Translate Footer Content

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Mailchimp automatically includes a campaign footer in all template designs. The campaign footer content appears in English by default, but you can edit the content manually to translate it to your preferred language.

In this article, you'll learn how to translate your footer content.

Before you start

Here are some things to know before you begin this process.

  • Be sure you're familiar with how to use merge tags in email campaigns.
  • This article covers steps for new builder. If you use the legacy builder, some steps may vary.
  • You must include the required footer content in all campaigns to comply with Mailchimp's Terms of Use.

Translate the required footer content

To comply with anti-spam laws and Mailchimp's Terms Of Use, the following items are required in your campaign footer.

  • Unsubscribe link
  • Physical address
  • Referral badge

The *|UNSUB|* merge tag

The *|UNSUB|* merge tag generates a link in your campaign that lets your subscribers opt out of your email marketing. To translate the link, you'll type the translated text you want your subscribers to see and use the merge tag to generate the click-through link.

To translate your unsubscribe link, follow these steps.

  1. In the Content section of the campaign builder, click Edit Design.
  2. On the Design step, click the Footer content block to edit.
  3. Delete the unsubscribe link.
  4. In its place, type the translated text you want to use.
  5. Highlight the text with your cursor and click the Link icon in the toolbar.
  6. In the Text Link pop-up modal, make sure the Link to drop-down is set to Web.
  7. Type the *|UNSUB|* merge tag in the Enter URL here field and click Save.

Physical address

Mailchimp’s default address merge tag pulls in the physical address associated with your audience, and generates an “Add us to your address book” link that subscribers can click to add your information to their address book. To translate “Add us to your address book,” you’ll use a different merge tag.

To translate the address book link, follow these steps.

  1. In the Content section of the campaign builder, click Edit Design.
  2. On the Design step, click the Footer content block.
  3. Delete *|HTML:LIST_ADDRESS_HTML|*.
  4. In its place, type in your physical address, or use the *|LIST:ADDRESS|* merge tag to pull in the address from your audience settings.
  5. After the address, type 'Add us to your address book' in the language of your choice.
  6. Highlight the text with your cursor and click the Link icon in the toolbar.
  7. In the Text Link pop-up modal, make sure the Link to drop-down is set to Web.
  8. Type the *|LIST:ADDRESS_VCARD_HREF|* merge tag in the Enter URL here field and click Save.

Referral badge

The Referral badge represents the Mailchimp brand and can't be translated, but you can choose which badge you want to appear in your campaigns.

Users on the Free plan must include the Referral badge in all their campaigns. Paid users can choose to add or remove the Referral badge in their account settings or in each campaign.

Translate the suggested footer content

The following items aren't required, but it's considered best practice to include them in your campaign footer.

  • Permission reminder
  • Update Your Preferences Link
  • Forward to a Friend link

Permission reminder

A permission reminder is a short message that tells your subscribers why they're receiving emails from you.

To translate the permission reminder, follow these steps.

  1. Click Audience.
  2. If you have more than one audience, click the Audience drop-down and choose the one you want to work with.
  3. Click the More options drop-down, then choose Audience settings.
  4. In the Email settings (audience-wide defaults) section, click Edit for Required email footer content.
  5. In the Remind people how they signed up to your list content box, type the translated text you want to use.
  6. Scroll to the bottom of the page and click Save.

The next time you send a campaign that includes the *|LIST:DESCRIPTION|* merge tag, we’ll automatically include the translated permission reminder.

An update your preferences link allows your recipients to update their subscription preferences and make any other subscription changes at any time.

To translate the update your preferences link, follow these steps.

  1. In the Content section of the campaign builder, click Edit Design.
  2. On the Design step, click the Footer content block.
  3. Delete the update your preferences link.
  4. Type the translated text you want to use.
  5. Highlight the text with your cursor and click the Link icon in the toolbar.
  6. In the Text Link pop-up modal, make sure the Link to drop-down is set to Web.
  7. Type the *|UPDATE_PROFILE|* merge tag in the Enter URL here field, click Save.

Make it easy for your subscribers to forward your campaigns to friends by including a Forward to a Friend link.

To translate the Forward to a Friend link in your campaign, follow these steps.

  1. In the Content section of the campaign builder, click Edit Design.
  2. On the Design step, click the content block where you’d like the forward link to appear.
  3. Type the translated text you want to use.
  4. Highlight the text with your cursor and click the Link icon in the toolbar.
  5. In the Text Link pop-up modal, make sure the Link to drop-down is set to Web.
  6. Type the *|FORWARD|* merge tag in the Enter URL here field and click Save.

Customize Your Footer Content

Learn how to customize your Mailchimp footer. And get tips for what to include in your footer.

Translate Signup Forms

Mailchimp lets you translate your signup forms in more than 40 languages. Get a list of our supported languages. And learn how to use our translation tools.

All the Merge Tags Cheat Sheet

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