and insights

This tab highlights key performance metrics for each of your contacts. Track the open and click rates of contacts who’ve engaged with your content. If you have a store connected to your audience, you’ll receive insightful customer data that covers total revenue, average order size, abandoned carts, total orders, refunds, and products viewed. We’ll display 30-day and 1-year metrics for orders, revenue, and average order amount.

You can also view synced reviewer data and social proof from connected apps like Judge.me and Yotpo to better understand their sentiment.

Notes

The Notes tab contains a text field that’s used to add details about your contact. For example, if you had an important conversation with a contact at an event, you can make a note in their profile to help inform your future interactions with them. These notes will live in the activity feed of their contact profile, and will only be visible to you.

Settings

In the Settings tab, we'll display the predicted location, email client, email format, browser language, and the date of the last update.

If your audience is GDPR-enabled, the contact’s opt-in preferences will appear in this section. If they subscribed using a GDPR-friendly form, you’ll see the date and time of their form submission. Click the timestamp link to view a text-based version of the form they used to subscribe.

Note

The Settings tab isn't available for SMS-only contacts. Also, if your audience is GDPR-enabled, contacts added via the Mailchimp API are opted out of receiving marketing emails by default.